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2024 Beginner’s Glossary of PPC Terms

Did you know that you can receive $8 in profit for every $1 spent on a Google Ads pay-per-click (PPC) ad? Or that ad clickers 50% more likely to buy a product than organic visitors? With stats like these, it’s not surprising that PPC ads can drive significant results for your advertising campaigns. But first, learn all about PPC campaign definitions.

What is CPC?


What Is Cost Per Click (CPC)? Launch Your CPC Campaign Cost per click (CPC) is a paid advertising metric that measures how much an advertiser pays for every click on their pay-per-click (PPC) ads. You can calculate CPC with a […]

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What is PPC and Why Should You Use It?


What is PPC? The All-Encompassing PPC Guide With pay-per-click (PPC) advertising, you can quickly increase your visibility online and target ads to your ideal prospects. Plus, you only pay when someone clicks on your ad, which helps you get an […]

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What is B2C PPC Advertising?


What Is B2C PPC Advertising and How Does It Work? Advertising is critical for any business, and the Internet is a fantastic place to do it. By displaying paid ads online, you can reach large audiences of people in multiple […]

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What is SMB PPC Advertising?


What Is SMB PPC Advertising and How Can It Benefit Your SMB? SMB PPC advertising, also called small-to-midsized business (SMB) pay-per-click (PPC) advertising, is the process of promoting a SMB on digital ad networks that use a pay-per-click payment model, […]

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negative keywords

What are Negative Keywords

What Are Negative Keywords? Pay-per-click advertising (PPC) is one of the most valuable marketing opportunities for companies in all industries. It lets you reach new customers for only pennies per ad, and you don’t even pay for an ad unless […]

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What Are Google Ad Grants


What are Google Ad Grants? The Google Ad Grants program allows nonprofit organizations to advertise on Google AdWords cost-free. Eligible nonprofits are allotted a $10,000/month AdWords budget to promote themselves and advance their missions. View our Digital Services

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