Laundry is one of those chores everyone has to find time to do. The good news is, you don’t have to hand-wash your clothes and hang them out to dry — you can simply use a washing machine and dryer. Having those tools do the task for you makes it so much easier and frees you up to do other things.
Laundry isn’t the only task that can benefit from automation. Your company’s marketing is the same way. When you offer professional services to other companies, you must put in the time and effort to gain new clients, and you don’t always have time to manage each marketing task manually.
That’s why marketing automation for professional services is so helpful. Your business-to-business (B2B) company can drive faster and more effective results through automated processes. But what is B2B marketing automation? Keep reading to learn more.
What is marketing automation for professional services?
Marketing automation refers to a type of marketing technology — or martech — designed to automatically perform certain tasks that you would otherwise have to do manually. Those tasks can vary greatly, from scheduling social media posts to gathering data on your audience.
The primary benefit of professional services marketing automation is that it enables you to spend more time managing other aspects of your business. If you handle your marketing entirely manually, you’ll be working on it all the time, preventing you from doing other things.
But with marketing automation, you can let your marketing tech handle easily automatable tasks while you work on other things.
What can B2B marketing automation do for you?
There are several types of tasks B2B marketing automation can help with, and those tasks cover multiple areas of your marketing. Here are three of the main processes professional services marketing automation can perform!
1. Gather audience data
The first thing marketing automation for B2B companies can do is gather data on your audience. Odds are, your company is trying to reach a specific type of client, and you need to know who those clients are if you want to effectively market to them.
Marketing automation tools can be a big help when gathering information about your potential clients. You can learn about your clients’ demographics, location, and even behavior on your website.
Gathering all that information by hand would be an enormous pain, but using a tool allows you to work on other things while your automation tech pulls in data seamlessly and quickly.
2. Run your campaigns
It’s not just the research portion of your marketing that you can automate. You can also use professional services marketing automation to help with your campaigns themselves.
One of the most common types of marketing campaigns to automate is email marketing. That’s because it’s as simple as sending out emails to users as soon as they subscribe. However, you can also automate different parts of social media marketing and paid advertising.
Naturally, you’ll still have to create the marketing materials themselves on your own time. But you can then automate the task of sending those materials out to users, streamlining the whole online marketing process.
3. Conduct marketing analytics
Your marketing is only at its most valuable when you take the time to analyze the results it drives. Marketing analytics can help you figure out which campaigns require further improvement and which strategies you should use more.
Thankfully, analytics is yet another area you can automate. You’ll still want to perform the analytics themselves manually, of course. But first, you need something to analyze, and that’s where the automation kicks in.
You can use automated tools to pull in data from your campaigns as it becomes available, even organizing that data into meaningful patterns and trends that you can assess to gain valuable marketing insights.
Professional services marketing automation platforms
You may be wondering by now what tools you can use to automate your marketing campaigns. There are plenty of options out there, but if you’re looking for an individual tool to handle most of your automation needs, we can recommend some.
Here are three of the best tools to help with marketing automation for B2B companies!
Price: $895+ per month
Marketo is one of the more well-known automation platforms available.
Marketo’s core function is email automation, but over the years, it’s added other features as well. Those features include lead tracking and management automation. That means it can help you gather data on your audience and then send out marketing materials to that audience.
Marketo is on the more expensive side, and its pricing is mainly targeted toward enterprises. However, if it’s within your budget, the features Marketo offers can make it well worth the price for your B2B company.
Price: Custom quote
Another useful B2B marketing automation platform is Customer.io. This platform is most famous for its top-tier usability. It’s designed specifically to be as user-friendly as possible, featuring a lightweight set of features and an intuitive interface.
Furthermore, Customer.io comes with a fantastic customer service team that can help you resolve any issues you may experience with the platform. For both of the above reasons, this platform is great for companies that are only just getting started in the world of digital marketing automation.
As a side note, bear in mind that Customer.io does offer a free version, but it lacks most of the helpful features that come with the paid version.
Price: Custom quote
The final marketing automation platform on our list is MarketingCloudFX (MCFX). MCFX is WebFX’s own proprietary marketing software designed for businesses like yours. It can benefit your marketing in many different ways, and one of those ways is automation.
With MCFX, you can gather data and send out marketing materials with ease. Furthermore, when you choose MCFX, you aren’t just getting the software. You’re also gaining access to our team of over 500, who can help you get the best results from our platform.
WebFX knows marketing automation for professional services
Ready to propel your marketing results to new heights? Partner with WebFX!
We’ve been perfecting marketing campaigns since 1996, giving us over 25 years of experience in the digital marketing field. We know marketing automation for professional services, and we can’t wait to show you firsthand.
With our marketing automation services, you’ll get help taking advantage of all the automation benefits listed above. You’ll also receive regular reports on the progress of your marketing so that you’re never left in the dark.
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