Digital Advertising Services That Unify Paid Channels to Drive ROI
Every business is unique — and your digital advertising strategy should be too. WebFX blends proven expertise, proprietary technology, and data-driven playbooks in its digital advertising services to create a cross-channel ad strategy built to maximize your ROI.
WebFX is able to reduce CPL by 15% within the first 6 months thanks to our data backbone, revenue alignment, and value focus.
Leading Ad Network Partnerships
WebFX's partnerships with top ad networks mean that our clients get exclusive benefits and insights unavailable to other agencies.
“The team effectively targets the right audience.”
Reviews on Clutch Mention: Transparent Reporting • Knowledgeable • Flexible • Effective
Our award-winning technology can help train advertising platforms to drive better quality leads for your business.
Why the Right Digital Advertising Agency Matters in 2025
As ad platforms evolve and competition intensifies, success comes down to how well your campaigns connect data, automation, and creative strategy — and for that, you need the right kind of digital advertising agency.
Fragmented Advertising is Ineffective
Your audience doesn’t live on one platform — and your ads shouldn’t either. WebFX unifies your data and strategy across every network to lower your cost per lead and increase ROI.
Strategic Automation is Critical
Automation can help you scale faster — but only if you’re automating the right parts. Our experts combine machine learning tools with human oversight to move faster than competitors while staying aligned to your goals.
Advertising Costs are Rising
With competition and CPCs at record highs, smart allocation matters more than ever. WebFX ensures your budget is invested in the networks driving real revenue, not wasted on clicks that don’t convert.
Digital Advertising Services Uniquely Positioned to Deliver ROI in 2025 and Beyond
With WebFX, you’ll gain full visibility into which channels drive the strongest ROI — and a proactive team dedicated to scaling what works. From paid search to social, display, and programmatic, we tailor every campaign to your business goals.
Expertise That Balances Human & AI
With 29+ years of experience managing $10B+ in ad spend, our certified strategists know how to build campaigns that work across every platform. From audience development and copywriting to creative testing and bid strategy, every element is optimized for ROI.
⚡Creative and targeting strategies built for each channel
🧠 Human-led ad audits and competitor analysis
🤓 Experts working to improve each channel
Technology That Scales ROI
Our proprietary AdTechFX platform connects your sales data to ad networks to train algorithms to find more high-value customers. You’ll get smarter targeting, better ROI, and full-funnel visibility with our online advertising services — all powered by our technology suite.
📊 Monthly ROI insights & reporting
🚀 Data unification that powers CPL efficiency
🕵️ Competitor insights to help you stay ahead
Proactive Strategy That Never Stalls
We don’t just manage campaigns — we evolve them. Our digital advertising company constantly analyzes performance to identify reallocation opportunities, test new formats, and capture emerging trends.
📊 Ongoing budget optimization based on ROI, not clicks
🔎 Continuous campaign performance analysis
🚀 Cross-client insights that fuel new strategies
Omni-Channel Paid Advertising to Get Your Business in Front of Qualified Prospects
Our digital advertising experts identify where your target market actually spends time, then manage and optimize campaigns across every relevant channel to get the most from your budget.
Paid advertising channels we manage:
Ready to Build a Smarter Ad Strategy?
Get a personalized digital advertising strategy designed to deliver measurable ROI.
Technology That Powers Smarter Advertising Decisions
Your ad platforms are only as smart as the data you feed them. With WebFX’s RevenueCloudFX technology, you’ll unlock real-time performance insights and optimization opportunities that traditional online advertising agencies can’t match.
Turn Your Data into a Competitive Advantage
Advanced Audience Targeting
CPA Improvement: 11-43%
CPA Improvement: 11-43%
With AdTechFX, you can reach your audience like never before. Whether you’re looking to remarket to prospects that are already in your CRM, or reach new qualified users online that look like your target ICPs, AdTechFX can be your sales team’s competitive advantage.
Here are some of the common use cases of AdTechFX for audience targeting
Target by sales stages in your CRM
Target active, in-pipeline leads
Target companies who have visited your site
Target by job title & role
Target by firmographics
Target by interest & affinity groups
AdTechFX’s account-based, multi-device targeting provides advanced air support to your sales team to help improve lead quality and generate more revenue.
Digital Advertising Case Study:
Automation + Human Expertise = Growth
After WebFX’s DataTech team established a strong data foundation and connection to PPC platforms, we were able to lean into performance max [automated] bidding through Google Ads for this client’s PPC campaigns.
With early PMax momentum, the team recommended continuing to shift budget into these campaigns while managing the campaigns through exclusions, routine search term reviews, ad asset checks, and creative refreshes.
Despite fewer clicks, this client saw significant conversion efficiency gains.
141%
Increase in Conversions YoY
230%
Increase in Conv Rate YoY
52%
Decrease in CPL YoY
Transparent Internet Advertising Services Pricing Tailored to Your Business Goals
Our digital advertising plans scale with your goals and ad budget. Every plan includes campaign setup, continuous optimization, and transparent reporting — so you always know what you’re investing in and what it’s delivering.
Advertising Plans Starting At
for Businesses Looking to Grow in 2025
- Comprehensive Ad Strategy
- Transparent ROI Reporting
- Expert Campaign Management
See How WebFX Optimizes for ROI — Not Clicks
Discover the strategies and automations driving real results for our clients.
Explore Digital Marketing Services
Industry Outlook: Ads in ChatGPT and Other LLMs
AI platforms like ChatGPT are gearing up to offer ads starting as early as 2026. Learn more about what we’re most excited about, and challenges we’re anticipating, with this new PPC opportunity on the horizon.
Unmatched Digital Advertising Expertise
to Help Your Business Drive Revenue
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- RevenueCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Future-Proof Your Ad Strategy for 2025 and Beyond
Get started with a custom digital advertising strategy for your business today
FAQs about digital advertising services
Looking to learn more about using digital advertising services for your business? Browse our FAQ:
What are digital advertising services?
Digital advertising services are services that advertise your business online, like through search engines and social media. Online advertising services can range from PPC to programmatic to social media. Most digital advertising services will include ad creation, ad management, and performance reporting.
How much do digital advertising services cost?
Prices for digital advertising services vary and depend on several factors, including your industry, ad network, and online ad agency. On average, digital advertising pricing ranges from cost $100 – $100,000 per month.
What are some examples of digital advertising services?
Some examples of digital advertising services include:
- PPC services
- Remarketing services
- Social media advertising services
- Amazon advertising services
- Programmatic advertising services
- Geofencing advertising services
If you’re managing your digital ad strategy with an agency, your agency should provide recommendations guided by your goals. For example, your digital ad company might recommend using geofencing ads for recruitment vs. PPC ads.
What is digital advertising?
Digital advertising is a marketing strategy that involves launching advertisements through online channels, like websites, social media, search engines, and more, to promote your brand and products or services.
How much do digital advertising agencies charge?
It depends on your chosen agency, along with the digital ad campaigns you invest in, like PPC or social media ads. On average, you can expect to pay a digital advertising agency anywhere from $100 – $100,000 per month.
What are the benefits of digital advertising?
There are many benefits of digital advertising for businesses, including:
- Increased online visibility: Digital advertisements get your brand in front of your target audience on multiple platforms, like search engines, video streaming platforms, social media networks, and more.
- Improved lead generation: With targeted advertisements, you can ensure your marketing messages reach the people interested in your products or services, resulting in more leads for your company.
- Revenue and business growth: Digital advertisements help you establish a steady flow of high-value leads for your business, helping you to drive more revenue so you can reach your goals and grow your business.