Ecommerce Optimization Services: Generate More Traffic & Online Sales

CRO is a core component of SEO, yet many businesses fail to take advantage of CRO. With our ecommerce website optimization services, your company can ensure it uses CRO, which will help you get the most value — and best return — from your site traffic.

As a part of our CRO deliverables, we focus on helping your business increase its conversions. In most cases, your conversions will focus on sales, but they can also target email sign-ups, contact requests, or in-store visits if you also operate a physical location.

Some of our core CRO deliverables include:

• Shopping cart funnel analysis: Your ecommerce store’s shopping cart plays a critical part in driving online orders. That’s why we’ll analyze your shopping cart and look for quick wins based on our more than 20 years of experience in optimizing ecommerce sites.

• Website usability analysis: An easy-to-use site performs better than a clunky one, which is why we evaluate your website’s usability. Based on our findings, we’ll provide a list of recommendations to test or implement, which our development team can do for you if you like.

• Website design analysis: We’ll also investigate your site’s design and look for areas of opportunity. Your dedicated account manager will focus on the sections that offer the best return, like a potential change to a product page, which could apply to all your product pages.

• Website conversion analysis implementation: When it comes to our 360-degree site analysis, you don’t have to worry about making these changes yourself. Our U.S.-based, in-house team of developers can do it for you fast.

If you’re looking to focus on CRO more, we offer dedicated CRO services.

With these services, your business can not only develop and run more CRO tests but also understand user behavior better, which can lead to broad improvements to your site’s product pages and their conversion rates.

Content marketing is another essential part of SEO.

With content marketing, your business produces relevant content for your target audience, like blog posts and online guides, and uses that content to help audience members discover your company and move from a curious shopper to a thrilled customer.

You also optimize your product pages for search, as well as user questions and concerns.

When you partner with our ecommerce optimization company, we make content marketing easy. You don’t have to worry about brainstorming content, researching keywords, writing guides, or publishing the latest post. We take care of it for you.

For example, our ecommerce optimization services include:

• Product copywriting: Your dedicated account manager will find high-value, descriptive keywords for your products. Then, you can use our team of professional copywriters to produce content for these product pages that describe your product and follow SEO best practices.

• Blog copywriting: Our ecommerce optimization services also include blog copywriting. By learning about your business, audience, and products, we’ll develop blog topics that target not only valuable keywords but also topics your audience wants to learn about today and tomorrow.

• Content promotion: Forget the time-consuming and challenging task of outreach, which builds your backlink profile and improves your rankings in search results. Our in-house team of influencers promotes your content for you, helping you earn valuable mentions online.

• Duplicate content analysis: Search engines like Google see duplicate content as a signal that your site isn’t that helpful. Unfortunately, duplicate content is common, especially when it comes to product listings. That’s why we look for duplicate content on your site and fix it.

• User-generated content strategy: As a part of our content deliverables within our ecommerce website optimization services, we also build a strategy for attracting user-generated content, like online reviews, since reviews can help your business generate more sales.

Like CRO, we also offer dedicated content marketing services if you’re looking to give content a bigger role in your marketing strategy. With content marketing costing 62% less than traditional marketing and generating three times as many leads, it’s a worthwhile strategy for generating long-term revenue.

Web design is paramount to online stores. When you have an attractive, functional, and fast site, your business can rank higher in search results. That benefit leads to others, like generating more online traffic and sales.

At WebFX, we feature an in-house and U.S.-based design and development team, so you don’t have to worry about bothering your developer or waiting for your developer to have some free time. We’ll take care of the changes for you so that you can start driving results for your business.

A few of the design and development aspects of our ecommerce website optimization services include:

• Web server analysis: Your web server can influence your site’s page speed, which can impact a range of factors, including your search rankings, conversion rates, and more. That’s why we check your web server’s performance and ensure it’s delivering the best for your business.

• Mobile site optimization: If you’re like some ecommerce stores and have a dedicated mobile site separate from your main website, we’ll optimize it for mobile devices and SEO. Long-term, however, we recommend a responsive site because it’s more cost-effective for you.

• Broken link audit and correction: When you have broken links (also called 404 errors), you can hurt your rankings in search results, as well as frustrate shoppers. That’s why we check your website for broken links and fix them.
• Custom 404-page setup: A custom 404-page helps your business take a proactive approach to broken links. This page can keep users on your site by providing a list of your top pages, which can redirect them to where they want to go. That’s why we create and launch one for you.

If you’re looking to do more than optimize your website’s design for SEO, we also offer web design services. With these services, for example, you can relaunch a new design of your site to provide an upgraded user experience that takes your conversion rates to the next level.