Your dental practice provides patients with quality care and service. As more people start their search for practitioners online, however, it’s become critical to not only offer exceptional service but also manage a competitive online marketing strategy for your dental practice.
Are you ready to use dental Internet marketing to grow your center and help more patients?
Then WebFX can help. With an award-winning team of more than 200 digital marketing specialists, plus decades of experience in dental web marketing, we have the talent (and expertise) to promote your practice and improve its online presence, helping you reach and attract new loyal patients.
Contact us online or give us a ring at 888-601-5359 to get a custom dental SEO marketing proposal for your practice!
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Online marketing for dentists: Top 5 strategies
Internet marketing is a broad term that describes many different online strategies, all of which can benefit your business. If you’re thinking about using online marketing for dentists, then it’s essential for your practice to adopt the most effective strategies.
These five dental SEO marketing strategies are some of the most effective and a great starting point for any dental practice.
1. Search engine optimization (SEO)
Once you have an informative, well-designed site, you need to make sure that your potential patients can find it. The best way to do this is with search engine optimization, or SEO, a must-use strategy for dental SEO marketing.
As we mentioned above, many people find dentists on search engines like Google.
SEO for dentists involves optimizing your website for the words and phrases people search so that your practice’s site appears in the results and ranks higher than your competitors.
SEO also involves boosting your site’s reputation online by building relationships with news sites, industry blogs, and other credible publications. Search engines want to provide their users with the best possible results, and building links from authoritative sites shows that you’re equally dependable.
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2. Content marketing
Your site needs to provide visitors with basic information, like your address, contact information, and services.
But beyond that, you can also use content marketing to turn your site into a helpful resource for potential patients. Many people have questions about dental care, and as an expert on the topic, you can write articles, blog posts, and other online content to answer those questions and address common concerns.
This shows visitors that you’re a trustworthy source of information.
Plus, when you optimize your content for search engines, it can also bring new visitors to your site. And if these visitors need a new dentist, providing them with useful information is a great way to show them that you’re the right dentist for them.
That's why it's smart to include content marketing in your dental Internet marketing plan.
3. Email marketing
Not all of your site visitors will be ready to make an appointment the first time they visit. But if you encourage them to sign up for an email newsletter, you can stay in contact with them until they are. That's why many dentist website marketing strategies include email marketing.
Sending helpful newsletters on a regular basis ensures that your potential patients won’t forget about your practice. Then, when the time comes for them to schedule a checkup, they’ll already know who to call.
Email marketing is also useful for reminding your current patients to schedule appointments. Setting automated reminders is a great way to make sure they don’t forget, and including links to your contact information makes the process quick and easy.
4. Web design
Your website is your dental practice’s home online, and it’s often your first chance to make an impression on a potential patient. This means that your site needs to accurately reflect the quality of your practice.
If your site doesn’t look professional or if it’s difficult for visitors to find the information they want, those visitors will return to the search results and choose another option – most likely one of your competitors.
There are a few best practices to keep in mind when designing a website for your dental practice, but when it comes down to it, your site serves one primary function: Show visitors that you’re the right dentist for them.
5. Social media marketing
Although many dental practices aren’t active on social media, social media marketing for dentists is extremely effective. Platforms like Facebook and Twitter allow you to connect with your audience on a more personal level.
You can use them to share helpful tips, company news, and photos of your team. Even better yet, you can interact with your followers and build relationships with them to encourage new and repeat patients.
With so many people active on social media, it's a critical part of dental online marketing strategies.
Why Does Dental Internet Marketing Matter to Dentists?
Most consumers today turn to the Internet to research their options for just about everything, including dentists.
In most cases, people who are looking for a new dentist will begin by searching “dentists in [city]” on a search engine like Google.
They’ll scroll through their options, click through to the sites that appear to meet their needs, and look for additional information to determine which is the best option.
Dental Internet marketing is the best way to make sure that your practice is the one they call.
Ready to reach more patients with dental online marketing?
Your potential patients turn to the Internet when they want to find a new dentist, and Internet marketing is the best way to make sure they can easily find your practice. If you’re interested in creating an online marketing strategy for your dental center, WebFX can help.