Skip to main content ↓

Did you know 75% of people search online for doctors, dentists, and other healthcare providers? With so many patients turning to the Internet for healthcare information, adopting a dental digital marketing strategy is key to staying competitive online.

Today we’re giving you the rundown on how a strategic digital marketing for dentists can help your practice shine like pearly white teeth on online.

Looking for dental marketing services? Check out WebFX! Contact us online or give us a ring at 888-601-5359 to get a custom dental SEO marketing proposal for your practice!

Meet WebFX:

Your world-class, tech-enabled marketing agency with over 1.6 million hours of combined expertise.

cta38 img

Digital marketing for dentists: 6 strategies to know

Digital marketing encompasses many online strategies, all of which can benefit your dental practice’s online presence. Take a look at six key dental digital marketing strategies that can help your practice attract new patients online:

  1. Search engine optimization (SEO)
  2. Local SEO
  3. Content marketing
  4. Email marketing
  5. Web design
  6. Social media marketing

1. Search engine optimization (SEO)

Search engine optimization (SEO) is a digital marketing strategy used by businesses to help their sites rank higher in search results on Google and other search engines. SEO involves optimizing various website elements to make your site more search engine-friendly (and user-friendly!).

Improving your site’s SEO includes optimizing site elements like:

screenshot of search results for "dental hygienist office"

With SEO for dentists, it’s all about optimizing your practice’s website to make it more visible to patients browsing search engine results pages (SERPs). For example, optimizing your site for keywords people might use when looking for your practice on Google, like “dentist office.”

With increased visibility, your site is more accessible to prospective patients, leading to potentially more site traffic, qualified leads, increased web authority, and of course, more patients for your practice.

2. Local SEO

Another key component of dental digital marketing is local SEO. Instead of targeting general keywords, though, you’re targeting location-based keywords and phrases like “dentist office in [city]” or “dental hygienist near me.”

screenshot of search results list for "dentist office chicago"

Local SEO for dentists is an effective tactic for targeting local patients and making your practice visible online to searchers in or around your area.

Expert insights from webfx logo

jordan headshot - color
Jordan Duras Sr. Internet Marketing Consultant
& Performance Support Operations Lead

“The dental industry is extremely competitive, and I see [dental marketing] as a two-pronged strategy. First, the most important thing is hitting your fundamentals which includes location pages, geo-targeted service content, and proper structured data markup. The other prong is the development of trust with the users visiting the website as well as the search engine. By working on our fundamentals to first establish local targeting for services and building trust through on- and off-site strategies, we can influence both potential patients and search engines.”

3. Content marketing

People come to your website for information. Whether it’s for general business information or industry insight, your website serves as a helpful resource for patients. Positioning your site as a trusted, professional source of information starts with great content.

With content marketing for dentists, you can create helpful content in the form of blogs or articles that answer common patient questions, concerns, and other information related to your business, services, and industry.

Trust signals such as testimonials (reviews on platforms such as Google Business Profile, Yelp, etc.), information about each doctor, and insurance that is accepted are crucial in helping potential patients take the next step. For the search engine, using author bios on your resource or blog content lets the search engine know this content was developed by a medical expert which is a must in a ‘Your Money and Your Life’ (YMYL) industry.”

Jordan Duras

When creating content for any healthcare business, building trust is key. Information like patient testimonials, doctor bios, insurance FAQs, and other related information help potential patients take the next step toward scheduling an appointment.

screenshot of a content marketing example for dentists

Below are some great content starting points to address when using content marketing for dental practices:

  • Answering dental FAQs
  • Giving prospective patients a preview of what to expect when they visit your office
  • Shedding light on common conditions you treat
  • Describing different services you provide (e.g. orthodontics, fillings, teeth cleanings, etc.)

4. Email marketing

Not all of your site visitors will be ready to make an appointment the first time they visit, but if you encourage them to sign up for marketing content like email newsletters, you can stay in contact with them until they are. That’s why many dentists use email marketing.

email marketing for dentists example

With email marketing for dentists, you can connect with current and prospective patients alike through:

  • Newsletters
  • Office announcements
  • Appointment & scheduling reminders
  • Changes to appointments or office hours
  • And more!

5. Web design

Your website is your dental practice’s home online, and it’s your first chance to make an impression on a potential patient. This means your site needs to accurately reflect the quality of your practice.

There are a few best practices to keep in mind when designing a website for your dental practice, but when it comes down to it, your site serves one primary function: Showing prospective patients how and why you’re the right dental practice for them.

If your site doesn’t look professional or if it’s difficult for visitors to find the information they want, those visitors will return to the search results and choose another option – most likely one of your competitors.

6. Social media marketing

Social media marketing for dentists is extremely effective — platforms like Facebook and Instagram allow you to connect with your patients on a more personal level.

Many people are understandably anxious about going to the dentist, but establishing a welcoming presence on social media can be just the trick for breaking down that wall and encouraging people to visit your office.

dental social media post

Use social media to share helpful tips, news about your practice, photos of your team, and more to build meaningful relationships with people and encourage new and repeat patients.

Ready to reach more patients with dental online marketing?

Your potential patients turn to the Internet when they want to find a new dentist, and digital marketing is the the most effective way to ensure they find your practice. If you’re interested in creating an online marketing strategy for your dental center, WebFX can help.

Just like the pearly whites you work on every day for your patients, we know that every dental practice is unique and has its own distinct marketing needs. That’s why every WebFX client receives a custom digital marketing solution that’s built to fit their brand.

Ready to take your dental practice’s marketing to a new level? Give us a call at 888-601-5359 or contact us online to learn more about our digital marketing services for dentists.

We Drive Results for Dentist Offices

  • 230+ health industry experts
  • Renowned for our communication and transparency

Get a Quote

dots background

clutch top seo company dental award

background shape

Explore our health & wellness case studies

Read our case studies for a more in-depth look at our results.

Merrimack Valley Psychological


Revenue in 6 months

Hurst Pediatric Dentistry


Increase in leads

Healthcare Administrative Partners


Increase in email subscribers



Get a free proposal

Solving key challenges for dental practices

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice.

Message being sent icon.

We’re opening a new location

Set your practice’s new location up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.

Marketing icon with flame.

We’re not attracting enough patients

Get a steady flow of new patients to your practice with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.

Branch icon of a storefront.

We have high patient turnover

Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.

Target icon with archery arrow hitting target.