Everyone knows that they should see a dentist regularly, but as a marketer, you need to show potential patients that your practice is the one they should trust to take care of their dental health over all the other offices in the area.
There are many digital marketing strategies you can use to achieve this goal, but one of the most effective for any kind of healthcare provider is content marketing.
Call 888-601-5359 to speak with a strategist about how WebFX can create a custom content marketing strategy for your dental practice, or keep reading to learn more about how it can help you reach your marketing goals.
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What is content marketing for dentists?
Content marketing has been around for a while but has gained immense popularity in recent years. It’s led to a flood of new blog posts, videos and other forms of online content, as well as new roles at marketing firms and other companies.
Essentially, it’s a marketing method that involves using content to promote a brand and get customers to take a certain action.
The content can be virtually anything from videos to infographics to blog posts to ebooks to podcasts. As long as it’s created or distributed with the goal of attracting customers, retaining customers, or getting people to perform a certain action that accomplishes a business or marketing goal, almost any piece of online media could be considered content marketing.
The idea behind this marketing strategy is that answering people’s questions and providing them with valuable information makes them more likely to become customers – or in the case of a dental practice, patients.
How can dentists benefit from content marketing?
Your marketing strategy needs to show potential patients why your practice is the right choice, then get them to make appointments. Content marketing can help you reach both of these goals.
There are many ways it can work to your advantage, but these seven are some of the biggest benefits.
1. Content marketing improves visibility
The more quality content you create, the more opportunities there are for people to find you online. If you optimize them correctly , your blog posts and other content will show up in search engine results when users look for information on the topics you cover.
Content can also help you improve your visibility on social media platforms like Facebook, Twitter, and LinkedIn. When you share valuable information, your followers can share it with their friends and family, driving even more traffic to your content.
2. Content marketing helps you reach the right audience
Traditional marketing methods are much harder to target than content marketing. TV ads and billboards, for example, are seen by lots of people, but there’s no guarantee that any of them are actively searching for a new dentist.
Content marketing materials, on the other hand, are likely to be found by people who are looking for dental practices online. You can take this a step further by running ad campaigns that attract users to your new content.
3. Content marketing builds your reputation
Your dental practice’s content should be related to dental health and provide valuable, accurate information to potential patients. When you do this consistently, you’ll gain a reputation as valuable resource for dental health and an expert in your industry.
Over time, this can help you build a name for your practice online – so that when potential patients are ready to make an appointment, they’ll know you’re a trustworthy place to go.
4. Content marketing can help you build relationships
Another benefit of content marketing for dentists is that it gives you the chance to build relationships with potential patients. As you publish content on your site and share it on social media, users have the opportunity to comment and engage with your practice.
When you respond to their comments and questions, you can build rapport, which is crucial to creating a loyal customer base.
5. Content marketing helps you stand out
Content marketing can also help your dental practice stand out among the competition. It can be difficult for people to choose a practice when they don’t really know one from another, and anything you do to set yours apart gives you an edge.
If a user remembers that one particular practice in the area provided them with useful content in the past, that dentist will stand out to them in a positive way.
6. Content marketing provides value to potential patients
Content doesn’t just benefit the dental practices that create and share it – it also provides value to current and potential patients. While content marketing does help your practice by bringing in new patients, it also helps your patients make more informed decisions and take better care of their dental health.
7. Content marketing boosts your other Internet marketing strategies
A successful content marketing campaign can help other aspects of your marketing strategy. Useful pages can help you gain traction in search engine results, which will improve your overall visibility online.
Content marketing also gives you new information to share and discuss on social media, which will increase your engagement on the sites and may increase your follower counts. Through other Internet marketing strategies , you can then convert those new contacts into patients.
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Content marketing plans from WebFX
If you’re looking to find new patients for your dental practice, a content marketing strategy could be the right choice. Creating blog posts, videos, infographics and other materials can connect you with future patients and help show them why your practice is the right one for them.
At WebFX, we have years of experience creating unique content marketing strategies for clients in a variety of industries, including dental practices. So if you’re ready to start using content to reach your goals, we’d love to help.
Contact us online or give us a call at 888-601-5359 to learn more!