9 Construction Marketing Ideas To Implement for Success
Knowing how to market a construction company is crucial if you want to earn more clients in 2024. Keep reading to discover 9 ways to market your construction company successfully and spark growth!
insights from 185,000+ hours of construction marketing experience
If you aren’t investing in marketing in 2024, you’re already falling behind your competition. Marketing plays a crucial role in helping you put your construction company in front of people who need to hire you for a project.
Establishing an online presence is one of the best ways for modern construction companies to find new clients. But where do you start?
If you want to know how to market your construction company, you’ve come to the right place. Below, we’ll cover 9 construction marketing ideas to try, including:
Keep reading to gather ideas on construction marketing that you can use for 2024!
And if you feel overwhelmed trying to figure out what strategies to use and where to start, consider partnering with WebFX. We offer provide world-class, hassle-free marketing services that have already driven over $6 billion in revenue for our clients. Contact us online to see how our construction marketing company can help you earn qualified leads that turn into revenue!
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1. Build local presence to drive local leads
To kick off this list of construction marketing ideas, let’s talk about building a local presence. As a construction firm, you’re going to drive and obtain leads from your area. That means you need to build your local presence to ensure those leads find your company first.
When it comes to how to market a construction company, claiming and optimizing your Google Business Profile is a must-use tactic.
When people search for construction-related businesses in their area, they’ll see a local 3-pack on the search engine results page. This local 3-pack includes information about local construction companies in their area.
That’s why Google Business Profile is a must when marketing a construction business.
Claiming your Google Business Profile is a crucial component to building your local presence, but it’s not the only thing you’ll want to do to reach local leads. Here are some other strategies that will help you build your local presence:
Optimize for local keywords: When people want to find a construction company in their area, they’re searching with location keywords or “near me” keywords, like “construction company in Fort Worth” or “construction contractor near me.” Optimize your website for local keywords to help appear in these searches.
Ensure your name, address, and phone number are consistent across the web: People use third-party websites, like Yelp, to find information about local businesses. Use a tool like LocalFX to help ensure your local listings provide accurate information across the web.
2. Run Google Local Services ads to reach local searchers
If you’re a general contractor, one of the best construction marketing ideas to take advantage of is running Google Local Services ads. These ads appear at the top of search results when someone searches for a local construction company.
You provide all your crucial business information in one place: Google Local Services Ads require you to share everything from contact information to years in business. People can easily see if you’re a good fit for their needs.
You only pay when people contact you: If someone checks out your listing but doesn’t contact you, you won’t pay –– you only pay for people to reach out to you directly from the ad. That means you’re only paying for leads that have a serious interest in your services.
You build trust: Google Local Services ads have a strong vetting process in place to get a Google Guaranteed badge. Running these ads and having the badget builds confidence with your audience that you’re a legitimate construction company. They’re also more likely to choose you because Google backs you and offers refunds for unhappy customers.
3. Invest in your website’s design to build your branding
No matter what strategies you use, you’re driving people back to your construction company’s website. So, if you want to know how to market your construction company successfully, start by optimizing and improving your website’s design.
When you consider that 64% of people want to see a website that holds their attention, it’s crucial that your website not only engages, but makes it easy for people to find the information they need about your construction company.
Here’s how you can create a great construction website for your business:
Establish a style guide: Having a consistent look and feel on your website is crucial for building your branding and delivering a cohesive experience. Your style guide will ensure you carry that consistent look across your website.
Make sure your website is mobile-friendly: In today’s smartphone-driven world, having a mobile-friendly website is a must. Integrating responsive design enables your website to adapt to these devices and deliver the best experience.
Use high-quality visuals: Your website is filled with a lot of great information, so you need visuals to break up the text and provide relief for users’ eyes. Adding high-quality visuals will help enhance your design and provide a better experience.
Organize your navigation: Your navigation is how users move around your website and find the information they need. Use broading headings and subheadings to organize your pages and make browsing a breeze.
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4. Run highly targeted ads to reach qualified leads
Next on this list of ideas for marketing your construction company, let’s talk about running ads. We mentioned Google Local Services ads earlier, but those aren’t the only ads you can run online. You can run pay-per-click (PPC) ads on search engines, paid ads on social media, and more!
If you opt to create ads to promote your construction company, you’ll want to create highly specific and targeted ads.
Try creating ads that highlight a specific service you provide and target people interested in that service. This targeted approach is much more cost-effective than creating general ads and targeting a broad audience. These ads help you reach people where they’re at with the information they want.
Google Ads allows you to place ads on search engine results pages and other websites and provides precise targeting options. With in-market targeting, for example, you can reach users who have been searching online for information about a particular construction service or visiting pages related to that service.
PPC ads are a great way for you to put your construction company in front of people actively considering hiring one and keep your brand top of mind.
Expert insights from
Rendell WeaverLead Ongoing Strategy Consultant
“In the construction industry, there is a tremendous opportunity to drive more revenue from both past customers and new customers with a targeted marketing strategy. Whether the goal is to drive more sales for your parts and service department or increase your customer base, a successful marketing campaign needs to pinpoint key prospects in the right places, at the right time. Paid ads, content marketing, social media, and email marketing provide excellent opportunities to do just that.”
5. Build a presence on social media to foster relationships
Social media marketing for construction companies is an excellent way to build your brand and keep your company on people’s radars, all while building relationships with those prospects.
If you post on social media consistently, people will get to know your brand. Then, when it comes time for them to hire a contractor, your business will be one of the first that pops into their minds.
All of these platforms can all be useful for construction firms, but you’ll want to stick to platforms where you can reach your target audience. Once you select your platform(s) for marketing your construction company, you’ll want to post on your pages.
Share analyses of industry trends and career advice on LinkedIn
Share pictures of your latest projects on Instagram
Construction companies can also benefit from social media ads. You can target ads on social media to users who are likely to have an interest in your construction services, whether they follow your profile or not. These ads can help you generate qualified leads.
6. Invest in creating content to establish your authority
As a construction company, you have a lot of knowledge about your industry –– not everyone has that knowledge. That’s why it’s important to share it with others and establish yourself as an authority in your field.
When brainstorming topics, think about what your potential clients want to know when they’re deciding to work with a construction company. For example, you might write blog posts about how to choose an ideal location for a new office building or what materials work best for constructing a new building.
People do a lot of research before starting a construction project, and your content can serve as a resource that helps them complete this research. When potential clients realize your website is a valuable, reputable resource, they’ll see your business as knowledgeable and trustworthy option when they decide to to hire a construction company.
7. Send engaging emails to keep your brand top-of-mind
Email marketing is another of the construction marketing ideas you’ll want to try. Emails are a great way to keep your brand top-of-mind for people who showed an interest in your company and want to learn more about your construction services.
People who sign up for your email list tend to be qualified leads, since they’re signing up to stay updated on your business. Email marketing offers an excellent opportunity to nurture leads and guide them through the process of becoming clients.
One of the most powerful ways to use email is to segment your email marketing list and send different emails to each group. You can segment leads based on their interests in your company, demographics, or something similar.
For example, you might have a segment of leads interested in office building construction, while another segment needs industrial facility construction. You could send each segment content tailored to their industry so that the emails they get are more relevant to their needs.
Adding video is a great way to share a lot of information at one time. Not to mention, it’s an engaging medium for presenting information and keeps people’s attention. Adding videos can help you increase dwell time on your site too, which improves your site’s ranking in search results.
You can create numerous videos about construction-related topics. Some video marketing ideas for construction companies include:
Tips for planning construction projects
Information about your business, such as your company history
Updates about your current projects
Behind the scenes looks of your team doing projects
9. Optimize your presence in search engines
A key component of marketing your construction company is optimizing your presence in search engines. When someone needs to hire a general contractor, they’re turning to search engines like Google to find the right one. But if your website isn’t optimized for search engines, you’re losing leads to your competition.
That’s why search engine optimization (SEO) is crucial to the succcess of your construction company. SEO enables you to optimize your website to rank in search results and drive qualified traffic that you can turn into leads.
Some basic tasks you can do to optimize your website for search engines include:
Integrating relevant keywords into your website: If you want your construction company to rank in searches related to construction, you need to optimize your website for relevant keywords. Conducting keyword research will help you find the right terms to integrate into your website to help it rank.
Improving your website load time: People don’t want to wait for your website to load. Having a fast-loading website is crucial for keeping leads engaged on your page, which ultimately helps your website rank better in search results. Tools like Google PageSpeed Insights can help you figure out how to speed up your construction website.
Optimizing title tags and meta descriptions: Your title tag and meta description impact whether people click on your listing. An important part of SEO is optimizing these tags to pique your audience’s interest and get them to click.
SEO is one of the best ways to help your construction company appear in more relevant searches, which helps you drive more qualified leads for your business.
Learn how to market your construction company online with WebFX
More and more people are using the Internet to find local businesses, including construction companies. If you want to see significant growth in your company, you need to go where the potential customers are — online.
That’s why Internet marketing is essential when it comes to marketing a construction company.
At WebFX, we have 28 years of experience in digital marketing and creating campaigns that drive results. In the last five years alone, we’ve generated 24 million leads and $6 billion in revenue for our clients.
To learn more about how to market a construction company online, explore the rest of our free resources for construction companies. If you’d like to speak with a strategist about how our digital marketing services can help you grow your business, contact us today.
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insights from 185,000+ hours of construction marketing experience
