49 HVAC Marketing Statistics You Should Know for 2024
Whether people want to stay cool in the summer or warm in the winter, they rely on HVAC companies to keep the temperature right. Through 2024, the HVAC market continues to grow in importance. Understanding the industry is essential, whether you are buying a unit, looking for a job, or trying to market your HVAC company.
insights from 185,000+ hours of HVAC marketing experience
The HVAC industry is thriving as more homeowners and businesses rely on HVAC companies to repair and maintain their heating and cooling systems. To gain some insight into the HVAC market, we’ve compiled this list of statistics on the industry, including stats on:
The global HVAC market continues to drive revenue in 2024 and into the future. The industry is expected to increase 12.7% from 2024 to 2028.
2. Industrial units are projected to have a market value share of $666 million in Europe by 2026
In 2020, the value of the industrial units was around $452 million. This was the largest share of the market and will continue to hold significant ground in the market in the future.
3. Commercial units are projected to have a market value share of $485 million in Europe by 2026.
Industrial units aren’t the only ones rising in value. Commercial units are expected to reach a $485 million value, up from $329 million in 2020.
4. Residential units are projected to have a market value share of $328 million in Europe by 2026
Residential units will see a spike in value in the future, too. It’s projected to go up to $328 million from $221 million in 2020.
5. The demand for air conditioners is around 118 million units worldwide
Demand for AC units outpaces that for heating units and stoves across the country.
6. China has the biggest demand for air conditioners, with a need for over 43 million units
Of the 118 million units in demand, over 43 million of those units came from China. That is followed by 19 million units in North America and over 9 million in Japan.
7. The heat pump market in Europe will increase by 10 million units by 2030
This will be a significant jump from the 1.6 million sold in Europe in 2020.
8. 79% of people in the U.S. prefer HVAC systems made in the U.S.
When it comes to purchasing an HVAC unit, most people prefer it comes from the United States. They typically don’t want units imported from other countries.
Customers will pay more if a unit is made in the U.S., rather than saving money with an imported unit. Cost isn’t as important of a factor as the quality and origin of the unit.
Half of homes in the U.S. are over 40 years old. That means a higher demand for HVAC maintenance and repair, as well as new HVAC installation.
12. 21% of HVAC buyers don’t care whether their product was made in the U.S.
Some people don’t have a preference of where their HVAC is made. In this case, many people will focus on cost and quality instead of manufacturer.
13. The heat exchanger market is growing at a rate of 11.1% per year
Heat exchangers have been spiking in popularity, perhaps due to their ability to work well in smaller dwellings and serve as an all-in-one heating and cooling solution.
14. The HVAC insulation market is growing at a rate of 8.9%
Insulation, typically seen as a way to increase efficiency, has been rising quickly as people try to improve their existing systems.
15. Demand for commercial HVAC grows about 7% per year
The commercial sector is experiencing strong growth, with a projected 7% annual increase between 2023 and 2030.
16. Carrier and Trane are the top HVAC brands purchased by customers
Trane and Carrier continue to lead the HVAC market in terms of popularity of units. They’re followed by Rheem, Lennox, and YORK.
Older Americans tend to invest more in HVAC services for their units –– this may be due to owning older homes that need more maintenance. They out pace 55-64 year-olds, who account for 25% of the market share, and 45-54 year-olds, who hold 21% of the market share.
20. Almost 90% of homes in the U.S. use air conditioning
90% of houses across the country have an air conditioning unit. It does mean, however, that 10% of homes don’t have air conditioning.
21. 83% of consumers ranked a factor other than cost as their top priority with an HVAC purchase
Despite popular belief, cost isn’t the number one factor consumers consider when buying an HVAC system.
Heating and cooling outpace running electrical appliances, charging devices, and charging cars in the U.S.
24. 38% of consumers ranked system reliability as their top priority for choosing an HVAC unit
When it comes to choosing the right HVAC unit, people care most about system reliability. If they’re going to invest in an HVAC unit, they want to ensure it’s a system that will last –– even if it comes at a cost.
25. 7% of consumers choose an HVAC system based on brand reputation
A small percentage of HVAC buyers choose the system based on brand reputation. People who need an HVAC system want a reliable unit, which is typically associated with popular brands.
26. The demand for HVAC services grew in 2023 and will continue to grow because of changes in HVAC regulations
In 2023, the Department of Energy (DOE) changed the minimum efficiency requirements for HVAC units, amongst other things, in effort to create more environmentally friendly units. As a result, more people will continue to need HVAC services now and in the future to keep up with these changing regulations.
HVAC employment and wage statistics
Curious what the job market looks like for HVAC? Check out these HVAC statistics on employment and wages:
Both Alaska and Washington D.C. have the fewest amount of HVAC companies in the U.S. Areas like Alaska, for example, have a lower population density, which means less HVAC companies because less people live there.
29. Alaska HVAC techs make the most around the U.S., with the average salary falling around $84,240 annually
Since Alaska has fewer HVAC companies, the average salary is higher because they’re more in demand. There are fewer companies to do the work, so HVAC techs make more money.
Across the U.S., the average HVAC technician makes around $58,500. On the low end, HVAC techs make an average of $46,800 annually while the top earners make around $82,224 on average.
31. The HVAC job market is expected to grow 13% from 2018 to 2028
The demand for HVAC mechanics and installers will continue to increase into 2028 as more people need heating and cooling systems.
HVAC environmental statistics
Having an efficient HVAC system is crucial for ensuring the unit has less of an impact on the environment. Let’s look at some statistics surrounding HVAC environmental impact:
The regulations for the Southern U.S. are different than the north –– they only need an 80% efficiency rating for HVAC units. This gap in numbers could be attributed to the difference in temperature from these locations.
34. Geothermal heat pumps can reduce energy consumption by up to 44%
In a push to make HVAC systems more environmentally-friendly, many people and businesses are looking for environmentally friendly options. Geothermal heat pumps are a great way to reduce energy consumption from HVAC units.
An efficient ventilation system can help homeowners and businesses recover energy within their system. These systems can recover outgoing air and bring it in to the incoming air to reduce energy waste.
Improving duct insulation is a great way to help people save on their energy costs. It can improve the efficiency of the system, which leads to lower monthly bills.
37. Between 5% and 15% is how much replacing filters can lower energy bills
Having a dirty filter slows down the efficiency of HVAC systems and ultimately leads to higher energy bills. Having a clean filter can reduce the systems energy consumption and lower energy costs.
38. 75% is how much poor duct design can reduce energy efficiency
The design of duct work impacts the performance of the HVAC system. It’s important to make sure the duct work is laid out appropriately so that the system works effectively.
More smart homes are coming on the market as home builders focus on green building. A key component of these green homes is having an HVAC system with a high efficiency rating to ensure the home operates efficiently.
HVAC marketing statistics
With HVAC companies continuing to grow and be in demand, now is the time to invest in marketing your HVAC company. HVAC marketing is crucial for helping people find your business first when they need your services.
Before we dive into the HVAC marketing statistics, let’s talk about some strategies that are important to HVAC companies:
Local SEO: Local SEO is a strategy that focuses on optimizing your website for local searches. This strategy involves targeting local keywords (“HVAC near me” or “HVAC repair in [location]”) and claiming your local listings, like your Google Business Profile.
Social media marketing:Social media is a great place to connect with local leads. You can share information about your business, post updates, and more!
Review management: Reviews play a crucial role in determining whether someone chooses your business. Having a review management strategy enables you to build a positive reputation of your business.
Here are some HVAC marketing statistics that show the power and value of investing in these digital strategies:
When someone wants to select an HVAC business, they’re turning to reviews on Google to help them decide which HVAC business is best. Having a reputation management strategy in place helps you build positive reviews that drive more customers searching for an HVAC company.
41. 84% of HVAC customers who perform searches before converting say they didn’t have a particular company in mind
When people search for an HVAC company, they often aren’t looking for a specific one. That’s why it’s crucial for you to invest building your online presence –– they’re more likely to choose you because they can learn everything they need to know about your company.
When people want to find a local business in their area, they’re turning to search engines like Google. Investing in digital marketing strategies, like local SEO, are crucial for helping those searchers find your HVAC company first.
When people conduct these local searches, they’re likely to convert. Whether it’s from an organic listing, Local Services Ads (LSAs), or a Google Business Profile, leads are converting from these strategies. That makes it even more important to invest in a local marketing strategy to ensure that, when these leads convert, it’s with your business.
44. 76% of consumers regularly read online reviews when browsing local businesses
People continually turn to others’ experiences to help them determine if an HVAC company is right for them. Investing in review management ensures you build your profile with reviews and help people decide to choose your HVAC business.
Expert insights from
Mallory KotulkaInternet Marketing Consultant
“The HVAC industry is as competitive as ever. We find Local Service Ads (LSAs) bring in the most qualified leads for HVAC companies. Along with running LSAs, implementing a review management strategy will help your LSA listings show ahead of the competition, as reviews and ratings play a key role in where LSA listings stand!”
45. 74% of consumers made an HVAC purchase after consulting at least one online review website
Reviews are critical for HVAC companies because they help people determine which company is best for their needs. So, investing in a review management strategy is crucial for building a positive reputation around your business and getting more people to choose you.
46. 74% of people use social media when making purchasing decisions
People rely on social media to guide them when deciding on purchases. Many people will turn to social media to help them decide on an HVAC company best for their needs. Having that presence on social media can help people learn about your HVAC company and ultimately lead to more people choosing your business.
47. Over 65% of people use social media for customer service
Many people turn to social media platforms to get help from companies. If people have questions about your HVAC services, they’ll like turn to social media to ask those questions. So, having an active presence on these platforms can help you provide customer service that turns prospects into customers.
People want to look up companies before they decide to hire them –– it’s no different with HVAC companies. Optimizing your website for online searches is crucial for ensuring these leads find you when they search for an HVAC company.
More people are searching for HVAC repair and related terms online. Having a search strategy in place ensures you’re optimizing your website for keywords like these to drive more leads for your business.
Did these HVAC marketing statistics inspire you?
If these statistics inspired you to launch your revenue-driving HVAC digital marketing strategy, WebFX can help you get started.
We’re a full-service digital marketing agency that creates custom strategies for HVAC companies like yours. We’ve generated more than 24 million leads and $6 billion in revenue for our clients. We know how to craft strategies that help HVAC businesses grow their bottom line.
Contact us online or call us at 888-601-5359to speak with a strategist and get started with your HVAC digital marketing strategy!
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insights from 185,000+ hours of HVAC marketing experience
