25 HVAC Marketing Statistics You Should Know About in 2024
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As temperatures jump all over the place, hitting record highs and lows around the world, it’s no surprise that the HVAC market is alive and well. Understanding the industry is essential, whether you are buying a unit or looking for a job.
Here are some of the most telling statistics from various sectors of the industry, including which units are rising in popularity, market sizes, HVAC pay, environmental considerations, and more. Jump to the following sections to get started:
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The HVAC market
The HVAC market has been growing steadily across the world, but here are some of the more notable stats.
1. The Global HVAC Market will reach $296.92 billion by 2028.
That represents a growth rate of 16.39% between 2023 and 2028.
2. HVAC spending increased during the pandemic.
Perhaps because people had to stay inside for extended periods of time, 2021 HVAC sales were higher than those in both 2020 and 2022.
3. 3.92 million heat pumps shipped in 2021 in the U.S.
Heat pumps have been rising in popularity, with the 3.92 million shipped in 2021 far outpacing the 3.42 million delivered in 2020.
4. The heat pump market in Europe will increase by 10 million units by 2030.
This will be a significant jump from the 1.6 million sold in Europe in 2020.
5. California has the most HVAC employees.
California’s size and variation in climate contribute to it being the number one home for HVAC workers.
6. Alaska and Washington, D.C. have the fewest HVAC companies.
Alaska and D.C. don’t have as extreme heat spikes as California and other areas, perhaps leading to their low number of HVAC companies.
7. The demand for air conditioners is around 110 million units worldwide.
Demand for AC units outpaces that for heating units and stoves across the country.
8. Industrial units make up 45% of the HVAC market.
Industrial units have to manage conditions for both people and goods.
9. Demand for commercial HVAC grows about 7% per year.
The commercial sector is experiencing strong growth, with a 7% annual increase between 2023 and 2030.
10. The HVAC sector in the U.S. is projected to grow to $35.8 billion by 2030.
The U.S. continues to be one of the top HVAC countries in the world, with projected growth going from $25.6 billion in 2019 to $35.8 billion in 2030.
11. The HVAC insulation market is growing at a rate of 8.94%.
Insulation, typically seen as a way to increase efficiency, has been rising quickly as people try to improve their existing systems.
12. The heat exchanger market is growing at a rate of 11.1% per year.
Heat exchangers have been spiking in popularity, perhaps due to their ability to work well in smaller dwellings and serve as an all-in-one heating and cooling solution.
13. Trane and carrier are the top brands purchased by customers.
Trane and Carrier continue to lead the HVAC market with many units and sizes.
14. People aged 65 or older make up the biggest market share of HVAC buyers.
Older Americans have been buying at a faster rate than all other age groups, including those 55-64 (25% of the market share) and 45-54 (21% of the market share).
15. 53% of buyers want a unit made in the U.S., even if it costs more.
Buying products made in the U.S. is important to customers in the States, with more than half wanting a unit made in this country.
16. 21% of HVAC buyers don’t care whether their product was made in the U.S.
On the other side of the spectrum, a little over a fifth don’t care whether their unit was made in the States.
17. 49% of people would “maybe” consider a heat pump in the future.
Even among those who haven’t tried a heat pump yet, nearly half might consider getting one down the road.
18. 9% of people would definitely consider getting a heat pump in the future.
At the same time, only 9% are definitely interested in getting a heat pump in the future, perhaps due to the high electricity costs they often bring.
19. 10% of U.S. homes use a heat pump as their primary HVAC solution.
One-in-ten homes use heat pumps as their primary HVAC solution, which correlates with their rise in popularity across the board.
HVAC usage
20. Almost 90% of homes in the U.S. use air conditioning.
Despite colder or temperate temperatures in many states year-round, nine of ten still use A/C.
21. Natural gas powers space heating in 52% of homes.
Natural gas usage has been buoyed by a growing gas industry, with over half of homes using it for space heating.
HVAC employment and wages
22. The median wage for HVAC techs was $45,760 in 2021.
The median wage was a modest $45,760 for HVAC techs in 2022 when you consider both metropolitan and non-metropolitan wages.
23. The top 10% of HVAC techs earned more than $78,210 in 2021.
The top earners brought home over $32,000 more per year than those making an average salary.
24. The bottom 10% of HVAC techs earned less than $34,320 in 2021.
The bottom 10% of earners dragged down the averages, making just $34,320 in 2021.
25. The HVAC job market is projected to grow 5% from 2021 to 2030.
Job growth in the HVAC sector is healthy at 5% per year through 2030, despite rising energy costs.
26. Almost 50% of all residential energy use goes toward heating and cooling.
Heating and cooling outpace running electrical appliances, charging devices, and charging cars in the U.S.
Environmental stats
27. Geothermal heat pumps can reduce energy consumption by up to 44%.
The U.S. government notes how heat pump can benefit the environment and spending by reducing energy consumption.
28. Ventilation systems that recover energy can reclaim 80% of outgoing energy.
There’s no need to let that heat go to waste when homeowners can reclaim 80% of it with the right ventilation system.
29. Insulating and sealing ducts can save up to 20% in HVAC costs.
Despite a relatively low price tag, insulating and sealing ducts can deliver big savings.
30. Between 5% and 15% is how much replacing filters can lower energy bills.
Replacing filters can boost efficiency to the point of saving customers considerable cash each month.
31. Furnaces have to be at least 90% efficient in the Northern U.S.
The 2023 deadline came quickly, and it’s not upon us. All units in the upper U.S. need to be at least 90% efficient. Similarly, every residential AC unit sold in the U.S. has to conform to energy efficiency standards.
32. 75% is how much poor duct design can reduce energy efficiency.
It may be a good idea to check duct layout to boost efficiency, especially because an effective duct layout can drag down efficiency ratings of even newer units that meet U.S. standards.
33. Smart homes with efficient HVAC are growing at around 14% every year.
Smart homes have been all the rage, experiencing growth of over 14%, presenting a handsome opportunity for HVAC companies.
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As an HVAC company, you can capitalize on these stats and trends by catering your offering accordingly. For example, given the increased interest in insulation, HVAC techs can present the benefits of adding various kinds of wool or foam to the home to improve the system’s performance.
How you leverage these stats will depend on your services and location, but for data-driven marketing, you can depend on WebFX. We are experts in the HVAC industry and other related markets.
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25 HVAC marketing statistics for 2024
Check out 25 noteworthy marketing statisitcs for HVAC you need to know about in 2024 below!
- General HVAC industry statistics
- HVAC consumer statistics
- HVAC general digital marketing statistics
- HVAC SEO statistics
- HVAC content marketing statistics
General HVAC industry statistics
General HVAC industry statistics
The HVAC industry is seeing no signs of a slowdown. The number of HVAC contract businesses even increased from 2021 to 2022. Here are general HVAC industry statistics that show its growth:
- $206.89 billion is the projected growth of the HVAC equipment market by 2030, growing at a compound annual growth rate (CAGR) of 6.1% from 2021 to 2030.
- $130 billion was the HVAC equipment market’s value in 2021.
- $16.54 billion is the value of the HVAC systems market in 2021.
- 122,638 is the number of heating and air-conditioning contract businesses in the U.S. in 2022, an increase of 2.7% from 2021.
- 6% is the projected CAGR of the HVAC industry from 2022 to 2030.
- 3% is the business growth of heating and air conditioning contractors in the U.S. in 2022.
HVAC consumer statistics
HVAC consumer statistics
The HVAC industry has various end users from the residential, commercial, and industrial sectors. One of the clearest HVAC marketing trends in 2022 is the demand for environment-friendly HVAC solutions.
The upcoming government regulations that are meant to reduce energy consumption and carbon emissions from HVAC systems will further accelerate the growth of the industry. Here are some HVAC marketing statistics that show this consumer trend:
- $10 billion is the annual spending of Americans on HVAC repair and maintenance services.
- 67% of U.S. homes have air conditioners.
- 50% of the HVAC services market is willing to pay for more environment-friendly products.
- 50% of American homes are more than 40 years old, making HVAC system repairs and replacements a strong market.
HVAC general digital marketing statistics
HVAC general digital marketing statistics
Ranking for search is critical for HVAC companies, as 90% of consumers turn to search to find local businesses. To stay ahead of the competition, HVAC companies should consider developing digital marketing strategies.
Here are some HVAC digital marketing statistics to convince businesses that digital marketing can help them grow:
- Nine out of 10 video viewers say they want to see more videos from businesses.
- 84% of HVAC customers who perform searches before converting say that they didn’t have a particular company in mind when they do their initial online search.
- 78% of local searches using a mobile device lead to a purchase within 24 hours.
- 67% more leads are generated per month by businesses with blogs than companies without blogs.
- 62% of HVAC shoppers perform a search before they convert.
- 20% is the year-over-year growth of searches for “HVAC repair.”
HVAC SEO statistics
HVAC SEO statistics
Majority of chief marketing officers (CMOs) believe search engines are an effective marketing channel. Get ahead of your competitors by investing in SEO and reap the revenue that organic traffic brings. Here are some SEO statistics relevant to your HVAC business:
- 93% of online experiences begin with a search engine.
- 80% is the average conversion rate of local searches.
- 70% of consumers research a company on the web before deciding to visit or buy.
- 61% of CMOs consider search engines as an effective marketing channel.
- 40% of revenue is delivered by organic traffic.
HVAC content marketing statistics
HVAC content marketing statistics
Great content can help build your company’s authority and credibility. As a result, your business can gain more leads and conversions.
Here are some content marketing statistics relevant to HVAC companies:
- 6x more conversions are generated by businesses that use content marketing than companies that don’t.
- About 60% of marketers surveyed said content marketing is either “very important” or “extremely important.”
- 54% more leads are generated by content marketing than traditional marketing.
- 44% of consumers read three to five pieces of content before they engage with a company.
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If these statistics inspired you to launch your revenue-driving HVAC digital marketing strategy, look no further than WebFX.
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