Want to maximize your budget and reach more qualified leads for your pest control business?
Google Local Services ads for pest control can help.
On this page, we’ll look at four benefits of Google Local Services ads for pest control companies and how you can get started today.
What are Google Local Services ads for pest control?
When you search for local, service-based businesses in select cities, you’ll notice a series of three Local Services ads at the top of results — above organic listings.
Google Local Services ads occupy valuable search territory — and they help more people find and contact your pest control business.
Your pest control Local Services ad will contain key information like:
- Company name
- Google review rating
- Open or closed
- Phone number
- Years in business
When a user clicks on your listing, they’ll see more information about your company.
This listing includes an overview section, where you’ll list your services and the areas you serve. It will also include your hours of operation.
There is also a business bio section. In this section, you’ll include facts about your business. If you offer a military discount or free estimates, this is a great place to put that information.
Finally, your listing highlights your Google reviews. Users can sift through these reviews to learn more about your pest control company and get the social proof they need to contact you.
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How do I sign up for Google Local Services ads?
It’s simple to start using Google Local Services ads to drive local leads for your pest control company. Just follow these five steps to get started:
- Verify eligibility: Google Local Services ads are only available to service-based businesses in select cities. First, sign up to confirm your eligibility and see if you can proceed with local advertisements.
- Create your profile: Once verified, you’ll create your pest control company’s profile. On your profile, you’ll list the services you offer and the areas you service.
- Add license and insurance information: Google only promotes legitimate businesses, and to be a legitimate business, you must provide your license and insurance information. Add this information to your profile to ensure you can proceed with creating your local ad.
- Set your budget: You must set a budget for how much you want to spend on your Google Local Services ads. Google has no required amount, so you’ll choose an amount that works best for your budget.
- Launch your ad: Once all your information is set up and verified, you’ll launch your ad and start driving more local leads for your business.
Following these five easy steps allows you to launch result-driving local ads for your pest control business.
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4 valuable tips for using Google Local Services ads for pest control
Google Local Services ads drive valuable results for your business. Check out these four tips to help you get the most out of your local advertising efforts.
1. Get the Google Guarantee badge
The Google Guarantee badge is a crucial component of your Local Services ad. If you want to drive more valuable results with your ad, you must apply for the Google Guarantee badge.
This badge serves as a symbol of trust. When users see it, they’ll know that Google backs you. It builds their confidence in your business and makes them more likely to hire your pest control company.
To get your Google Guarantee badge, you must pass a background check. You also provide Google with your license and insurance information. Google will vet your company to ensure you’re a legitimate business.
As long as your papers are in order, you will get your Google Guarantee badge.
So, what does the Google Guarantee badge do?
If a client doesn’t like the work you do for them, they can file a claim with Google to get a refund. Clients get reimbursed up to $2000 for valid claims.
Google does not accept claims for:
- Future projects
- Dissatisfaction with pricing
- Damage to property
Clients can only make a claim based on the merit of your work. If you do good work for your clients, you won’t need to worry about them filing a claim to Google.
Since Google vets your business, clients will feel more comfortable hiring your company for their pest control needs.
2. Include all your services in your listing
When you fill out your local ad listing, you must add all your services to your listing. You want to ensure that leads who need your services can find your business.
Don’t list services you don’t offer. It will only help you obtain leads that won’t hire your business. Be specific about your services and list everything you do, even if it’s a service people don’t ask for often.
Listing all your services ensures that you’ll always appear in relevant results and drive the right traffic for your business.
When leads search for pest control companies, they have the option to filter all the local ads based on services.
If you list all your services, you’ll appear in the relevant filtered search result and connect with leads who need that particular service.
To have a successful Google Local Services ad, you must list all your services. It will help you connect with more leads looking for your pest control services.
3. Manage reviews
When users look at your Local Services ads for pest control, they’ll have access to your Google reviews. Google reviews play an essential part in influencing whether someone hires your business.
To encourage more people to hire your pest control company, manage your Google reviews. When people leave reviews for your business, take time to acknowledge them.
If someone leaves a positive review, thank them for sharing their experience. It will make people feel valued for taking the time to review your business.
For those who leave negative reviews, take time to address the issues. Try to reconcile the situation and encourage them to contact your business for a solution.
By managing your reviews, you’ll build a more positive outlook of your pest control business. It’s a great way to help guide more leads towards hiring your company.
4. Keep track of your leads
When you start using Local Services by Google, you’re going to get new leads for your business. You must keep track of your leads and appointments you’re booking.
You don’t want to overbook your business and have too many people reaching out for services. When that happens, you’ll have to turn people away, and it’ll cost your business money.
Google will help you keep track of your appointments, so you know how many leads book a job. If you find you have too many leads, you can turn off your Local Services ads and resume them when your schedule clears up again.
By keeping track of your leads, you’ll manage your clients better and make better use of your local ad. It will help you control your leads and your budget for advertising.
Start running Local Services ads for pest control today
Google Local Services ads will help you reach more leads interested in your pest control company. It’s a great advertising option to help you earn more local leads and grow your business.
At WebFX, we have a team of over 500 local marketing experts that will help you get started with your local advertising campaign. We’ll help you create an advertising campaign that enables you to obtain more local leads.
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