Home Services Marketing
Struggling to outrank competitors in the search results? In an industry as competitive as home services, maximizing the impact of your marketing can be all the difference when the time comes to enact your exit strategy.
Explore our home service marketing tips, tricks, and services compiled by our expert team based on our 48,000+ hours of expertise in the industry.
Home Services Marketing Resources From the Experts
$607M+
Revenue generated for home services companies
60X
Lower cost per lead than home services industry average
6.7M+
Leads driven for home services companies
380+
Qualified FXers in home services industry
8 Home Services Trends Shaping The Industry in 2025
View the ArticleHome Services Marketing Services to Help You Get More Jobs
If you’re looking to outsource your marketing for your home services company, look no further than WebFX. With expertise in any vertical- from HVAC, all the way to gutter services, our team can craft a custom and proven marketing strategy for your home services company. Explore more and connect with our team to get your custom strategy proposal today!
“[The industry has] a whole lot of unique needs and we’re able to work directly [your business] to make an impact on an end customer and a homeowner within [your] local community.”
Insights from 48,000+ hours of home services marketing experience
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Home Services Marketing Challenges
WebFX has 48,000+ hours of expertise helping home services companies drive results through digital marketing. These are the common challenges our home services clients face, and how digital marketing plays a role in helping these companies reach more local homeowners and businesses online.
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High Competition
Outrank Your Competitors
Home service businesses face intense competition for every call, both online and offline. While traditional marketing boosts awareness, online visibility is key.
Digital marketing strategies like SEO, PPC, Social Media, and Email Marketing, can help home services companies outperform competitors and capture more calls.
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High Advertising Costs
Lower Your Cost Per Lead (CPL)
Between high competition and seasonality, advertising for home services companies can easily become more money than your average job is worth.
It’s extremely important for home services companies to maximize their marketing investment across marketing channels and time of the year so that they can lower costs and increase ROI.
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Negative Reviews
Improve Your Online Reputation
Whether you lack reviews or have a bulk of negative reviews, there’s no denying that reviews are an important digital element for home services businesses. According to BrightLocal, almost 75% of consumers check one or more review sources before deciding to work with a local business.
Requesting and responding to reviews can help home service companies gain the trust of prospective customers, increase rankings, and drive more local business.
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Digital-First Customer Experience
Digitize Your Booking, to Billing and Communication
The COVID-19 pandemic accelerated the need for online scheduling, billing, and communication in home services. While adapting to digital expectations can be challenging for traditional businesses, investing in user-friendly online experiences helps attract today’s customers.
To maximize results in 2025, home services companies should leverage CRM systems, scheduling tools, online chat, and marketing technology to enhance the digital customer experience.
Outrank Your Competitors
Home service businesses face intense competition for every call, both online and offline. While traditional marketing boosts awareness, online visibility is key.
Digital marketing strategies like SEO, PPC, Social Media, and Email Marketing, can help home services companies outperform competitors and capture more calls.
Lower Your Cost Per Lead (CPL)
Between high competition and seasonality, advertising for home services companies can easily become more money than your average job is worth.
It’s extremely important for home services companies to maximize their marketing investment across marketing channels and time of the year so that they can lower costs and increase ROI.
Improve Your Online Reputation
Whether you lack reviews or have a bulk of negative reviews, there’s no denying that reviews are an important digital element for home services businesses. According to BrightLocal, almost 75% of consumers check one or more review sources before deciding to work with a local business.
Requesting and responding to reviews can help home service companies gain the trust of prospective customers, increase rankings, and drive more local business.
Digitize Your Booking, to Billing and Communication
The COVID-19 pandemic accelerated the need for online scheduling, billing, and communication in home services. While adapting to digital expectations can be challenging for traditional businesses, investing in user-friendly online experiences helps attract today’s customers.
To maximize results in 2025, home services companies should leverage CRM systems, scheduling tools, online chat, and marketing technology to enhance the digital customer experience.
Recommended Playbook for Home Services Companies
SEO/Local SEO
WebFX has helped hundreds of home service companies outrank competitors in local search results. We’ll put together a custom SEO strategy that gets you in front of local searchers and drive more phone calls.
Pricing starting at: $3,000/month
Paid Search
While any business could run PPC campaigns, only WebFX can offer a 25%+ ROI for home services business. Our expert team can help minimize the impact of seasonality while maximizing phone calls from paid search.
Pricing starting at: $650 /month
Email Marketing
Email can be a fantastic channel for selling more ongoing maintenance plans, or building customer loyalty and reviews that drive your business forward. WebFX can help you maximize your email strategy in 2025
Pricing starting at: $300 /month
WebFX helps companies like yours reach their business goals.
See Case Study“Working with WebFX has been transformative for our overall success.”