Digital Insurance Marketing Services

When you invest in digital marketing for your insurance agency, you want to hire a trusted partner that will not only grow your business but also match your strategy to your goals and brand. That’s why it’s essential to review every potential partner before signing with an insurance digital marketing agency.

So, why choose WebFX? Our clients work with us for a few reasons, including:

1. Experience: With more than 28 years of experience, our digital marketing agency knows Internet marketing. Our experience can help your business launch a successful strategy, as well as avoid the pitfalls of working with a company that has less experience with your industry.
2. Results: Like your agency, we measure our performance by the success and satisfaction of our clients. While we’ve helped our clients earn more than $6 billion in revenue, we see the real results of our work in the physical growth of our clients’ businesses, teams, and operations.
3. Team members: When you work with WebFX for insurance web marketing, you gain access to a team of more than 500+ marketers, web developers, copywriters, web designers, and more. Overnight, you get a dedicated marketing team for your agency.
4. Technology: In addition to our experience, we also feature advanced marketing automation software: MarketingCloudFX. This platform uses IBM Watson (and its artificial intelligence) to deliver actionable insights that supercharge your online marketing strategy and its results.
5. Client satisfaction: Our agency considers ourselves an extension of your team. We care about your business and its success, and it shows. Over 91% of our clients stick with us, making us their long-term partner for digital marketing.
6. Services: As a full-service online marketing agency, we provide our clients with all the services and skillsets they need to succeed at insurance web marketing. With WebFX, you don’t have to hire multiple agencies — you hire one and get everything you need in an instant.

Learn more about why our insurance marketing services are the choice by reading what our clients say!

Don’t throw yourself into a full-fledged marketing plan all at once, or start every single social media page on the same day. Take one step at a time to ensure you’re both prepared and aware of the time and resources you’ll need to commit to each component of a marketing method.

Start small: Choose one of these methods that you think you need the most, or that seems like the easiest for you to invest in. For example, you may know that your website isn’t ranking very well at all, so you may start with SEO. Or you may already be writing content for emails, so you might try to repurpose that into long-form content articles for your website, which is an easy switch to make. After you’ve done that component for a little while, you can consider adding another step or marketing method.

No matter what, just don’t be afraid to ask for help. There are plenty of knowledgeable, experienced, and dedicated marketing firms out there that are willing to lend you a hand with your online marketing—and WebFX is one of them.

Here are some tips you can use to improve your Internet marketing, reach more potential leads, and improve your online presence.

1. Use SEO

Search engine optimization, or SEO, is a great investment of time or funds for anyone who has a website. But it’s a smart investment especially for insurance providers because your potential clients are shopping around online. That means Internet marketing is important to success, and (depending on your competition) it could even be essential.

With over 1 billion websites on the web, Google and other search engines needed to come up with a good way to quickly decide how they would deliver the best search results to their users. Ultimately, the goal of a search engine is to deliver the best results possible so users have a good experience, trust the search engine to deliver good results, and return to search there again.

As a result, many marketing strategies for insurance providers revolve around providing a positive user experience. There are several things you can do to optimize your website for search engines:

Keyword research: This is the first step to crafting a strategy for SEO. Keywords are a very important part of SEO because Google and other search engines use them to figure out what your site it about, and if it’s appropriate to deliver it in search results based on the search query.

Title and meta tags: These are another great action item to optimize your website. Once you have decided which terms and phrases you’re going to target based on your keyword research, you’ll want to naturally and accurately use those terms in the title tags and meta descriptions of the appropriate pages on your website.

Content: The content on your website is very important. It should never be over looked or minimized. That’s not to say that you want to repeat yourself over and over again, or even that you want 3,000 words of fluff that doesn’t make sense. The point of content is to have both quality and quantity. Use your copy to educate your visitors, answer their questions, and provide them with enough information to establish yourself as a reliable source and expert in the industry. Insert the keywords you previously determined to target naturally within the copy so search engines can figure out what your page and site are about.

Internal linking: This is when you link one page on your site to another page on the site via a term or phrase within the content of the page. This strategy helps communicate to Google the pages that are important on your site.

Link building: Building links is another important part of SEO, but one that should be done carefully. Links are great… most of the time. If another site links to your website, it typically sends a good signal to search engines, and that’s because it means that other website trusts you enough to send their traffic to your site. Links aren’t good when they aren’t natural, however. It’s okay to contact a blogger and provide them with the address of your website if you notice that they mentioned you or your insurance company, but it’s not okay to buy links.

2. Run PPC ads

Pay-per-click advertising is another great way to market insurance online. PPC campaigns give you great control over who you market to, when you market, the message you send, and how much you want to spend. It’s never been easier to track the success of a marketing campaign than it is with PPC.

Remarketing campaigns, which are another component of PPC, allow you to remarket specifically to users who’ve already visited your website and meet a certain criteria. For example, you can have an advertising campaign that is shown only to people who have been to your website over the past 60 days, spent more than a total of 3 minutes on the site, and viewed the contact form… but didn’t actually submit the form.

As you might imagine, because you’re able to show ads or special offers to users you know are already interested in your company and services, the conversion rate for these campaigns is typically a bit higher.

3. Write long-form content

Long-form content is an in-depth piece of content about a topic that others are looking for more information on. The purpose of long-form content is to provide users with answers to their questions, a resource for people to share, and to continue to establish yourself as an expert in your industry that can be trusted, not just another insurance provider.

4. Get social

LinkedIn, Facebook, and Twitter are all great social channels for insurance companies. Social media is essentially digital networking and has very similar rules:

1. Be active and engage with others
2. Listen more than you talk
3. Give to receive
4. Be genuine and respectful