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SEO for Insurance Agents: Services & Guide

Whether your insurance company operates nationally, locally, or both, it’s a challenge to attract new clients due to the steep competition from other agencies. Search engine optimization (SEO) for insurance agents can help your company overcome competitors and earn more clients.

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hours of insurance marketing experience

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insurance marketing experts on staff

Get a dedicated account manager backed by experts in SEO, PPC, and more!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Insurance SEO services from WebFX

A successful SEO strategy relies on multiple factors, from your off-page SEO to your on-page SEO. That’s why our insurance SEO services include everything your insurance agency needs to maximize its presence in relevant search results.

Star on a speech bubble. Overview

Star on a speech bubble. Overview

If you’re looking to take advantage of insurance SEO, which can help your agency rank higher in search results on Google, it’s a smart decision. More than 70% of people research companies online, with the first page of search results earning 95% of clicks.

With those numbers, you want a top spot in search results.

It’ll help you earn not only more website traffic but also more leads and clients. If you’re looking for help with insurance SEO, our award-winning team of U.S.-based SEO specialists can help. Already, our clients’ have attracted more than 24 million leads with our SEO services — and that’s in just the past five years.

Keep reading to learn more about our insurance SEO services, as well as how to bring SEO for insurance companies into your organization. If you’d like to chat one-on-one about your business and its SEO needs, feel free to contact us online or call 888-601-5359!

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SEO with magnifying glass icon. What do our SEO services include?

SEO with magnifying glass icon. What do our SEO services include?

Our SEO services include:

  1. SEO audit
  2. Information architecture audit
  3. Keyword research and implementation
  4. Title tag and meta description optimization
  5. Google My Business optimization
  6. Local search optimization
  7. XML sitemap creation and registration
  8. HTML sitemap creation
  9. Content promotion
  10. Phone, lead, and revenue tracking
  11. Competitor SEO monitoring
  12. And more

Accounts icon with person icon and writing above it. Dedicated account manager

Accounts icon with person icon and writing above it. Dedicated account manager

As a part of our insurance agency SEO services, we also provide your business with a dedicated account manager. Plus, you get access to an entire marketing team that includes web designers, web developers, graphic designers, copywriters, and more.

With WebFX, you get everything you need to make SEO for your insurance company a success.

Settings icon. Our process for insurance SEO

Settings icon. Our process for insurance SEO

Our clients have generated more than $6 billion in revenue and more than 24 million leads in the past five years because of our SEO process: R.O.C.K.E.T. This process focuses on building a lasting relationship with our clients by understanding their industry and goals, as well as delivering real, tangible results.

Learn more about R.O.C.K.E.T. now:

  1. Research: Your dedicated account manager begins by working with you to learn about your industry, audience, and SEO goals. They also investigate your competitor’s SEO status and strategy. In addition, they’ll complete an SEO audit of your site!
  2. Optimize: This stage involves optimizing your website for valuable users and their searches, like someone searching for a life insurance company in their area. Optimizations can range from updating title tags to improving page usability, so it’s easier for people to contact your company.
  3. Content: With a 360-degree approach to content, your business can attract and close more leads. That’s why your dedicated account manager brainstorms a content strategy that includes informational and sales content, which our in-house copywriting team can produce for you.
  4. Keywords: Through in-depth keyword research, your dedicated account manager discovers high-value, low-competition keywords for your agency to target. These types of keywords are not only easier to rank for but also help you reach qualified leads.
  5. Earned media and links: Our insurance agency SEO services also include off-page SEO, which means our team will work to attract valuable, natural links to your site. These links will improve your website’s authority, which can help you rank higher than competitors in search results.
  6. Testing: Through continuous testing, your company can increase its return on investment (ROI) from SEO. That’s why our insurance SEO services include testing your calls-to-action (CTAs), conversion path, and more. With these tests, you can earn more leads and close more sales.

If you’re curious to learn more about how SEO for insurance agents works at WebFX, feel free to contact us online or call us at 888-601-5359!

Read WebFX reviews on G2

Custom SEO plans for insurance agents

Learn how our award-winning team of insurance SEO specialists create custom solutions for your business.

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Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create an SEO plan that works towards your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within search, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Double down on content production? Launch a new product line? We’ll create a plan that aligns perfectly.


  • AI-powered strategy recommendations
  • Competitor site, strategy, & lead gen monitoring
  • Data-backed optimization ideas
  • Engaging copy written by industry experts
  • Expertise of a 500+ digital strategy team
  • Full-funnel ROI tracking
  • Marketing and sales data unification
  • MarketingCloudFX access
  • On-page, off-page, and technical SEO
  • Phone, lead, and revenue tracking

Earn a 20% greater ROI with
insurance marketing experts

Get more than a marketing expert, get a marketing expert in insurance. With WebFX, you’ll receive a dedicated team in insurance marketing, helping your company increase its marketing ROI by 20% or more.

  1. Auto Insurance
  2. Home Insurance
  3. Life Insurance
  4. Health Insurance
  5. Business Insurance

Explore our insurance case studies

Read our case studies for a more in-depth look at our results.

Merrimack Valley Psychological


Revenue in 6 months



Decrease in cost per lead

Healthcare Administrative Partners


Increase in email subscribers



Get a free proposal

Solving key challenges for insurance companies

Our website isn’t driving enough traffic

Drive more qualified traffic to your website with digital marketing strategies designed to boost your online visibility and brand awareness.

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We’re not attracting new clients

Keep a steady stream of clients coming through your doors with personalized marketing plans from WebFX designed to attract high-value leads to your business.

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We’re struggling to sell the new services we offer

Having trouble getting prospects to invest in your new insurance services? Get your services in front of the people who are actively searching for them with WebFX.

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We aren’t retaining clients

It costs more money to attract new clients than it does to retain them. Enjoy massive cost savings and more revenue with marketing plans designed to foster client loyalty and long-term relationships.

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Hear from our clients

Drive more leads

“Our leads have increased astronomically. We are very adamant about not changing our contact at WebFX; we feel that they truly understand our business and how to work with us. I think WebFX is unique because it is so scalable. It can work with smaller companies and larger companies alike.”

Increased qualified leads

Drive more leads

They take the time to understand each company’s unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

60%increase in quote requests