SEO for Insurance: How To Attract Prospects In Your Industry
Whether your insurance company operates nationally, locally, or both, it’s a challenge to attract new clients due to steep competition from other agencies. Search engine optimization (SEO) for insurance agents and companies can help you overcome competitors and earn more clients.
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insights from 6,600+ hours of insurance marketing experience
More than 70% of people research companies online, with the first page of search results earning 95% of clicks. With those numbers, you want a top spot in search results.
Investing in insurance SEO can help your agency rank higher in search results on Google, meaning you get more people on board with your insurance offerings.
This page will break down seven ways to improve SEO for insurance agencies, including:
- Evaluate your SEO standings
- Choose the right keywords
- Create helpful content
- Improve technical features
- Leverage off-page resources
- Launch Google Business Profile
- Track your results
Read on to learn more!
P.S. If you’re looking for help with insurance SEO, our award-winning team of U.S.-based SEO specialists can help. Already, our clients’ have attracted more than 24,859,684 leads with our SEO services — and that’s in just the past five years.
7 ways to improve SEO for insurance agencies
Here are seven different things you can do to improve SEO for your insurance company website.
1. Evaluate your SEO standings
You need to know all there is about your industry, audience, and SEO goals. An SEO audit of your site will help you see your current rankings to establish your goals.
Some different factors to account for include:
- Your current ranking in Google results for relevant keywords
- How many backlinks your site has
- How many pages your site has
- How much traffic and conversions your site earns
Finally, look into your competitor’s SEO status and strategy. If you notice any gaps in information that you can fill or common trends, be sure to implement them into your approach!
Looking for an all-in-one SEO audit tool? You’ve found it
SEO checker provides data on key metrics to give you:
- Complete SEO score
- Site Speed Analysis
- Content Grade
- and more.
2. Choose the right keywords
Keyword research is essential for finding terms you can rank for.
Through in-depth keyword research, you can find high-value, low-competition keywords for your agency to target. These types of keywords are easier to rank for, and they help you reach qualified leads.
For example, if you offer pet insurance, one term you could rank for would be “affordable pet insurance in [state]”. You could enter that term into a keyword research tool like, KeywordsFX, and get a list of keywords that you should target along with that one to rank higher.
3. Create helpful content
When prospects get ready to shop for insurance, they conduct research online to find the best companies out there. Your content is key to showing prospects that you’re a knowledgeable, helpful company.
The content on your website should help Google and users alike learn more about your business. The better your content, the higher it will rank, and the more people will see it and move into the sales funnel.
Some ideas for insurance-specific content include:
- Business or policy updates that affect all clients
- “About” pages that break down your offerings
- News and industry updates
- Blog posts related to the types of coverage you cover
- And more!
4. Improve technical features
SEO is all about making your website as helpful and relevant for users as possible. Even if you have great content and all the right information, a technically-challenged website won’t rank well.
Some technical changes you can make include:
- Making your website mobile-friendly
- Adding HTTPS security to build trust
- Optimizing for fast page speed and load times
5. Leverage off-page resources
One way to build your authority with Google is by earning backlinks from other sites. This type of off-page SEO shows Google that other people endorse your site by linking to it.
You should work to attract valuable, natural links to your site. These links will improve your website’s authority, which can help you rank higher than competitors in search results.
6. Launch Google Business Profile
Google Business Profile is a tool for businesses to create a profile that appears across Google services.
For example, if you look for insurance agents in Philadelphia, these results pop up:
These profiles show users actual businesses in their area that they can contact for services. You can give them up-to-date information on your business and appear right in the results without them having to click on your website link.
7. Track your results
Tracking and testing your SEO changes can make all the difference in your approach. Through continuous testing, your company can increase its return on investment (ROI) from SEO. Some examples of this include:
- Testing your calls-to-action (CTAs)
- Optimizing your conversion path
- Comparing page designs
- And more!
With these tests, you can earn more leads and close more sales.
You can also use tools like Google Analytics to track key metrics and see how your website is performing after your changes go live.
Bonus: Trust insurance SEO services from WebFX
A successful SEO strategy relies on multiple factors, from your off-page SEO to your on-page SEO. That’s why our insurance SEO services include everything your insurance agency needs to maximize its presence in relevant search results.
Our SEO services include:
- SEO audit
- Information architecture audit
- Keyword research and implementation
- Title tag and meta description optimization
- Google My Business optimization
- Local search optimization
- XML sitemap creation and registration
- HTML sitemap creation
- Content promotion
- Phone, lead, and revenue tracking
- Competitor SEO monitoring
- And more!
As a part of our insurance agency SEO services, we also provide your business with a dedicated account manager. Plus, you get access to an entire marketing team that includes web designers, web developers, graphic designers, copywriters, and more.
Transform your insurance agency SEO with WebFX
With WebFX, you get everything you need to make SEO for your insurance company a success.
If you’re curious to learn more about how SEO for insurance agents works at WebFX, feel free to contact us online or call us at 888-601-5359!
We Drive Results for Insurance Companies
- Dedicated account manager backed by 500+ digital experts
- Renowned for our communication and transparency
Solving key challenges for insurance companies
Our website isn’t driving enough traffic
Drive more qualified traffic to your website with digital marketing strategies designed to boost your online visibility and brand awareness.
We’re not attracting new clients
Keep a steady stream of clients coming through your doors with personalized marketing plans from WebFX designed to attract high-value leads to your business.
We’re struggling to sell the new services we offer
Having trouble getting prospects to invest in your new insurance services? Get your services in front of the people who are actively searching for them with WebFX.
We aren’t retaining clients
It costs more money to attract new clients than it does to retain them. Enjoy massive cost savings and more revenue with marketing plans designed to foster client loyalty and long-term relationships.
