When you create your digital marketing plan, you want to focus on methods that will help you earn new leads and drive conversions for your business. Pay-per-click (PPC) advertising plans from WebFX can help.
On this page, we’ll discuss the five benefits of PPC for your tourism business. If you need help creating a custom PPC campaign, call us today at 888-601-5359 to speak with a strategist.
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1. Drives immediate results
One of the biggest benefits of PPC is that you see immediate results. When you invest money in a digital marketing method, you want to know that the investment is worth it. PPC enables you to monitor key metrics to ensure your campaign is driving results.
Methods like search engine optimization (SEO) take time to show results. With PPC, you can see results the minute you launch your campaign. PPC is a great strategy to use while you establish organic rankings with SEO.
You can also monitor numerous analytics for your campaign. Using Google AdWords, you can easily track metrics like impressions, clicks, and conversions.
Since PPC is so easy to track, you can continually evaluate your campaigns and make necessary changes to drive the best possible results.
2. You control your budget
With PPC, you only pay when people click your ads. You don’t pay for impressions. This is a feature that benefits your tourism business greatly because you won’t waste money trying to reach people who aren’t interest in your services.
When you create PPC campaigns, you set a maximum bid. This is the amount you are willing to pay each time someone clicks on your ads. This amount is flexible and can be changed at any time.
PPC allows you to invest in reaching leads who are most interested in your business. In fact, 65% of all high-intent searches result in clicking on an ad. This means that people who are the most interested in your tourism business are most likely to click on your ads.
PPC is a very budget-friendly option for your business. It gives you the flexibility to set the amount that works best for you.
Whether it’s $100 or $1,000, you set the amount that works best for your budget. It is important, however, that you invest enough to drive results. A $1,000 budget will produce far better results than a $100 budget.
Once you set your maximum budget, you know the amount you will spend on your PPC campaign. You will never exceed your maximum budget. There are no additional or unforeseen costs with PPC.
When you can control the budget, you can create a PPC campaign that fits your budget.
3. You control your campaign
PPC gives you complete control over your ad campaigns. You decide various aspects of your campaign to help you create a campaign that works best for your audience.
When you create your PPC campaign, you have control over your ad’s appearance. There are numerous Google Ads ad extensions you can use to help your ads appeal more to your audience. This will help you create an ad that catches your audience’s attention.
You also have control over how long your campaign runs. You can run it for days, weeks, months, or until your budget runs out. This is very beneficial if you are having a limited time sale because it allows you to run a campaign for a certain period.
PPC also allows you to choose when your ad appears in the search results. This allows you to optimize your ad to reach your target audience when they are most likely to be online. It’s a great way to drive a successful campaign for your tourism business.
4. You drive valuable leads
PPC helps your tourism business drive in credible leads — people who are most likely to convert.
In fact, PPC visitors are 50% more likely to purchase than organic visitors. These leads are closer to making a purchase and want to find the right business to suit their needs.
With PPC, you select the keywords and phrases you want to trigger your ads. It is crucial that you choose the right keywords for your campaign so you can drive in more credible leads.
To see the best results with your campaign, you’ll need to conduct keyword research. As you conduct keyword research, you’ll want to focus on long-tail keywords. These are keywords that contain three or more words.
Long-tail keywords are better for your PPC ad because they drive in more valuable leads. These keywords are specific, so you know that only the most interested leads will type in those keywords. If someone searches “tourist attractions in Harrisburg, PA,” it’s clear what type of business they are looking to find. On the other hand, if someone searches “tourism,” the search intent is not as clear.
By investing in PPC, you invest in obtaining more valuable leads for your tourism business. It also provides your business with a great return on investment (ROI). Since you only pay when people click on your ad, you have the potential to make a great profit for your tourism business.
5. You build brand awareness
When you create a PPC ad, there will be dozens of people that see your ad but don’t click on it. It doesn’t mean they aren’t interested. They may not be at the purchasing stage in the buying process.
This doesn’t mean you’ve missed out on a valuable lead. Even if leads don’t click on your ad, they are still exposed to your brand. They see your PPC ad and absorb the information from it.
If leads click on your ad and don’t convert, you’re still helping them become familiar with your brand. They will get to know your brand and see what you have to offer.
These leads may not convert right away, but they will remember your brand. When it comes time to convert, they will choose your tourism business over the competition. You made yourself familiar to them and people tend to pick brands they are familiar with and trust.
PPC ads are crucial because they help your audience understand your brand. You may not earn immediate conversions, but this exposure will benefit your business in the long run. Leads will remember your brand and choose your tourism business first.
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WebFX will help you create your ideal PPC campaign
PPC attracts leads that are interested in your tourism business. You will obtain more qualified leads that are ready to convert. At WebFX, we know how to maximize PPC campaigns to drive the best results.
We’re a full-service digital marketing company that specializes in customized PPC campaigns. We have a team of 150+ experts that will bring their knowledge and experience to your campaign. Our award-winning team of PPC experts are AdWords Certified and know how to drive a successful campaign.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on driving clients’ success first.
Our clients love the work we do, too. In fact, we have over 420 client testimonials from a variety of industries. Check them out to see what its like to partner with a top PPC company like WebFX!
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PPC is a great way for your tourism business to obtain valuable leads and earn conversions. If you’re ready to start reaping these benefits, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!