Internet marketing is crucial to growing your business both online and at your storefront. The internet has over 3 billion users — so if you’re looking for the best way to reach an extremely expansive audience, it’s the place to be.
Not only can you advertise your Atlanta business to over 3 billion users, but you can also target people who are most interested in your products and services.
All of this sounds great, right? If you’re interested in an Internet marketing company that can provide results for your Atlanta company, WebFX can help.
On this page we’ll talk about some of the strategies we utilize, and how they can help your Atlanta business soar.
If you’d like to speak with a specialist before reading on, you can always reach us at 888-601-5359.
Want to market your Atlanta business online?Contact WebFX
Internet marketing is a wide variety of techniques that help your target audience find you online. It includes strategies like:
And that’s just the start! All of these strategies work hand-in-hand to help you create the best online presence for your business. But don’t worry, you don’t have to use them all to be successful online!
Any strategy will up your marketing game, but some strategies work particularly well together. For example, SEO and PPC are like peanut butter and jelly, and SEO and web design are almost crucial to each other’s success.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
One of the most popular ways to market your Atlanta business online is with SEO. This strategy helps your website rise to the top of search engine results pages, which is super important, since the first result claims more than 30% of clicks.
If you rank below the third position, you won’t have much of a chance getting people to your website since the third position alone only receives 12% of clicks.
PPC is a great, cost-effective way to attract your target audience to your website. Where SEO can take a little bit of time to start seeing results, PPC results are almost instantaneous.
It’s cost effective because you choose the keywords you want to rank for, and select a bid based on how competitive the keyword is, how hard it is to rank for, and your specific budget.
Not to mention, you’ll only pay for the ad when it’s clicked, not simply for ad space. This makes PPC one of the most cost-effective strategies out there.
Email marketing is a great way to keep up with current customers and entice potential customers.
When you use email to communicate, you meet your target audience where they’re already looking — in their inbox. If they’ve opted into your email system, it means they want to hear from you, and it’s your perfect opportunity to make them a customer.
You can provide coupons for your products and services, send information about new products, introduce your employees, and more.
You can also use email personalization to send emails that resonate with specific shoppers to get the most out of your campaign.
Not to mention, email marketing has an extremely high ROI, 4400% to be exact.
Social media uses the power of social platforms to advertise your business to your target audience.
With billions of people using social media every day, it’s the perfect place to talk about your products and services in order to gain customers.
WebFX offers social media marketing management and advertising packages for social platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Depending on what platforms you choose, you’ll be able to provide text updates, videos, images, links, and more with your followers.
You can also place ads on social platforms which takes your campaign to the next level.
Without content marketing, you will have a hard time producing a well-rounded SEO campaign. Since SEO is based on Google ranking your content, you have to create that content so that Google has something to rank.
Starting a blog is a great way to produce consistent, fresh content for Google, and it also makes great shareable material for social media and email newsletters.
Though infographics aren’t a specific Internet marketing strategy, they sure help.
Infographics are great material for your website and they can even help with SEO, email marketing, social media marketing, and web design.
For example, your page may rank higher because there’s an infographic on your page that keeps users on the page for longer, and provides a great user experience.
You’ll also find that infographics are easily shareable, and are great content for emails and social media platforms.
Not to mention, they’re a great way to add to the design of your website.
Web design allows your website to have a real presence online, and acts as a virtual storefront for customers. Without a great web design, you won’t be able to keep users on your site, which means your site likely won’t rank well.
See how everything’s connected?
A great web design consists of a great navigation bar, informative content, a branded color scheme, and a design that fits your brand.
Reputation management is a form of Internet marketing that allows you to bounce back from negative reviews that you may have accrued.
Don’t worry — all companies get bad reviews sometimes, but the important part is ensuring that they are pushed to the bottom of search results so that new users don’t even see them.
We can help you repair your Atlanta company’s reputation with our services.
We offer all of the strategies above, and we guarantee that you’ll see results.
If you’re ready to start a custom Internet marketing campaign, you can contact us online, or call us at 888-601-5359.
We can’t wait to hear from you!
WebFX has partnered with numerous local business in Georgia to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More