This strategy is known to help you drive more traffic to your website, which is extremely important if you’re looking to increase brand awareness and sales.
SEO helps to improve your website’s ranking in search engine results pages so that it receives more clicks. The closer your website is to the number one result, the better.
As a matter of fact, if you’re past the fifth position on a ranking page, there’s a slim chance that you’ll get any site visitors.
That’s because the first position in search results has a click through rate of 32%, while the fifth position result has a CTR of just 6%.
This shows the importance of ranking highly in search results to enable more traffic to flow to your website.