On this page, we’ll look at the 10 best SEO tips you can use to get the highest possible ROI for your campaign.
If you find yourself struggling to implement these improvements, call us today at 888-601-5359 to speak with a strategist about how WebFX can help.
Don't forget, whether you're a local that needs SEO serivces, or if you need SEO services in Washington, D.C., WebFX can help. If you're experiencing issues with your current SEO campaign, we're here for you, too!
1. Pick the right keywords
SEO operates on keywords. These keywords help to determine when your site will appear when people conduct searches on search engines like Google. You want to choose the right keywords, so you appear in the right search results.
As you conduct keyword research, you’ll want to focus on long tail keywords. These are keywords that contain three or more words. An example of a long tail keyword is “electricians in Harrisburg, PA.”
Long tail keywords are a better option for your business than short tail keywords, which only contain one or two words. This would be something like “electricians.” Short tail keywords are very generic and don’t specifically tell you what a user is seeking.
With a keyword like “electricians,” users could be looking for a definition of the work, looking at careers as an electrician, or looking for a local electrician. This keyword is too vague to really draw in qualified traffic for your site.
Therefore, long tail keywords are better for your campaign. Long tail keywords are specific keywords that your audience is using to find a business like yours. They use long tail phrases, so they can generate a list of websites that fit their query best.
If someone is searching for “electricians in Harrisburg, PA,” you know they want to find a local electrician. They aren’t looking for careers or looking for electricians from another state. These types of long tail keywords drive in traffic that is credible and searching for a business like yours.
By choosing the right keywords, you will see better results with your campaign.
2. Integrate keywords on to your pages
Once you have your keywords selected, you’ll want to integrate them into your site. When Google crawls through your site, they look for keywords to understand the context of your page. By integrating your long tail keywords into your site, your page will rank better for those results.
Keyword integration helps your audience, too. They will understand the context of your page better and determine whether it fits what they are seeking.
You can integrate keywords into numerous places. These places include the headings, titles, meta descriptions, and body text of your pages. When you integrate your keywords into these places, you will help your page rank better for those keywords.
As you integrate keywords, you need to be careful that you don’t overdo it. This can lead to keyword stuffing, which negatively impacts your ranking. Don’t force yourself to use the keyword on the page, but rather, use it where it flows when you are writing up your pages.
When you integrate keywords on your site, you will see your page rank better for those keywords.
3. Earn backlinks
If you want to help your site improve its SEO ranking, you need to earn backlinks. Backlinks are a crucial part of SEO. These are links that your business obtains from other credible sites.
When you post valuable information on your site, credible sites may link to that content on their own site. This guides their visitors to your page.
Backlinks are vital to your SEO plan because they boost the trust and authority of your website. If Google sees that a credible site is linking to your site, they trust that your site is valuable and credible. They will boost your website’s ranking, so you can reach more leads.
One of the best ways to earn backlinks is through content creation. We’ll discuss the importance of content creation to your SEO ranking, but regarding backlinks, it’s a great way to get authority sites to link to your page. You can ask them to check out your content and if they like it, they may use it on their own page.
It’s a great way to build a relationship with an authority company. You can continually share your content with them and they can choose to link to it on their site. It will help boost your website’s SEO ranking, which will generate more valuable traffic to your site.
To help improve your website’s SEO ranking, you need to earn backlinks.
4. Analyze the competition
When you want to rank for a keyword, you need to look at your competition. You won’t be the only business that is trying to rank for your long tail keyword. You to see who is ranking for your keyword.
The easiest way to do this is by conducting your own Google search. Conduct a search with your long tail keyword and see who appears at the top of the results. Then take the time to check out their page.
When you look at their page, you can see what they are doing and what they aren’t doing. It’s an opportunity for you to evaluate your competition and figure out how you can get a leg up on them. You can create a better page that will drive more leads to your site.
By analyzing the competition, you will help your business succeed in creating a better page.
5. Create content
Content creation is one of the best things you can do to improve your SEO ranking. When you think of content creation, you may think about writing blog posts. The truth is there are more options than blog posts when it comes to content.
There are numerous types of content you can create to improve your site’s ranking. Content includes blogs, videos, infographics, eBooks, and other downloadable content. The point of content is to provide your audience with helpful information they need.
Your audience is constantly seeking out information and answers to their questions. They want to find sites that provide them with content that fulfills their need. This is an opportunity for you to create content with information your audience needs.
Content is a great way to drive in traffic to your site. You can write numerous types of content, including how-to posts, tips, advice, or informational content. It is important that you understand what your target audience likes, so you can produce the type of content that is suitable for them.
You’ll want to make content that is industry-specific, so you drive in leads that are interested in your type of business. Content drives in credible leads because you focus on creating content based on industry topics.
If you aren’t sure what kind of content to write, you can start by conducting research. See what kinds of questions your audience is asking and write a blog or create a video to answer those questions. It will help you start to bring traffic to your site through your content.
Content creation is a great way to drive in credible leads. As stated previously, it helps you earn backlinks, which drives in more traffic for your business. Content brings users to your site and gets them to check out your helpful information.
Our digital marketing campaigns impact the metrics that matter most!
Over the past 5 years, we’ve generated:
in client revenue
6.3 Million +
leads for our clients
client phone calls
When you create content, you keep people on your site. Google will see that people are spending more time on your site, so they will think you have valuable information for your audience. They will rank your site higher, so more leads can check out your content.
Once they check out your information, they’ll take the time to check out your business. This doesn’t mean they will make a purchase immediately, but they will become familiar with your brand and your business. When it comes time to make a purchase, they will remember your helpful information and choose your business over the competition.
Content is one of the best ways to drive in credible traffic for your business. If you want to improve your business’ SEO ranking, you need to invest in creating quality content for your audience.
6. Use video on your site
We mentioned video as one of the types of content you can create to draw leads to your site. This type of content is so valuable to your SEO plan that we wanted to talk about it separately.
As platforms like YouTube steadily rise in popularity, videos are becoming a crucial part of marketing. In fact, 63% of all Internet users regularly watch YouTube. With the popularity increasing, it is crucial that you use videos on your site.
Videos keep your audience engaged. It easier to get your audience invested and interested in a video than a block of text. It’s a great way to get your audience to interact with your site.
These videos also boost your SEO ranking. In fact, you are 53 times more likely to end up on the first page of Google results by incorporating a video on your page. Videos have a big impact on improving your site’s SEO ranking because they engage your audience and keep them on your page.
If you want to improve your site’s SEO ranking, you need to invest in making videos for your site.
7. Update your content
To successfully use content marketing, you will need to post often. You will accumulate many different blogs, videos, and other pieces of content. It is important that you keep this content current and updated.
As time goes on, things change in your industry. Things can develop and change in twenty years later or one year later. The important part is that you update your information to reflect the most current information.
When you update your content, you have an opportunity to republish it with the new information. It’s a great way to drive organic traffic to your page and earn new leads. With the boost in traffic, you’ll improve your SEO ranking.
You’ll also keep leads engaged on your site because you have the most current information. Many leads will come across pages that you wrote years ago. If the information on it is accurate for the time, you will keep your leads engaged on your page.
When you update and republish your content, you increase your organic traffic and keep them engaged on your page.
8. Link internally
Linking is an important part of SEO. You want to earn backlinks, but you also want to link internally to your own pages. When you link to pages on your own site, you keep leads on your page longer.
You can link to different pages through your content or on your important site pages. It is an opportunity for you to link to service pages, pricing pages, and other important pages that will help your audience consider converting.
Internal linking also helps Google discover new pages on your site. This is a great way to help Google find more of your relevant pages.
When you link internally, you keep leadings engaging with your page longer, which boosts your SEO ranking.
9. Fix broken links
As you grow and change your site, you will create new pages and move things around. When you move your pages, you may forget that other pages on your site link to that page. If people visit that page, they may click on the link and get an error message because the page is gone.
This can terminate a visitor’s session. If they come across a broken link, they may leave your site and try to find another one. You will drive leads away and make their visit time shorter, which doesn’t help your SEO ranking.
To avoid this, you need to update and fix broken links. You will need to review old content and check that the links are intact. You can do this occasionally, to ensure that you are providing users with a great experience on your site.
When you fix broken links, you keep leads on your site longer. This will improve your site’s SEO ranking.
10. Ensure your page is running fast
Users hate waiting for slow loading pages. If your site takes too long to load, they will leave your page and choose a competitors site. This will increase your bounce rate.
If you have a high bounce rate, it won’t help you improve your SEO ranking. You need to ensure that your page loads quickly, so you can keep leads from bouncing back to the search results.
You have two options to analyze your page’s speed. You can use Google PageSpeed Insights to check out your site and see how it performs. If you use PageSpeed Insights, you will need to take their suggestions and implement them yourself.
The second option is to use page speed services from a digital marketing company. This enables you to reap the benefits of improving your page’s speed while being able to take care of your business.
To provide a better user experience and keep leads engaged, you need to improve your site’s speed.
WebFX can help you improve your SEO ranking
SEO is a great opportunity for your business to drive traffic and leads to your site. There are numerous steps you can take to improve your SEO ranking and your campaign overall. When you have a successful SEO plan, you can drive in far more credible leads for your business.
At WebFX, we know how to create SEO plans that drive better traffic. We’re a full-service digital marketing company with experience creating customized SEO plans.
We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team knows how to optimize your site to drive in more traffic. We have years of experience creating customized SEO plans that help your business grow.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 6.3 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. We have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!
Get started today
If you’re ready to start earning more valuable traffic and leads through your customized SEO plan, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow with search engine optimization advertising!