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11 Best Marketing Automation Tools to Improve Productivity

If you aren’t using marketing automation tools to help make your marketing more efficient, you’re missing a prime opportunity for your business. Marketing automation enables you to increase your marketing efficiency to focus your attention on more pressing tasks.

But with so many marketing automation platforms on the market, how do you find the right one for your business? That’s why we’ve created this list of marketing automation software that includes:

  1. Omnisend
  2. MarketingCloudFX
  3. Marketo
  4. Nutshell
  5. ActiveCampaign
  6. Eloqua
  7. Buffer
  8. Hootsuite
  9. Pardot
  11. Leadfeeder

Keep reading to learn more about the best marketing automation systems and find out how they can help you build and manage revenue-driving automated marketing campaigns!

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What are marketing automation tools?

In simple terms, marketing automation tools and software provide your potential customers with content that will help them convert. It helps marketers better understand and nurture their leads, too, which benefits both businesses and consumers.

How do we know they work? Users of the best marketing automation systems have seen a 34% increase in revenue from sales and 53% higher conversion rates. In short: it saves you time, connects you with site visitors, helps you make the most of your leads, and offers an impressive return on investment (ROI).

That’s why the best thing a small business can do to overcome the challenge of limited time and resources is to find marketing automation platforms that automates several components of marketing at once, so your staff spends less time manually completing these tasks.

Whether you’re automating your email marketing campaigns, content personalization, or lead attribution, marketing automation software can help your business maximize its time, productivity, and digital marketing ROI.

Bonus Read: Guide to AI Marketing Automation

How to choose the best marketing automation system

Check out these top tips to help you choose the best option when researching the best marketing automation platforms:

1. Determine your budget

Before you start scoping out the plethora of marketing automation platforms that are available, you’ll first need to determine your budget.

Think about how much you can set aside for your platform and then look for tools that fit within your budget.

2. Consider your needs

To find the best platform for your company, you’ll need to find a tool that suits your needs. So think about what you need from your automation platform.

Do you need a sytem that can handle lots of data for an enterprise? Does your team need a system that helps them automate your lead scoring?

Whatever your needs, make a note of them and search for a system that checks all the boxes.

3. Try out the platform

Before you decide on which platform you want to invest in, it’s always a good idea to test the platform out for yourself first. Taking advantage of any free trials or demos can help you see the platform in action and use it yourself to make sure it suits your needs.

You can also let your team try out the platform too to get their feedback on whether it would make a great fit. Once you’ve tested out the platform and feel confident that it’s the one for you, you can start using to improve your productivity and revenue!

11 best marketing automation tools to make your marketing more efficient

Ready to find the right tools for marketing automation for your business? Let’s dive into this list!

  1. Omnisend
  2. MarketingCloudFX
  3. Marketo
  4. Nutshell
  5. ActiveCampaign
  6. Eloqua
  7. Buffer
  8. Hootsuite
  9. Pardot
  11. Leadfeeder

1. Omnisend

Omnisend homepage

Used for: Email marketing and SMS

Cost: $16+ per month (Free plan available)

First on our list of marketing automation tools is Omnisend. This marketing automation software is an excellent option for automating your messaging system.

With this tool, you get great features like:

  • Email templates
  • Dynamic discount codes
  • Drag and drop editor
  • Pre-built ecommerce workflows
  • Message engagement
  • And more

Omnisend is an excellent marketing automation tool to help you make your email marketing more efficient.

2. MarketingCloudFX

digital channels icons

Used for: Email marketing, lead tracking, call tracking, and more

Cost: $875+ per month

Next on this list of marketing automation tools for 2024 is MarketingCloudFX. MarketingCloudFX is an all-in-one marketing platform that enables you to manage your marketing data and automate your marketing processes.

Here’s what you get with MarketingCloudFX:

This all-in-one software is an excellent option if you’re looking for one tool to help you manage and automate multiple aspects of your marketing.

3. Marketo

Marketo marketing automation software

Used for: Customer data management, personalization, performance tracking

Pricing: Contact for quote

Next on our list of best marketing automation software is Marketo. Marketo is an all-in-one marketing automation tool that enables you to manage multiple aspects of your marketing. From customer data management to tracking your marketing strategies, Marketo does all the same tasks you’d find in other automation tools.

Here’s what you get with Marketo:

  • Content personalization
  • Cross-channel engagement
  • Tracking of marketing strategies
  • Marketing impact analytics
  • And more

This tool is an excellent option if you want a tool that helps you take customer insights and put them into action.

Read Marketing Automation Guide

4. Nutshell

Nutshell marketing automation software

Used for: Customer data management, personalization

Cost: custom -$16+ per month

If you’re looking for customer relationship management (CRM) software that helps you manage your customer data, Nutshell is the solution you need. This CRM and marketing automation platform enables you to gather, track, and manage customer data in one place.

Here’s what you get with this marketing automation platform:

This CRM platform is a robust lead generation tool, and it’s excellent for collecting and managing your customer data with ease.

Plus, Nutshell integrates with MarketingCloudFX! That means you get an all-in-one marketing hub to help you manage data and use it to improve your campaign performance!

5. ActiveCampaign

Active campaign marketing automation website

Used for: email marketing, customer data management

Cost: $9+ per month

Next on our list of marketing automation tools for 2024 is ActiveCampaign. ActiveCampaign. This marketing automation software provides you with everything you need to manage your email marketing campaigns and automation.

Here’s what you get with ActiveCampaign:

  • Unlimited email sending
  • Drag-and-drop email builder
  • Subscription forms
  • Campaign automation and reporting
  • And more

If you need email marketing software that helps you automate your campaigns, ActiveCampaign is a great option.

6. Eloqua

Eloqua marketing automation

Used for: Lead management, cross-channel marketing

Cost: Contact for quote

If you’re looking for tools for marketing automation, look at Eloqua from Oracle. Eloqua is a lead management platform that enables you to manage your data more efficiently to maximize sales for your business.

Here’s what you get with Eloqua:

  • Personalization of marketing
  • Dynamic campaign creation
  • Fast campaign deployment
  • SMS message management
  • Send time optimization
  • And more

Eloqua is an excellent solution if you want to use your data to help you make smarter marketing decisions.

7. Buffer

Buffer homepage

Used for: Social media management

Cost: $5+ per month (Free plan available)

Next on our list of the best marketing automation software is Buffer. Buffer is a social media management platform that enables you to schedule your content and advance and monitor performance easily.

Buffer provides you with great features like:

  • Planning and publishing of your social media content
  • Measuring social content performance
  • Team collaboration of social campaigns
  • Respond to social media comments
  • Track engagement
  • And more

If you’re looking for marketing automation tools that help you manage your social media better, Buffer is one of the best on the market.

8. Hootsuite

Hootsuite homepage

Used for: Social media management

Cost: $49+ per month (Custom solutions available)

Hootsuite is one of the best marketing automation tools for 2024 Hootsuite is another social media management platform that enables you to manage social media posting for your business.

This marketing automation tool offers dozens of great features, including:

  • Post scheduling
  • A dashboard for easy posting
  • Conversation tracking
  • Easy response features
  • And more

This social media management tool is an excellent option to post and track your social media content easily.

Bonus tip: Stuck debating between Hootsuite and Buffer? Check out this article on Buffer vs. Hootsuite to determine which marketing automation software is right for your social strategy!

9. Pardot

Pardot marketing automation software

Used for: Sales pipeline management, personalized content, lead tracking

Cost: Contact for quote

Pardot is one of the best marketing automation platforms for helping companies manage their sales pipeline. This tool provides automation features that help you market to leads at the right time.

With Pardot, you receive great features like:

  • Automatic email sending based on user behavior
  • Real-time alerts
  • Personalized messaging
  • Dynamic content
  • Lead activity tracking
  • And more

Pardot is a great marketing automation tool for teams that want to enhance their sales experience and drive more people to convert.

10. homepage

Used for: Emails, notification systems, SMS messaging

Cost: $150+ per month

On this list of the best marketing automation software, check out is an automated messaging platform that makes it easy for you to send messages to prospects at the most effective times.

Here’s what you get if you use as one of your marketing automation tools: is an excellent option for streamlining your email and SMS campaigns to drive more customers to convert. It also makes one of the best text marketing platforms on the market.

11. Leadfeeder

Leadfeeder homepage

Used for: Lead generation

Cost: $79 per month (Free plan available)

If you’re a business-to-business (B2B) company looking for lead management help, then Leadfeeder is the marketing automation software you need.

With Leadfeeder, you receive numerous great features, including:

  • Lead identification
  • Lead qualification
  • Lead contact identification
  • Lead reporting
  • And more

If you’re looking for one of the best marketing automation software options for lead generation, Leadfeeder is a great option!

4 quick benefits of marketing automation tools

Debating whether your SMB needs marketing automation software? With platforms like MarketingCloudFX, your business can reap several noticeable benefits, including:

  1. Decreased time spent on internet marketing: Software that automates tasks enables you to save time, which you can allocate elsewhere, to areas that you can’t automate. More efficient operations equal increased productivity!
  2. Improved ROI: In addition to saving time, marketing automation features an impressive ROI, making it an investment that benefits your company in the short- and long-term. That kind of ROI can also impact your future growth, allowing you to grow your company and team.
  3. Personalized connection with site visitors: Providing content tailored to users presents offers and calls-to-action that match their needs. Giving users useful information makes it easier for them to get what they need, creating a positive experience that will bring them back for more.
  4. Makes the most of your leads: Marketing automation increases the chance that high-value leads will convert, as you’re providing them relevant content. With relevant content, your team can increase your conversion rates and revenue.

Invest in marketing automation tools to boost your revenue today

Whether you’re trying to decide between a CRM vs. CDP or find the best social media management platform, WebFX can help.

If you want to maximize your company’s marketing efficiency, you need to invest in marketing automation platforms that help you save time. If you’re looking to get an all-in-one marketing automation powerhouse, our marketing automation agency has the solution for you.

Our proprietary marketing software, MarketingCloudFX, helps you do everything from track lead behavior to launch email campaigns. Additionally, our CRM platform, Nutshell, integrates seamlessly with MarketingCloudFX.

Combining these two tools for marketing automation creates a marketing powerhouse that helps you drive more leads and revenue.

Ready to boost your revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist!

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