How a Flooring Company Drove More Leads From Search with WebFX

Meet the business

Area Flooring & Tile, Inc. is a family-owned business that delivers exceptional flooring and installation services to residential and commercial clients in the Northwest Chicago suburbs and surrounding areas. With the help of Certified Floorcovering Installers (CFIs), Area Flooring & Tile, Inc. can take on advanced and rigorous jobs and designs that their competitors can’t.

The challenge: Generating qualified leads that turn into clients

Area Flooring & Tile, Inc. already knew they had a leg up on their competitors — after all, their use of CFI enables them to do harder and more labor-intensive jobs that other flooring companies can’t handle. The only problem was conveying that to their audience.

That’s why Area Flooring & Tile, Inc. looked for a digital marketing partner. They wanted someone who could help them promote their flooring installation services to their community, so they could obtain qualified leads primed to be clients.

So, Area Flooring & Tile, Inc. turned to WebFX.

Strategic solutions to drive revenue

Upon learning about Area Flooring & Tile, Inc.’s desire to improve their website’s search engine visibility, the WebFX team created a custom search engine optimization (SEO) strategy built to help them succeed.

That custom plan included:

• Performing keyword insertions for commercial intent keywords to attract more high-value leads with more purchase intent
• Internally linking from high-traffic blog posts to service pages to help encourage conversions and drive more users to key touchpoints
• Creating content clusters to enhance their internal linking strategy and organize content, so users remain on the website longer
• Leveraging WebFX’s team of expert copywriters to craft original content for Area Flooring & Tile, Inc.’s website