How a Local Flooring Company Increased Leads with WebFX

Area Flooring Inc Building

Through an innovative partnership with WebFX, this family-owned business significantly amplified its online presence, drawing a surge of prospective clients and firmly establishing itself ahead of the competition. Dive into the strategies that powered this transformative journey and learn how refinement in digital practices can lead to incredible growth.

51%

Increase in New Users YoY

50%

Increase in New Sessions YoY

“I have appreciated how our team manager has taken a personal interest to care for my business like it was his own. We are seeing a consistent increase in the amount of online leads and traffic because of WebFX.”

Area Flooring & Tile, Inc.

Before WebFX

Struggled to communicate unique service capabilities to a wider audience.
Limited online visibility in search engine results.
Inconsistent flow of qualified leads and client conversions.

After WebFX

Enhanced brand communication and outreach through cohesive marketing strategies.
Improved organic website traffic with sustainably high engagement.
Improved organic website traffic with sustainably high engagement.

Area Flooring Doggie

Area Flooring & Tile, Inc., a family-owned enterprise, has long been a cornerstone in the Northwest Chicago suburbs, offering exceptional flooring and installation services. With a team of Certified Floorcovering Installers, they are adept at handling complex and labor-intensive projects, outpacing many competitors. Their commitment to quality and comprehensive service delivery fortifies their reputation as a leader in the flooring industry, catering to both residential and commercial clients.

WebFX Approach

Communicating Service Advantage

Area Flooring & Tile, Inc. faced a significant challenge in effectively communicating their unique installation capabilities to potential clients.

WebFX responded by developing a robust content plan, focusing on creating engaging, informative web pages and blog posts. By aligning their high-level services with customer needs, WebFX helped Area Flooring & Tile, Inc. clearly position their advantages and reach a targeted audience interested in quality flooring solutions.

“We have been steadily gaining more traffic and, especially, more relevant leads to our business. We’re also able to show our credibility by having a professional website with valuable content that is relevant to what our clients are searching for.”

Increasing Online Visibility

In an increasingly digital world, remaining unseen in search engine results was a critical obstacle. Tackling this, WebFX implemented a tailored SEO strategy focused on boosting search engine rankings through strategic keyword applications and content optimization.

By integrating commercial intent keywords, internal linking from high-traffic blog posts, and crafting content clusters, they increased website session counts and attracted new users. This holistic approach significantly improved online visibility, making Area Flooring & Tile, Inc. a go-to destination online for flooring solutions.

“We’re more visible on the web for local and prospective clients to find us. WebFX has contributed to improving our online presence and rankings in online searches.”

Converting Leads into Clients

Despite having high service potential, converting website visitors into long-term clients required attention. Through streamlined website design improvements and enhanced customer interaction pathways, WebFX made it easier for visitors to access relevant information and make contact. By focusing on user experience and intuitive design, they facilitated seamless navigation, ultimately driving conversions and solidifying client relationships with Area Flooring & Tile, Inc.

“WebFX has helped us streamline our website contact forms and made it easier for customers to reach us by providing relevant information and easy-to-navigate pages that turn leads into conversions.”

#SeeingTheFX Results