Leveraging Tech to Increase Conversions: Beiler’s Sawmill

Meet the business

Beiler’s Sawmill is one of Pennsylvania’s biggest timber buyers and suppliers. Operating in Lancaster County, they buy from landowners and sell wholesale, large-volume hardwood lumber to lumber stores across the East Coast.

The challenge: Obtaining high-quality leads that turn into long-term customers

Growth for Beiler’s Sawmill started with getting qualified leads. They wanted to reach more timber buyers and landowners to help facilitate their business from nose to tail. To do that, they needed to build a digital presence — that meant creating a website and leveraging online promotional strategies.

That’s why they turned to WebFX for help.

Strategic solutions to drive revenue

To help Beiler’s Sawmill increase leads, WebFX created a plan that included:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media advertising
• Website maintenance

In addition to leveraging these marketing strategies, the WebFX team also helped Beiler’s Sawmill leverage RevenueCloudFX to empower their campaigns. RevenueCloudFX helped Beiler’s Sawmill:

• Track their lead data and use that data to empower their SEO campaign
• Analyze phone calls to understand why people contacted their company
• Identify top keywords to target to drive high-quality leads
• Build their reviews to integrate them on their website
• Leverage 1st-party data to empower their advertising campaigns

Beiler’s Sawmill also leveraged Nutshell, WebFX’s customer relationship management (CRM) platform. Since Beiler’s Sawmill’s customers tend to become long-term customers, they leveraged Nutshell to help them keep in contact with leads and ultimately boost their customer lifetime value (CLV).