Delivering Leads and Visibility for ExpressIt Delivery with WebFX

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Explore how ExpressIt Delivery, a leading B2B delivery services company, transformed its digital presence and drove significant growth in traffic and leads with WebFX. By utilizing custom SEO and PPC strategies, ExpressIt enhanced its visibility in a competitive market, attracting more qualified leads and boosting its bottom line. Discover the strategic solutions that powered this impressive transformation.

74%

Increase in PPC Leads YoY

232%

Increase in Organic Website Visits YoY

109%

Increase in Blog Traffic

“We are consistently pleased with the WebFX team – their knowledge, demeanor and ability to educate us on areas where we may not hold expertise. A+ service all around!”

ExpressIt Delivery

Before WebFX

Limited online visibility in a competitive logistics industry.
Challenges in attracting and converting qualified leads.
Underutilized digital marketing strategies hindering growth.

After WebFX

Enhanced online presence and brand differentiation.
Improved engagement with target B2B audiences.
Streamlined digital marketing processes leading to better resource allocation.

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ExpressIt Delivery is a business-to-business delivery company serving industries such as automotive, healthcare, and manufacturing. Founded in 1981, this family-run business based in Massachusetts operates throughout the Northeast United States and Tennessee. ExpressIt is dedicated to providing reliable logistics and delivery services, helping businesses efficiently reach their customers.

WebFX Approach

Increasing Qualified Leads

In the competitive logistics industry, ExpressIt Delivery needed to stand out and attract more qualified leads. WebFX developed a custom SEO strategy targeting industry-relevant keywords and creating original content by expert logistics copywriters. A thorough competitor analysis identified opportunities for ExpressIt to outperform competitors, while integrating image alt text and internal links improved site crawlability and relevance.

“We have experienced steady growth since partnering with the WebFX team. The quality leads have increased monthly, and we look forward to them continuing to grow.”

Enhancing PPC Performance

To drive more qualified leads, WebFX crafted a tailored PPC advertising strategy. This included identifying high-value keywords and crafting original ad copy specific to ExpressIt’s services. Setting negative keywords ensured that ads appeared before the most relevant audiences. This strategic approach allowed ExpressIt to target the right B2B businesses effectively, increasing their reach and lead quality.

“WebFX’s services have allowed us to target particular leads in a way that has shown tremendous results.”

Boosting Online Engagement

WebFX’s strategic solutions resulted in a substantial increase in organic website visits and blog traffic. By optimizing ExpressIt’s digital marketing efforts, they attracted more visitors to their site to learn about their delivery services and industry insights. This increase in engagement translated to more qualified leads and business growth, positioning ExpressIt as a pioneer in digital marketing within the logistics sector.

“Thanks in large part to WebFX, we’re honored to be considered pioneers in an industry that has a past history of neglecting the digital marketing space.”

#SeeingTheFX Results