How Marketview Liquor Uncorked More Online Sales with WebFX

marketview liquor product photo

Marketview Liquor wanted to do more than maintain their online store — they wanted to grow it. With a goal of increasing revenue and knowing exactly what was working across their campaigns, they partnered with WebFX to develop a multi-channel strategy tailored to ecommerce growth. By improving their visibility in search, targeting the right shoppers, and refining their digital experience, Marketview Liquor tapped into more online revenue than ever before.

65%

INCREASE IN REVENUE

67%

INCREASE IN ROAS

10%

INCREASE IN SITE CONVERSION RATE

“We are at a point where we will need to hire more staff because of how much revenue WebFX brings us each year. That is a fantastic problem to have.”

Before WebFX

Needed to increase ecommerce revenue from existing online operations
Lacked clarity on which marketing campaigns were driving the best results
Wanted to attract more purchase-ready shoppers without wasting ad spend

After WebFX

Gained a clear, measurable strategy aligned to revenue goals
Built a smoother path to purchase that engaged and converted customers
Attracted more qualified traffic from both organic and paid channels

marketview liquor photo

Based in Rochester, NY, Marketview Liquor is a family-run retailer offering an impressive selection of discounted and hard-to-find wines, liquors, and spirits. With a focus on competitive pricing and nationwide accessibility, Marketview Liquor aims to provide wine and spirits lovers across the U.S. with an exceptional online shopping experience.

WebFX Approach

Optimizing Product Pages to Capture Search Traffic

Marketview Liquor wanted to grow their online sales by reaching more potential buyers through organic search, but their product pages weren’t fully optimized to capture that demand.

WebFX implemented a custom SEO strategy focused on targeting high-value, liquor-related keywords that matched how real shoppers search online. We optimized product pages for relevance, incorporated expert-written content to build authority, and improved the overall user experience to keep customers engaged. Our team also monitored search trends and performance to identify new opportunities to increase qualified traffic to their site.

Driving Purchase-Ready Traffic with Strategic PPC Campaigns

To scale revenue beyond organic efforts, Marketview Liquor needed to attract more buyers through paid search — without wasting spend on unqualified traffic.

We launched a conversion-focused PPC campaign targeting wine and liquor keywords with strong purchase intent. Ad copy was tailored to drive immediate action, and bidding strategies were adjusted to get the most from their budget. We continually refined targeting and keyword selection to ensure the ads reached customers ready to buy — helping support sustained ecommerce growth.

Creating a Cohesive Funnel That Converts Across Channels

Marketview Liquor wanted to understand which marketing tactics were working best so they could focus resources on the channels that drove real business results.

WebFX helped unify their digital efforts with an integrated strategy across SEO, PPC, and lead generation — ensuring each channel supported the others. Social campaigns were used to keep customers engaged post-visit, while clear reporting and campaign insights gave Marketview Liquor full visibility into what was performing. The result was a more efficient, more impactful marketing funnel that supported ongoing growth and team expansion.

“We have one simple goal, and that is to grow online revenue each year. WebFX has succeeded in helping us achieve that by managing SEO, paid search, and social. I can’t recommend them enough.”

Results