How WebFX Helped a Sunroom Company Exceed Their Revenue Goals
Discover how Maryland Sunrooms transformed its online presence and exceeded its annual revenue goal by partnering with WebFX. By implementing a custom website redesign and strategic geofencing campaign, Maryland Sunrooms significantly increased conversions and attracted more qualified leads. Explore the targeted solutions that powered this impressive growth and learn how digital marketing can elevate your business.
670%
INCREASE IN PAID AD CONVERSIONS
327%
INCREASE IN WEBSITE SESSIONS
“WebFX has helped make our website the most important and profitable lead source for Maryland Sunrooms.”
Before WebFX
- Limited online presence affecting appointment bookings.
- Challenges in attracting qualified leads in the Maryland area.
- Underutilized digital marketing strategies hindering revenue growth.
After WebFX
- Enhanced website experience leading to increased user engagement.
- Improved targeting of potential customers in the Maryland area.
- Streamlined marketing approach integrating website design and geofencing strategies.
Maryland Sunrooms is the premier sunroom design and installation company for homeowners in the Maryland area and beyond. As a Guild Quality Member and National Sunroom Association multi-award winner, Maryland Sunrooms specializes in three- and four-season sunrooms, conservatories, LifeRooms, patio covers, and more. With a commitment to quality and customer satisfaction, Maryland Sunrooms aims to create beautiful and functional outdoor living spaces.
WebFX Approach
Optimizing Website for Seamless User Experience
Maryland Sunrooms faced the challenge of optimizing their website to create a seamless browsing experience and encourage appointment bookings. WebFX addressed this by implementing a custom website redesign plan that included optimizing website navigation, refreshing website copy, and integrating and optimizing forms. This strategic redesign made it easier for potential customers to find the information they needed and schedule appointments, improving overall user engagement.
“WebFX designed a website that is easy to navigate and helps customers find the information they need to feel comfortable setting up an appointment with us.”
Targeting Local Customers with Geofencing
To reach more people in their area, WebFX crafted a custom geofencing strategy for Maryland Sunrooms. This involved developing target audience profiles, implementing demographic and behavioral tracking, and conducting in-depth competitor research. By accurately delivering ads to interested leads within a specific geographic area, Maryland Sunrooms increased their visibility and attracted more qualified customers.
“WebFx has been great to work with. They explain in plain terms what needs to done with our website and social media, how the metrics work, and what we need to do”
Driving Conversions with Paid Advertising
Maryland Sunrooms needed to improve the performance of their paid advertising campaigns to drive more conversions. WebFX implemented a strategic paid advertising plan that resulted in a significant increase in conversions from paid ads. By optimizing ad campaigns and targeting the right audience, Maryland Sunrooms was able to attract more qualified leads and drive more revenue for their business.
“WEBFX and their staff are amazing and smart! They’ve proven they know what they’re doing and explain every step as we drive quality leads to our website!”
Results
670%
INCREASE IN CONVERSIONS FROM PAID ADS
327%
INCREASE IN WEBSITE SESSIONS
321%
DECREASE IN COST-PER-LEAD (CPL)
WebFX Team
Ready to bask in the glow of increased revenue? Partner with WebFX to create a custom digital marketing strategy that delivers results.
-
Samm
Internet Marketing
-
Nicole
Internet Marketing
-
Alexa
CRO
-
Danielle
Interactive
-
Jaci
Interactive
-
Dylan
Earned Media
-
Haley
Social Media
WebFX proved themselves early on with results and a very transparent, detailed plan to improve our leads with a calendar of dates with projects due and completed.
Related Case Studies
