How Soundproof Cow Increased Revenue and Conversions with a Custom Digital Marketing Strategy
When Soundproof Cow needed a digital marketing partner that could deliver real results and keep them closely involved, they turned to WebFX. With a multi-channel strategy built around SEO, PPC, web design, and social media, we helped them increase online visibility, boost conversions, and drive meaningful revenue growth. Here’s how our hands-on approach helped Soundproof Cow expand its digital presence and meet its business goals.
41%
YOY INCREASE IN PAID SEARCH ECOMMERCE CONVERSION RATE
11%
YOY INCREASE IN PAID SEARCH REVENUE
“The Web FX team is always ahead of trends, continual outside if the box thinking and can seem to handle anything that is thrown your way!”
Before WebFX
- Needed better performance and oversight from their marketing partner.
- Lacked a cohesive digital strategy across channels.
- Struggled to scale paid advertising and ecommerce performance.
After WebFX
- Gained a proactive, transparent marketing partner who communicates clearly.
- Established a unified digital strategy tailored to their specific goals.
- Improved campaign structure that directly boosted paid search ROI.
Soundproof Cow is a soundproofing solutions provider that helps customers reduce noise and enhance acoustic environments in homes, offices, studios, and more. With a wide range of products designed to absorb and block sound, they cater to individuals and businesses looking to improve privacy, comfort, and sound quality. Their user-friendly online store makes it easy to find solutions for any space — from quiet nurseries to noise-controlled commercial environments.
WebFX Approach
Improving Paid Search Performance to Boost Ecommerce Revenue
Soundproof Cow wanted to drive more sales through paid search but needed a partner who could optimize their campaigns to deliver stronger performance and better returns.
WebFX implemented a custom PPC strategy focused on increasing paid search ecommerce performance. This included refining keyword targeting, updating ad copy, and adjusting campaign settings to improve efficiency. We also continually monitored and optimized conversion paths to increase ecommerce conversion rates. These improvements led to a year-over-year increase in both revenue and conversion rate from paid search campaigns.
Expanding Reach Through Integrated SEO and Social Media Strategies
Soundproof Cow aimed to grow their digital footprint and reach more potential customers through organic and social channels, but lacked a cohesive cross-channel plan.
We developed and executed a combined SEO and social media strategy to help drive qualified traffic from multiple sources. Our team optimized key pages for relevant soundproofing-related keywords, while our social media experts created and managed content to build brand awareness and engagement. Together, these strategies helped increase visibility, support site traffic, and reinforce brand trust across channels.
Launching and Managing Websites to Support Business Growth
Soundproof Cow needed to expand their web presence with additional sites while ensuring consistency and performance across all properties.
WebFX supported the launch of two new websites for Soundproof Cow, ensuring each reflected their brand and delivered a seamless user experience. Our web design team focused on creating responsive, functional sites built for performance. Combined with ongoing SEO and paid campaigns, the additional sites helped extend Soundproof Cow’s market reach and provide new avenues for conversions.
#SeeingTheFX Results
41%
YOY INCREASE IN PAID SEARCH ECOMMERCE CONVERSION RATE
11%
YOY INCREASE IN PAID SEARCH REVENUE
WebFX Team
Ready to grow your revenue with a results-driven strategy? Let’s talk.
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Jordan
Internet Marketing
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Jenna
Internet Marketing
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Samm
Internet Marketing
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Michelle
Social Media
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Sandri
Social Media
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Megan
Earned Media
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Sandi
Interactive
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Rob
Interactive
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