How Stockwell Reestablished Its U.S. Market Presence with a Custom SEO Strategy

stockwell freight3

Stockwell International turned to WebFX to help them reenter the U.S. market after years of operating primarily in Australia and New Zealand. With a tailored SEO strategy, technical site improvements, and custom-written logistics content, Stockwell significantly increased its digital footprint in the United States. The result was a surge in brand awareness, organic traffic, and clicks — fueling their expansion goals in a highly competitive logistics market.

885%

INCREASE IN SEO TRAFFIC

473%

INCREASE IN CLICKS

“From start to finish, they have been helpful, reliable, and most of all true to their word in what they say and do. WebFX has been with us every step of the way. They have been so helpful in achieving our goals.”

Stockwell International

Before WebFX

Limited digital visibility in the U.S. market.
Website not optimized for U.S.-based search terms.
Lacked a localized SEO strategy to drive qualified traffic.

After WebFX

Established strong brand visibility across U.S. logistics search results.
Gained an SEO partner who understood their industry and audience.
Reached more U.S.-based prospects through targeted content and optimization.

stockwell team

Founded in 1971, Stockwell International is one of Australia’s largest privately owned freight forwarding companies, providing global logistics services by air, sea, rail, and road. With offices in Australia, New Zealand, and now the United States, they help companies move freight efficiently while delivering personalized service. Their goal: combine decades of experience with a strong global presence to support their clients’ supply chains worldwide.

WebFX Approach

Optimizing for U.S.-Based Search Terms to Improve Visibility

As an Australian company, Stockwell needed to rank for competitive U.S.-based search terms in order to connect with American businesses and reestablish a presence in the market.

WebFX created a custom SEO strategy that began with identifying high-value keywords specific to the U.S. freight and logistics space. We optimized key landing pages with localized terms to ensure Stockwell’s offerings appeared in front of U.S. searchers. These optimizations improved search relevance and visibility in the right geographic market, laying the foundation for Stockwell’s growth in the U.S.

“WebFX’s services have impacted our core business by assisting with the brand awareness and re-establishment of our business back in the U.S.”

Enhancing Technical SEO to Support a Seamless User Experience

Stockwell’s website required technical improvements to compete effectively in U.S. search results and deliver a smooth experience to new site visitors.

Our team conducted a technical SEO audit to identify and resolve issues that affected user experience and site performance. We implemented updates that improved crawlability, page speed, and indexing to ensure the site functioned optimally for both users and search engines. These improvements helped support the effectiveness of on-page SEO changes and contributed to increased organic traffic and engagement.

“The in-house, purpose-built tools WebFX have available are beyond anything we have available in Australia. The ability to compile crucial information to use to target and create sales leads/opportunities is incredible.”

Creating Industry-Specific Content to Build Credibility and Rankings

To build authority in the logistics industry and attract qualified traffic, Stockwell needed content that reflected their expertise and aligned with what U.S.-based customers were searching for.

WebFX delivered custom content crafted by logistics-focused copywriters. This included optimized pages and informational content designed to target specific search intents within freight forwarding and international shipping. The content not only supported keyword rankings but also demonstrated Stockwell’s knowledge of the industry, helping establish trust with new U.S. audiences.

“WebFX has greatly impacted and improved our brand identity and awareness in the U.S.”

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