Table of Contents:
How to Use YouTube for Marketing
- Statistics on YouTube
- Creating a Channel
- Producing a Video
- Adding Extra Content to a Video
- Embedding a Video
- Promoting a Video
- Getting Subscribers
- YouTube Paid Promotion
- YouTube Best Practices
Statistics on YouTube
If you're on the fence about using YouTube for marketing, there are some impressive statistics that you should know.
- YouTube has more than 1 billion users
- YouTube reaches more 18-34- and 18-49-year-olds than any cable network
- YouTube's number of viewers is up 40% year over year
- 80% of YouTube views come from outside the US
- Mobile users watch more than 40 minutes of video on average
- Mobile viewer hours have doubled in the past year
- More than half of all YouTube views are from mobile
- The number of YouTube channels earning six figures is up 50% year over year
With these eight statistics alone, it's clear that YouTube has tons of potential for reaching new customers and helping your business grow.
After all, how many other marketing options do you have that include a potential audience of 1 billion?
And with that audience slated to increase even more over the next year, any investment in YouTube right now is an investment in even more potential future growth.
Also, if your main demographic includes 18- to 49-year-olds, YouTube is an excellent match for you since that demographic is a huge part of YouTube's audience. More people in that demographic watch YouTube than any cable television network!
International businesses can profit a lot from YouTube as well. 80% of YouTube viewers are from outside the United States, meaning you can appeal to customer demographics throughout the world.
Even people in your audience who don't have traditional computers can still access your YouTube channel, too. Mobile users are growing quickly for YouTube, and they're not just looking at short clips — they're watching 40 or more minutes of video on average.
With 50% of YouTube views coming from mobile devices, that means half a billion people in the world watch an average of 40 minutes of YouTube footage per session. That's a lot of potential for your business to grow.
Finally, users aren't the only big news coming out of YouTube. The video network is also home to multiple channels that earn more than $100,000 annually, primarily by serving ads.
So what does all of that mean for you and your marketing team?
First of all, you can create a channel and reach hundreds of millions of people at one time.
Second, you can create deep, informative videos that offer entertainment or interesting ideas to your viewers.
Third, people will watch what you post.
Finally, if you get enough subscribers, you can monetize your channel by serving ads. That means you're attracting customers with your videos, and you're also making money every time they watch an ad. On the other hand, it could also compromise the integrity of the videos that you offer without commercial interruption.
Now that we've nailed down the advantages of a YouTube channel, let's take a look at how you can actually get started.