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90+ Must-Know Facebook Statistics for Marketers in 2024

90+ Must-Know Facebook Statistics for Marketers in 2024

Facebook is one of the most popular social media platforms today. With consumers scrolling on the platform daily, it’s an excellent channel to promote your business and reach your audience where they spend most of their time.

We’ve compiled the ultimate list of 2024 Facebook statistics for marketers to show how powerful this platform can be for your business.

Keep reading to dive into mind-blowing Facebook stats, including:

P.S. Are you ready to implement a revenue-driving Facebook marketing strategy right away? WebFX is an award-winning Facebook marketing agency behind over $6 billion in revenue for clients.

Launch your personalized Facebook marketing strategy tailored to your company’s unique needs and goals by calling 888-601-5359 or contacting us online today!

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Facebook statistics: Users

So, how popular is Facebook in 2024? Read these Facebook user statistics below to find out!

How many Facebook users are there in 2024?

Facebook is the most popular social media platform worldwide. Learn how many people use Facebook in 2024 below:

  1. 3 billion is the number of monthly active Facebook users worldwide
  2. Over 2 billion is the number of daily active Facebook users worldwide
  3. 76% is Facebook’s projected audience reach by 2027
  4. 73% of Internet users in the U.S. use Facebook regularly
  5. 68% of U.S. adults use Facebook
  6. 50% of all social media visits in the U.S. are made to Facebook, making it the leading social media website
  7. 33% of U.S. teens use Facebook

Which countries have the most Facebook users in 2024?

So, which countries have the most Facebook users? Facebook has:

  1. 314 million active Facebook users are in India
  2. 175 million active Facebook users are in the U.S.
  3. Almost 120 million active Facebook users are in Indonesia
  4. 109 million active Facebook users are in Brazil
  5. 83 million active Facebook users are in Mexico
  6. 80 million active Facebook users are in the Philippines
  7. 66 million active Facebook users are in Vietnam
  8. 48 million active Facebook users are in Thailand
  9. 43 million active Facebook users are in Bangladesh
  10. 42 million active Facebook users are in Egypt
  11. 37 million active Facebook users are in Pakistan
  12. 34 million active Facebook users are in the U.K.
  13. 33 million active Facebook users are in Colombia
  14. Almost 33 million active Facebook users are in Turkey
  15. 30 million active Facebook users are in France
  16. Almost 28 million active Facebook users are in Italy
  17. 37 million active Facebook users are in Argentina
  18. 24 million active Facebook users are in Germany
  19. Almost 23 million active Facebook users are in Peru
  20. 22 million active Facebook users are in South Africa

How many active Facebook users are there in each world region in 2024?

Curious about how many active Facebook users are in each world region or continent? These Facebooks stats have you covered.

Facebook has:

  1. 82% of the population in North America use Facebook
  2. 78% of the population in Latin American and the Caribbean use Facebook
  3. 67% of the population in Europe use Facebook
  4. 65% of the population in Oceania and Australia use Facebook
  5. 57% of the population in the Middle East use Facebook
  6. 25% of the population in Asia use Facebook
  7. 21% of the population in Africa use Facebook

Facebook statistics: Demographics

If you want to learn the demographic make-up of Facebook users, we’ve got you covered.

Learn how your target audience uses this popular platform with the Facebook demographic statistics below:

How many men and women use Facebook in 2024?

Are you wondering how many men and women use Facebook? Find out below!

  1. 56% of global Facebook users identify as male
  2. 44% of global Facebook users identify as female

How old are Facebook users in 2024?

So, hold old are Facebook users in ? Explore a breakdown of Facebook age statistics below:

  1. 30% of global Facebook users are between the ages of 25 and 34
  2. 21% of global Facebook users are between the ages of 18 and 24
  3. 19% of global Facebook users are between the ages of 35 and 44
  4. 12% of global Facebook users are between the ages of 45 and 54
  5. 7% of global Facebook users are between the ages of 55 and 64
  6. 6% of global Facebook users are 65 years of age and over
  7. 5% of global Facebook users are between the ages of 13 and 17

Facebook statistics: Usage

How much time do people spend on Facebook? What devices do people use to scroll on Facebook?

Get the answers to these questions and more with the stats below!

How do people access Facebook in 2024?

More than 77% of Americans use a smartphone daily to get their news, purchase products and services, and stay in touch with friends and family.

Learn how many people access Facebook on their mobile phones below:

  1. 98% of worldwide Facebook users access the platform through any kind of mobile phone
  2. 97% of U.S. Facebook users access the platform through any kind of mobile phone
  3. Almost 82% of worldwide Facebook users access the platform only through mobile phones
  4. 68% of U.S. Facebook users access the platform only through mobile phones
  5. 28% of U.S. Facebook users access the platform through both phones and computers
  6. 16% of worldwide Facebook users access the platform through both phones and computers
  7. 2% of U.S. Facebook users access the platform through a laptop or desktop computer
  8. Less than 2% of worldwide Facebook users access the platform through a laptop of desktop computer

How much time do people spend on Facebook in 2024?

Are you wondering how much time people spend on Facebook in 2024? Find out with these noteworthy Facebook statistics:

  1. 30 minutes is the average time spend on Facebook per day
  2. 8 days is the average amount of time a user over the age of 18 spends on Facebook each year
  3. 79% of Facebook’s monthly active users are also daily active users
  4. 57% of the world’s active Internet users access Facebook every month
  5. 37% of the world’s total population use Facebook every month
  6. 25% of the world’s total population use Facebook daily

Facebook statistics: Video

Videos are one of the most engaging forms of content to capture your audience’s attention.

Curious about how video content performs on Facebook? Check out the Facebook video statistics below:

  1. Over 2 billion people watch Facebook videos each month
  2. 90% of the time people hold their phones vertically, making Facebook Stories the optimal way to enjoy videos
  3. 74% of Facebook In-Stream non-skippable video ad views are watched all the way through
  4. 73% of Facebook users in the U.S. claim Stories enable them to experience new things outside their everyday lives
  5. 65% of Facebook users in the U.S. say Stories help them feel closer to friends
  6. 62% of Facebook users in the U.S. say they plan to use Facebook Stories more in the future
  7. 57% of Facebook users in the U.S. say Stories help them feel part of a larger community
  8. 50% of time spent on Facebook is spent watching videos
  9. 35% higher click-through rates are achieved with vertical videos that include audio
  10. 29% is how much more you can improve your conversion rate when you use vertical videos with audio on Facebook

Facebook statistics for businesses

Facebook is one of the best social media platforms to advertise your products or services and engage with your audience.

Learn more about how powerful this platform can be by checking out these mind-blowing Facebook statistics for businesses below:

How many businesses are on Facebook in 2024?

If you want to remain competitive, you must stay one step ahead of your competitors, including on Facebook.

Learn how many businesses are using Facebook to drive revenue with the stats below:

  1. Over 200 million businesses use Meta apps to create virtual storefronts to reach their audiences
  2. 5 times is the average frequency per week that brand post on Facebook
  3. 91% of organizations have a Facebook presence 
  4. 89% of social media marketers use Facebook to promote their business
  5. 69% of marketers provide customer service through Facebook

Is Facebook marketing effective in 2024?

With billions of people using Facebook daily, odds are, your target audience is active on the platform.

Learn more about how a Facebook marketing strategy can boost revenue for your business with the stats below:

  1. Over 1 billion people connect with a business account on Facebook’s messaging services
  2. 75% of adults globally say they want to communicate with businesses via messaging
  3. 62% of brands are confident that Facebook delivers a positive return on investment (ROI) for their organization
  4. 60% of consumers use Facebook to get customer service
  5. 58% of Facebook users have browsed a brand’s website after seeing a product or service in a Facebook Story
  6. 50% of Facebook users have visited websites where they can buy something they saw in a Facebook Story
  7. 31% of Facebook users have gone to a business in person to check out what they saw in a Facebook Story
  8. 29% of marketers worldwide said Facebook was the social platform with the highest ROI

Facebook statistics: Advertising

Are you searching for noteworthy Facebook ad stats?

Facebook ads help you ensure your marketing messages reach the users who are most likely to purchase your products and services.

Learn more about Facebook ads with these Facebook advertising statistics:

  1. $127 billion is how much advertising revenue Facebook is expected to generate by 2027
  2. $114 billion is how much Facebook generated in advertising revenue
  3. Almost 2 billion is Facebook’s potential ad reach
  4. 28% is how much Facebook’s ad impressions increased in 2023
  5. 19% of global advertising revenue is generated by Facebook
  6. 9% is how much the average price per Facebook ad decreased in 2023
  7. Less than 2% is the average click-through rate of Facebook ads

Facebook statistics: Facebook Marketplace

No list of top Facebook statistics of 2024 would be complete without diving into Facebook Marketplace and shopping.

Check out these impressive Facebook shopping statistics below:

How many people use Facebook Marketplace and shopping in 2024?

If you’re wondering how many people use Facebook Marketplace, check out these stats:

  1. 65% of social media users have made at least one purchase on Facebook
  2. 55% of Facebook users follow and research brands and products on Facebook
  3. 37% of Facebook users made a purchase on the platform in 2023
  4. 37% of North American social media users use Facebook Marketplace
  5. 33% of global social media users use Facebook Marketplace
  6. 19% of consumers start their online shopping search on Facebook

Is advertising on Facebook Marketplace and shopping effective in 2024?

Are you wondering whether selling your products on Facebook Marketplace can increase your sales?

Check out these Facebook Marketplace statistics:

  1. Over 1 billion online shoppers buy something on Facebook Marketplace
  2. 250 million is the monthly average of sellers who use Facebook Marketplace
  3. 40% of Facebook’s monthly active users are also monthly active Marketplace users
  4. 16% of Facebook’s active users log in to Facebook to shop on Marketplace

Inspired by these impressive 2024 Facebook statistics?

If these impressive Facebook statistics for 2024 inspired you to launch an effective social media marketing campaign on this powerful platform, WebFX can help!

Our industry-leading Facebook marketing agency has launched more than 165,000 revenue-driving social media posts for clients.

Our “do-it-for-me” Facebook marketing services help you implement an effective campaign that reaches and engages your target audience.

Ready to partner with the agency behind over $6 billion in revenue and 7.8 million leads? Chat with a strategist about your company’s needs and goals by calling 888-601-5359 or contacting us online!

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