100+ Must-Know Facebook Statistics for Marketers in 2024

“Do people still use Facebook?” “Facebook is for old people.” “Why use Facebook when there’s TikTok?” “Facebook is dying, there’s no point being on it.”

These are some common questions and comments we hear every day about Facebook. But the truth is, this OG social media platform is stronger than ever, and “old people” aren’t the only ones using it. Don’t believe us? See for yourself with these Facebook statistics that show how it’s a perfect place to market to your target audience and drive your social media return on investment (ROI).

Facebook Statistics Masterlist

• General Facebook statistics
• Facebook marketing statistics for business
• Facebook advertising statistics
• Facebook user statistics
• Facebook audience statistics (by country)
• Facebook usage statistics
• Facebook video statistics
• Facebook Stories statistics
• Facebook content statistics
• Facebook shopping statistics
• Facebook Marketplace statistics
• Top brands on Facebook

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General Facebook statistics

Let’s start with the basics: How many people are active on Facebook? How much revenue does Facebook and the Meta Family generate? Find out below with the following general Facebook statistics:

1. $134 billion in annual revenue was generated by Facebook in 2023
2. $39 billion in net income was generated by Facebook in 2023
3. Over 3 billion people are active on Facebook each month
4. Over 2 billion people are active on Facebook every day

5. $1 billion is how much Facebook acquired Instagram for in 2012
6. 979 million people use Facebook Messenger each month
7. 191 million Facebook users reside in the U.S.
8. 72% of U.S. adults do not trust Facebook with their private data
9. 20% of U.S. adults have a very favorable opinion of Facebook
10. 19% of U.S. adults have a very unfavorable opinion of Facebook

Facebook marketing statistics for business

You’re likely on this page because you’re a business wanting to ramp up your social media campaign with Facebook. Great choice! See how other brands and businesses like yours feel about marketing on Facebook through these Facebook marketing statistics for business:

11. 91% of organizations have a presence on Facebook
12. 89% of global marketers use Facebook
13. 62% of brands are confident in Facebook’s ability to deliver a positive ROI
14. 53% of global marketers plan to increase their use of Facebook for marketing purposes in the future
15. 38% of brands are not confident in Facebook’s ability to deliver a positive ROI
16. 29% of global marketers say Facebook offers the highest ROI of all social platforms
17. 22% of global businesses to business (B2B) marketers say Facebook offers the highest ROI of all social platforms
18. 5 times is how often brands typically post each week on Facebook

Facebook advertising statistics

When it comes to getting noticed on Facebook, paid advertising is a great option. Facebook ads can do a lot for your business’s overall presence on the platform, as these Facebook advertising statistics can attest:

19. $170 billion is Facebook’s expected ad revenue for 2024
20. $152 billion was Facebook’s ad revenue in 2023
21. Over $2 billion of ad spend was incurred by Facebook in 2023
22. Over 10 million advertisers actively utilize Facebook’s ad services and tools
23. 77% of marketers retarget Facebook and Instagram ads to increase their reach and grow their brand
24. 74% of Facebook In-Stream non-skippable video ad views are completed, globally

25. 68% is how much advertisers can lower their cost per purchase when they keep their overall spending in an ad’s learning phase under 20%
26. 31% is how much Facebook ad impressions increased in 2023
27. 6% is how much Facebook’s average price per ad dropped in 2023
28. 3% higher conversions per dollar are possible when vertical video ads contain speech or voiceovers
29. 1.4% is the average click-through rate of Facebook ads

Facebook user statistics

Like we said earlier, Facebook isn’t just for your grandparents — see for yourself with these Facebook user demographics statistics that show just who is active on the social media site each month:

30. 76% of U.S. adult women use Facebook
31. 75% of U.S. adults aged 30-49 years old use Facebook
32. 74% of all U.S. adults use Facebook
33. 69% of U.S. adults aged 50-64 years old use Facebook
34. 67% of U.S. adults under 30 years old use Facebook
35. 59% of U.S. adult men use Facebook
36. 58% of U.S. adults over 65 years old use Facebook
37. 57% of Facebook users identify as male
38. 43% of Facebook users identify as female
39. 33% of all U.S. teens use Facebook
40. 18% of Facebook’s global audience are men between the ages of 25-34

Facebook audience statistics (by country)

We already mentioned that 191 million Facebook users are in the U.S., but what about other countries? See which other countries are highly active on Facebook with these global audience penetration stats:

41. 367 million Facebook users reside in India
42. 117 million Facebook users reside in Indonesia
43. 111 million Facebook users reside in Brazil
44. 90 million Facebook users reside in Mexico
45. 87 million Facebook users reside in the Philippines

Facebook usage statistics

Whether you use it to keep in touch with friends or are building an active audience for your business, everyone has their reasons for using Facebook. See how you compare to the other few billion users with these Facebook usage statistics:

46. 78% of social media users in the U.S. use Facebook regularly
47. 72% of people use Facebook to message friends and family
48. 67% of U.S. teens say they never use Facebook
49. 65% is Facebook’s U.S. mobile usage reach
50. 63% of people use Facebook to post or share photos and videos
51. 58% of people use Facebook to stay up-to-date with news and current events
52. 55% of people use Facebook to look for funny or entertaining content
53. 54% of people use Facebook to follow and research brands and products
54. 43% of U.S. users say they regularly turn to Facebook to get their news
55. 22% of U.S. users who regularly get their news from Facebook are under 30 years old
56. 8% of U.S. teens say they use Facebook once a day
57. 3% of U.S. teens say they use Facebook constantly

Facebook video statistics

We don’t know about you, but we’re victims of having quick social media check-ins turning into excessive amounts of time spent scrolling through videos. While it’s not a video-focused app like YouTube, Facebook users still spend a significant amount of time consuming video content. Learn just how much time with the following Facebook video stats:

58. Over 2 billion people watch Facebook In-Stream-eligible videos each month
59. 86% of marketers use Facebook as a video marketing platform

60. 71% of marketers view Facebook as an effective platform for video marketing
61. 50% of time spent on Facebook is spent watching video content
62. 35% higher click-through rates are achievable with vertical videos containing audio
63. 12% higher conversions per dollar are possible with vertical videos containing audio

Facebook Stories statistics

An effective way to show up on your target audience’s daily feed without spamming it is through Facebook Stories, where your posts only last 24 hours, and appear at the top of users’ screens. See how many brands and consumers user them in these Facebook Stories statistics:

64. 1 billion Facebook Stories are shared across Facebook’s apps every day
65. Over 500 million people use Stories every day
66. 4 million advertisers use Story ads every month

67. 73% of U.S. users say Stories allow them to experience new things outside their everyday lives
68. 65% of U.S. users say Stories allow them to feel closer to friends
69. 62% of U.S. users say they plan to use Stories more often in the future
70. 57% of U.S. users say Stories make them feel part of a larger community
71. 52% of people like Stories that are quick and easy to understand

Facebook content statistics

We’ve talked about videos, but now let’s shift gears to talk about all Facebook content, from simple text posts to the engagement rates of linked posts:

72. Over 3 billion pieces of spam content were removed from the platform by Facebook in 2023
73. 2.6 billion fake accounts were removed from the platform by Facebook in 2023
74. 691 million fake Facebook accounts are removed from the platform each quarter, on average
75. 4 million Facebook posts are liked by users each minute
76. 32% of Facebook news feed content views by users came from posts shared by friends
77. 25% of Facebook news feed content views came from sources unconnected to the user
78. 0.16% is the average engagement rate of influencer posts on Facebook
79. 0.1% is the average engagement rate of image posts on Facebook
80. 0.06% is the average engagement rate of Facebook posts
81. 0.06% is the average engagement rate of brand posts on Facebook
82. 0.03% is the average engagement rate of link posts on Facebook

Facebook shopping statistics

When you’re unsure of a product or brand, social media is the place to go for unfiltered reviews. Check out these Facebook shopping stats to see how people use the platform for making informed purchase decisions:

83. Roughly $94 million in social commerce revenue is estimated to be generated on Facebook and Instagram in 2024
84. Over 64 million consumers are estimated to shop on Facebook in 2024
85. 62% of U.S. shoppers have used Facebook for online shopping

86. 58% of people have browsed a brand’s website to get more information after seeing a product or service advertised in a Facebook Story
87. 50% of people have visited a site where they can buy a product or service after seeing it advertised in a Story
88. 50% of people want to be introduced to new products when viewing Stories
89. 31% of people have gone to a store to check out a product after seeing it in a Story
90. 27% of global online shoppers said they’re most likely to shop on Facebook
91. 23% of global consumers say Facebook delivers the best social commerce experience

Facebook Marketplace statistics

Facebook Marketplace connects its users with millions of sellers, allowing them to buy and sell products with just a few clicks. See how the tool has made an impact with these stats about Facebook Marketplace:

92. Up to 1 billion online shoppers buy something off of Facebook Marketplace each month
93. Roughly 1.2 billion monthly active Facebook users browse Facebook Marketplace

94. 250 million sellers worldwide use Facebook Marketplace
95. Roughly 40% of Facebook users shop on Facebook Marketplace
96. Roughly 33% of global social media users use Facebook Marketplace
97. 16% of active users log into Facebook for the sole purpose of browsing Marketplace
98. 10% of Amazon sellers also sell on Facebook Marketplace

Top brands on Facebook

Finally, let’s look at some of the people and brands that are doing Facebook right. Check out some of the top brands on Facebook with the highest follower counts:

99. Facebook is the top brand on Facebook (yes, you read that right), with over 214 million followers
100. Samsung is the second-most followed brand on Facebook, with 159 million followers
101. 122 million people follow futbol star Christiano Ronaldo, making him the most followed person on Facebook
102. Real Madrid CF had over 111 million followers on Facebook
103. Coca-Cola has over 106 million followers on Facebook
104. FC Barcelona’s Facebook page has attracted more than 103 million followers
105. Shakira has over 100 million Facebook followers
106. The brand Tasty has nearly 98 million followers on Facebook

Get Even More Social Media Insights!

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Help your social media ROI skyrocket with Facebook marketing services

Now that you’ve learned more about how many people use Facebook, how they use it, and how businesses try to reach them, are you ready to put your own Facebook marketing campaign into action?

Make a splash on Facebook with the help of WebFX, an award-winning digital marketing agency with 25+ years of experience helping businesses create and manage ROI-driving social media campaigns that generate positive results for your bottom line.

Give us a call today at 888-601-5359 or contact us online to learn more about our Facebook marketing services and get a free quote!