82 Must-Know Facebook Statistics for Marketers in 2023

Facebook is one of the most popular social media platforms today. With consumers scrolling on the platform daily, it’s an excellent channel to promote your business and reach your audience where they spend most of their time.

We’ve compiled the ultimate list of 2023 Facebook statistics for marketers to show how powerful this platform can be for your business.

Keep reading to dive into mind-blowing Facebook stats, including:

• Facebook user statistics
• Facebook demographic statistics
• Facebook usage statistics
• Facebook statistics for businesses
• Facebook advertising statistics
• Facebook marketplace statistics

P.S. Are you ready to implement a revenue-driving Facebook marketing strategy right away? WebFX is an award-winning Facebook marketing agency behind over $3 billion in revenue for clients.

Launch your personalized Facebook marketing strategy tailored to your company’s unique needs and goals by calling 888-601-5359 or contacting us online today!

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Facebook statistics: Users

So, how popular is Facebook in 2023? Read these Facebook user statistics below to find out!

How many Facebook users are there in 2023?

Facebook is the most popular social media platform worldwide. Learn how many people use Facebook in 2023 below:

1. 3 billion is the number of active Facebook users worldwide
2. There are more than one billion daily active users on Facebook
3. 69% is the percentage of U.S. adults on Facebook
4. 42% of American teens use Facebook
5. 37% of the world’s population is on Facebook

Which countries have the most Facebook users in 2023?

So, which countries have the most Facebook users? Facebook has:

6. 329 million active users in India
7. 179 million active users in the U.S.
8. 129 million active users in Indonesia
9. 116 million active users in Brazil
10. 89 million active users in Mexico
11. 82 million active users in the Philippines
12. 70 million active users in Vietnam
13. 50 million active users in Thailand
14. 44 million active users in Egypt
15. 44 million active users in Bangladesh
16. 43 million active users in Pakistan
17. 35 million active users in Colombia
18. 35 million active users in the U.K.

How many active Facebook users are there in each world region in 2023?

Curious about how many active Facebook users are in each world region or continent? These Facebooks stats have you covered.

Facebook has:

19. 1 billion active users in Asia
20. 407 million active users in Europe
21. 358 million active users in South America
22. 264 million active users in North America
23. 255 million active users in Africa
24. 27 million active users in Central America
25. 24 million active users in Oceania
26. 12 million active users in the Caribbean

Facebook statistics: Demographics

If you want to learn the demographic make-up of Facebook users, we’ve got you covered.

Learn how your target audience uses this popular platform with the Facebook demographic statistics below:

How many men and women use Facebook in 2023?

Are you wondering how many men and women use Facebook? Find out below!

27. 57% of Facebook users are male
28. 43% of Facebook users are female

How old are Facebook users in 2023?

So, hold old are Facebook users in ? Explore a breakdown of Facebook age statistics below:

29. 643 million active Facebook users are between the ages of 25 and 34
30. 481 million active Facebook users are between the ages of 18 and 24
31. 401 million active Facebook users are between the ages of 35 and 44
32. 237 million active Facebook users are between the ages of 45 and 54
33. 145 million active Facebook users are between the ages of 55 and 64
34. 119 million active Facebook users are between the ages of 13 and 18
35. 114 million active Facebook users are over the age of 65
36. 77% of U.S. adults between the ages of 30 and 49 use Facebook
37. 73% of U.S. adults between the ages of 50 and 64 use Facebook
38. 70% of U.S. adults between the ages of 18 and 29 use Facebook
39. 50% of U.S. adults over the age of 65 use Facebook

Which generations are the most active on Facebook 2023?

Are you curious which generation is the most active on Facebook in 2023? Check out the Facebook stats below:

40. 87% of Millennials use Facebook
41. 84% of Baby Boomers use Facebook
42. 68% of Generation Xers use Facebook
43. 31% of monthly Facebook users are Generation Z

Facebook statistics: Usage

How much time do people spend on Facebook? What devices do people use to scroll on Facebook?

Get the answers to these questions and more with the stats below!

How many people use Facebook on mobile phones in 2023?

More than 77% of Americans use a smartphone daily to get their news, purchase products and services, and stay in touch with friends and family.

Learn how many people access Facebook on their mobile phones below:

44. 98% of Facebook users use a mobile phone to access the platform
45. 81% of Facebook users only use a mobile phone to access the platform
46. 16% of Facebook users use both a mobile phone and computer to access the platform
47. 1% of Facebook users only use a computer or desktop to access the platform

How much time do people spend on Facebook in 2023?

Are you wondering how much time people spend on Facebook in 2023? Find out with these noteworthy Facebook statistics:

48. 8 billion is how many people use Facebook groups every month
49. 33 is the average amount of minutes users spend on Facebook each day
50. 20 is the average amount of hours users spend on Facebook each month
51. 70% of Facebook users visit the platform daily

Do people like videos on Facebook in 2023?

Videos are one of the most engaging forms of content to capture your audience’s attention.

Curious about how video content performs on Facebook? Check out the Facebook video statistics below:

52. Facebook is the second most popular video property behind Google
53. Videos up to two minutes long gather more engagement from users
54. 2 billion users visit Facebook Watch per month
55. 5 is how many times more likely users are to watch videos on a mobile device
56. 81% of businesses prefer video marketing on Facebook
57. 62% of people say they were more interested in a product after seeing it in a Facebook video
58. 60% of social video viewers watch short videos on Facebook
59. 18% is the percentage of total videos published on Facebook by pages with more than 100,000 followers
60. 12% of brands use Facebook for live videos

Facebook statistics for businesses

Facebook is one of the best social media platforms to advertise your products or services and engage with your audience.

Learn more about how powerful this platform can be by checking out these mind-blowing Facebook statistics for businesses below:

How many businesses are on Facebook in 2023?

If you want to remain competitive, you must stay one step ahead of your competitors, including on Facebook.

Learn how many businesses are using Facebook to drive revenue with the stats below:

61. 200 million is the number of businesses on Facebook
62. 3 million businesses actively advertise on Facebook
63. 93% of businesses are active on Facebook
64. 75% of marketers use Facebook Messenger to engage with their audience
65. 36% of businesses publish video content on Facebook monthly

Is Facebook marketing effective in 2023?

With billions of people using Facebook daily, odds are, your target audience is active on the platform.

Learn more about how a Facebook marketing strategy can boost revenue for your business with the stats below:

66. 89% of marketers say their social media campaign is important to their overall marketing strategy
67. 78% of U.S. consumers discovered a new product from Facebook
68. 73% of marketers say their social media campaign is effective for their business
69. 53% is how much more likely people are to buy from a business using live chat
70. 68% of businesses report effective influencer marketing campaigns on Facebook
71. 50% of consumers want to discover new products through Facebook stories
72. 49% of Facebook users like a page to support a brand
73. 15% of Facebook users use the platform to look and shop for products

Facebook statistics: Advertising

Are you searching for noteworthy Facebook ad stats?

Facebook ads help you ensure your marketing messages reach the users who are most likely to purchase your products and services.

Learn more about Facebook ads with these Facebook advertising statistics:

74. 1 billion people is how many people a Facebook ad can reach
75. 63% is the percentage of Americans over the age of 13 a Facebook ad can reach
76. 34% is the percentage of the world’s population a Facebook ad can reach
77. 6% is how much the average click-through rate (CTR) for Facebook ads increased

Facebook statistics: Facebook Marketplace

No list of top Facebook statistics of 2023 would be complete without diving into Facebook Marketplace and shopping.

Check out these impressive Facebook shopping statistics below:

How many people use Facebook Marketplace and shopping in 2023?

If you’re wondering how many people use Facebook Marketplace, check out these stats:

78. 1 billion is the number of active monthly users on Facebook Marketplace
79. 250 million is the number of shops on Facebook Marketplace worldwide

Is advertising on Facebook Marketplace and shopping effective in 2023?

Are you wondering whether selling your products on Facebook Marketplace can increase your sales?

Check out these Facebook Marketplace statistics:

80. 562 million is how many people a Facebook Marketplace ad can reach
81. 66% is how many more orders businesses can potentially see from Facebook Marketplace compared to their website
82. 9% is the average conversion rate for Facebook Marketplace

Inspired by these impressive 2023 Facebook statistics?

If these impressive Facebook statistics for 2023 inspired you to launch an effective social media marketing campaign on this powerful platform, WebFX can help!

Our industry-leading Facebook marketing agency has launched more than 165,000 revenue-driving social media posts for clients.

Our “do-it-for-me” Facebook marketing services help you implement an effective campaign that reaches and engages your target audience.

Ready to partner with the agency behind over $3 billion in revenue and 7.8 million leads? Chat with a strategist about your company’s needs and goals by calling 888-601-5359 or contacting us online!