Smart marketing starts here

COVID-19 has changed shopping and ecommerce growth as we know it. Facing restrictions on in-person shopping experiences, people turned to online store experiences to fulfill their needs. According to Adobe, ecommerce shopping during the height of the pandemic (April to May 2020) was greater than online shopping during the 2019 holiday season (November to December […]

There are as many as 24 million ecommerce websites online today. These ecommerce sites encompass a wide variety of site types, ecommerce platforms, business models, and industries. Understanding the various types of ecommerce websites can help you choose the option that’s right for you. Keep reading to learn about the most common types of ecommerce […]

So, you have a great idea for an ecommerce business, you’ve figured out your business plan, and you’re working on your website. There’s a lot that goes into preparing an ecommerce website launch, so how do you know when yours is ready? Going through this ecommerce checklist can help. It covers the essential things you […]

With 95 million loyal customers, Amazon is an ecommerce hotspot, and as an Amazon store owner, choosing the right keywords to target is crucial to a successful Amazon marketing campaign. Users won’t be able to find your products if you don’t target the keywords they’re searching — making Amazon keyword research even more important. But […]

Search engine optimization (SEO) is all about driving traffic to your website. But you’re not the only one striving to make that happen. Your competitors are vying for rankings as well, and if you don’t know how to outwit them, they can take away many of your leads. For your online marketing to be successful, […]

In June 2020, Walmart announced its partnership with Shopify. Walmart, a $524 billion company has been looking for innovative ways to expand their online market and compete with companies like Amazon. So, what does this partnership entail? And how does Walmart partnering with Shopify impact Shopify site owners? We’ll break down everything you need to […]