If you are searching for an effective way to interact with customers on your site, then live chat software could be the tool you need. Live chat allows you to communicate with consumers easily and ultimately provide them with a service that they will find useful.

Need proof? Check out this list of the nine benefits of live chat. With these live chat statistics, you can gain a better understanding of why live chat is essential in the digital atmosphere and why you should use live chat to stay ahead.

For advertisers, technology is critical. Whether they’re designing a campaign with team members or analyzing a campaign’s data, technology serves an important role — hence the term, adtech. As more consumers become connected online, that role will only grow.

Ready to learn more about adtech and how you can use it to boost your online advertising? Keep reading!

What do Google, Kellogg’s, and Holiday Inn all have in common? They all use programmatic advertising, a tool that provides businesses with new ways to promote their products, reach their target audiences, and achieve their performance benchmarks.

In other words, it helps your company drive purchases, quote requests, phone calls, visits, and more.

Before you add programmatic advertising into your business strategy, however, it’s critical to understand what it is and how it works for you. That’s why we’re providing the 411 on this go-to tool for marketers and advertisers.

Keep reading to get started!

If you follow the latest developments in the world of data regulation, you have likely heard of the General Data Protection Regulation (GDPR), set to take effect on May 25, 2018.

But what is exactly is GDPR, and what does it mean for your business if you use tools like Google Analytics?

In this blog post, we’ll explore the specifics of GDPR, as well as some tips for remaining GDPR compliant.

You don’t want to miss this info!

Today, the different kinds of marketing you can adopt for your business are endless. Though many companies have turned to digital marketing, some still use traditional marketing strategies like billboards, coupons, and flyers.

With digital marketing, you can easily track the success of each campaign, since everything is done online. However, how do you track the success of more conventional marketing techniques like billboards and print ads?