An essential part of your business is managing your reputation.

You want to know what people are saying and whether it’s positive or negative, which is why many companies use Google Alerts to help them see what people are saying about their business. If you want to know how to set up Google Alerts, you’ve come to the right place!

On this page, we’ll provide you with four steps for setting up Google Alerts, and three tips for Google Alerts to help you make the most of this free tool.

Running a secure website is one of the most important elements to consider for your online presence. Whether you’ve had a website for a long time, or you’ve just created one, site security is extremely important — especially for ecommerce sites.

Not only that, but any site that requires or stores any kind of visitor information, including something as simple as login information, should provide security to site visitors.

On this page, well answer your burning questions like what it means when your website isn’t secure and how to make your website secure once and for all!

And don’t worry — you’re not alone! Hundreds of searchers per month ask Google “why my website is not secure.”

Keep reading to learn more!

As a small business owner, you’re always looking for new opportunities to help your business reach valuable leads. Social media platforms, like Facebook, offer many opportunities for your business drive new traffic and earn new leads. With technology like Facebook pixel, small and medium-sized businesses can better target interested leads.

For your business, Google Analytics is a powerhouse resource. With dozens of metrics and insights available, it provides an unparalleled look into not only your website and your audience but also your search engine optimization (SEO) performance.

How can you use Google Analytics for SEO, though?

In this quick guide, we’ll cover four critical Google Analytics metrics for measuring your SEO performance. Learn how to view and measure these data points in Google Analytics, plus get some additional tips for getting the most from your SEO and Google Analytics measurements.

Are you using live chat on your website?

Live chat is one of the quickest ways for your business to assist your shoppers and maximize their experience as a shopper or a client. It’s essential, however, for your company to follow live chat best practices.

Keep reading to learn more about these nine must-follow rules for live chat!

More than 90 percent of U.S. shoppers have bought something from Amazon, the world’s largest ecommerce platform. For many consumers, Amazon is a one-stop shop, which is why the company continues to add helpful features to its search results, including product ads and recommendations.

What do Amazon’s new-and-improved search results look like, though?

Find out in our exclusive Amazon infographic: The Anatomy of an Amazon Search Result!