For advertisers, technology is critical. Whether they’re designing a campaign with team members or analyzing a campaign’s data, technology serves an important role — hence the term, adtech. As more consumers become connected online, that role will only grow.

Ready to learn more about adtech and how you can use it to boost your online advertising? Keep reading!

What do Google, Kellogg’s, and Holiday Inn all have in common? They all use programmatic advertising, a tool that provides businesses with new ways to promote their products, reach their target audiences, and achieve their performance benchmarks.

In other words, it helps your company drive purchases, quote requests, phone calls, visits, and more.

Before you add programmatic advertising into your business strategy, however, it’s critical to understand what it is and how it works for you. That’s why we’re providing the 411 on this go-to tool for marketers and advertisers.

Keep reading to get started!

If you follow the latest developments in the world of data regulation, you have likely heard of the General Data Protection Regulation (GDPR), set to take effect on May 25, 2018.

But what is exactly is GDPR, and what does it mean for your business if you use tools like Google Analytics?

In this blog post, we’ll explore the specifics of GDPR, as well as some tips for remaining GDPR compliant.

You don’t want to miss this info!

Today, the different kinds of marketing you can adopt for your business are endless. Though many companies have turned to digital marketing, some still use traditional marketing strategies like billboards, coupons, and flyers.

With digital marketing, you can easily track the success of each campaign, since everything is done online. However, how do you track the success of more conventional marketing techniques like billboards and print ads?

Did you know that 25% of a company’s market value comes directly from its reputation?

No matter your industry or size of your company, your reputation is important, and it plays a key role in the long-term success of your organization. Since anyone can publish anything online, it’s extremely important to consistently manage your online reputation.

So what should you do if your business suddenly experiences an uptick in negative reviews, faces a social media crisis, or worse?

In this post, we’ll take a look at seven strategies your company can use to repair your online reputation.

Let’s get started!