Are you using live chat on your website?

Live chat is one of the quickest ways for your business to assist your shoppers and maximize their experience as a shopper or a client. It’s essential, however, for your company to follow live chat best practices.

Keep reading to learn more about these nine must-follow rules for live chat!

More than 90 percent of U.S. shoppers have bought something from Amazon, the world’s largest ecommerce platform. For many consumers, Amazon is a one-stop shop, which is why the company continues to add helpful features to its search results, including product ads and recommendations.

What do Amazon’s new-and-improved search results look like, though?

Find out in our exclusive Amazon infographic: The Anatomy of an Amazon Search Result!

If you are searching for an effective way to interact with customers on your site, then live chat software could be the tool you need. Live chat allows you to communicate with consumers easily and ultimately provide them with a service that they will find useful.

Need proof? Check out this list of the nine benefits of live chat. With these live chat statistics, you can gain a better understanding of why live chat is essential in the digital atmosphere and why you should use live chat to stay ahead.

For advertisers, technology is critical. Whether they’re designing a campaign with team members or analyzing a campaign’s data, technology serves an important role — hence the term, adtech. As more consumers become connected online, that role will only grow.

Ready to learn more about adtech and how you can use it to boost your online advertising? Keep reading!

What do Google, Kellogg’s, and Holiday Inn all have in common? They all use programmatic advertising, a tool that provides businesses with new ways to promote their products, reach their target audiences, and achieve their performance benchmarks.

In other words, it helps your company drive purchases, quote requests, phone calls, visits, and more.

Before you add programmatic advertising into your business strategy, however, it’s critical to understand what it is and how it works for you. That’s why we’re providing the 411 on this go-to tool for marketers and advertisers.

Keep reading to get started!