As a small business owner, you’re always looking for new opportunities to help your business reach valuable leads. Social media platforms, like Facebook, offer many opportunities for your business drive new traffic and earn new leads. With technology like Facebook pixel, small and medium-sized businesses can better target interested leads.

For your business, Google Analytics is a powerhouse resource. With dozens of metrics and insights available, it provides an unparalleled look into not only your website and your audience but also your search engine optimization (SEO) performance.

How can you use Google Analytics for SEO, though?

In this quick guide, we’ll cover four critical Google Analytics metrics for measuring your SEO performance. Learn how to view and measure these data points in Google Analytics, plus get some additional tips for getting the most from your SEO and Google Analytics measurements.

Are you using live chat on your website?

Live chat is one of the quickest ways for your business to assist your shoppers and maximize their experience as a shopper or a client. It’s essential, however, for your company to follow live chat best practices.

Keep reading to learn more about these nine must-follow rules for live chat!

More than 90 percent of U.S. shoppers have bought something from Amazon, the world’s largest ecommerce platform. For many consumers, Amazon is a one-stop shop, which is why the company continues to add helpful features to its search results, including product ads and recommendations.

What do Amazon’s new-and-improved search results look like, though?

Find out in our exclusive Amazon infographic: The Anatomy of an Amazon Search Result!

If you are searching for an effective way to interact with customers on your site, then live chat software could be the tool you need. Live chat allows you to communicate with consumers easily and ultimately provide them with a service that they will find useful.

Need proof? Check out this list of the nine benefits of live chat. With these live chat statistics, you can gain a better understanding of why live chat is essential in the digital atmosphere and why you should use live chat to stay ahead.

For advertisers, technology is critical. Whether they’re designing a campaign with team members or analyzing a campaign’s data, technology serves an important role — hence the term, adtech. As more consumers become connected online, that role will only grow.

Ready to learn more about adtech and how you can use it to boost your online advertising? Keep reading!