Skip to main content ↓

With web design for wholesale suppliers, you can create a top-notch website that provides your audience with a great experience and keeps them engaged.

Keep reading to find out what six elements you need on your website to drive success!

If you feel overwhelmed with trying to design your website, our team at WebFX can help. We have a team of over 500 web design experts ready to help! Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!


Why web design for wholesale suppliers matters

Wholesale supplier web design is critical for helping your business grow. Here are three reasons web design matters:

1. Web design helps increase your search rankings

So, why invest in web design for wholesale suppliers? Well, investing in web design helps to improve your search rankings

SEO services is the process of optimizing your website to rank better in search results. It’s not enough to have a beautifully designed website –– it needs to rank well in search results so that people can find it when looking for a wholesale supplier.

Designing your website well and incorporating strategies like SEO makes your business more visible online. If your website performs well on search engine results pages (SERPs), potential customers looking for the products you offer in bulk can find your inventory fast.

2. Web design helps you build brand recognition

When you invest in web design for wholesale suppliers, you help build a better and more recognizable brand image. If you want to earn more clients for your business, you need them to recognize your brand when they’re looking for a wholesale supplier.

Investing in web design helps you build your brand. You implement your brand’s unique style and colors into your website to help create an image for your company.

That way, when prospects visit your website, they get familiar with your brand. When it comes time to decide on a wholesale supplier, they’ll remember your company and ultimately choose you.

3. Web design helps you provide a better user experience

In today’s world, people don’t have to settle when it comes to choosing a wholesale supplier. So, if you aren’t holding your website to a high standard and trying to provide the best experience, people will leave your website to visit a competitor’s. 

You need to invest in web design for wholesale suppliers to ensure you provide a positive user experience.

Providing a positive user experience means making it easy to navigate to pages on your website, having a fast-loading website, and making content on your website easy to read and digest. 

By providing your audience with a positive experience, they’ll stay more engaged on your website, which leads to more customers for your business.

6 web design elements to include on your website

So, where do you start with wholesale supplier web design? Check out this list of six web design elements you need to create a top-notch website:

1. A branded design

A key component of web design for wholesale suppliers is creating a branded design. When someone visits your website, you want them to get familiar with your brand, so they ultimately choose you. You can start by creating a branded design for your website.

The best thing you can do is create a brand style guide. Creating a brand style guide ensures that your website is consistent on every page and provides a cohesive experience. 

Your style guide will establish:

  • What colors you use on your website (stick to 3-4 colors)
  • Your font style and sizes
  • Your image style
  • Your video style
  • Your call to action (CTA) button colors and style

By using a branded design, you’ll help more prospects get to know your wholesale supplier company.

2. Functional navigation

Another key component of wholesale supplier web design is creating a functional navigation. When visitors want to find specific information on your website, they use your website’s navigation bar to help them find it. If your navigation bar isn’t functional or organized, you risk prospects leaving your website.

So, how do you create the best navigation bar for your website?

First, you need to make sure it’s organized. Use broad headings and categories to help keep your products orderly and make it easy for people to find what they need.

Navigation on a wholesaler website showing the multiple product categories they offer

Second, you’ll want to add a search function to your navigation bar. Many people come to your wholesale supplier website looking for specific products, and they want to find them fast. Integrating a search bar helps them find what they need with ease.

Additionally, you’ll want to ensure your navigation is branded since it appears at the top of every page. Integrating your logo into your navigation is a great way to keep your brand top of mind.

DollarDays navigation showcasing their logo in the top left corner and a search bar on the right

By creating a functional navigation that fits your brand, you’ll help visitors find what they need with ease and turn more prospects into customers.

3. Informative copywriting

Your website’s design is just one aspect of web design for wholesale suppliers. Just as important as the design is the information you put on your pages. After all, people come to your website to learn about the products you offer and to see if you’re a good fit for their needs.

That’s why it’s important that you create informative and helpful copywriting. From product descriptions to information about how your wholesaler works, you need to provide information that educates your audience on what they want to know.

If you have special programs or further discounts you offer, make sure those pages provide helpful and digestible information.

DollarDays page on teacher supplier programs

Whenever you share information on your website, make sure it’s easy to read and understand. Use short paragraphs and bulleted lists to make it easy to skim.

4. Ecommerce functionality

A critical component of wholesaler web design is ecommerce functionality. Your audience will use your website to find and purchase your wholesale products. It’s critical that you have all the necessary ecommerce functionality to allow those sales to complete smoothly.

Ecommerce functionality includes:

  • A quick and painless checkout process
  • Digital shopping cart
  • Product catalog
  • Item pricing listed

Product listings for multi-colored backpacks on a wholesaler website

By adding ecommerce functionality to your website, you’ll ensure your website visitors have a painless shopping experience.

5. High-quality images

When you start with web design for wholesale suppliers, you’ll find that having high-quality images is a critical aspect to your success. When people come to your website to purchase products, they’re using your website’s images to help them determine if the product is the right fit.

If you have grainy, stretched, or low-quality images, your audience won’t feel confident about buying from you.

That’s why it’s critical that you use high-quality product images throughout your website. Since people can’t see your products in person, they need good resolution images to get a close look at the products you offer. Professional imaging helps build credibility and trust, which leads to more people choosing your wholesaler.

6. Customer service functions

As a wholesale supplier, you have people who need to ask questions about the products you offer, the status of their orders, and more. That’s why a key component of wholesaler web design is adding customer service functions.

You want to make it easy for shoppers to contact you if they have any questions or concerns about products or purchases.

The best way to do that is to integrate a live chat feature into your web design. With a live chat feature, people can contact your company at any time to get answers to their questions. You can also integrate a chatbot to help answer common questions quickly.

Additionally, you’ll want to add a dedicated “Contact Us” page where people can find all the information they need to contact your business, including your address, customer service email, and phone number.

Invest in web design for wholesale suppliers from WebFX

As a wholesale supplier, you benefit from making commercial buyers’ journeys as seamless as possible. By investing in wholesaler web design, you’ll create a positive user experience on your website and drive more revenue for your company.

But web design is no small task, so if you’re feeling overwhelmed or unsure where to start, consider partnering with WebFX. With over 28 years of web design experience, you can feel confident you’ll get the website you need to boost your revenue.

Want to get a glimpse into the type of website we can design for you? Check out our design portfolio to see the websites we’ve already designed for our clients!

Ready to build your revenue-driving website? Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!

We Drive Results for Wholesale Supply Companies

  • Data-driven decision making that’s generated $3B in revenue for clients
  • Dedicated account manager backed by 500+ digital experts

Get a Quote

dots background

top clutchco seo company business services 2024

background shape

Explore our professional services case studies

Read our case studies for a more in-depth look at our results.



Increase in conversions

Great Northern


Increase in conversions

Northside Towing


Increase in ad spend ROI



Get a free proposal

Solving key challenges for wholesale suppliers

Our website isn’t driving enough traffic

Optimize your website to achieve higher rankings in the search results when potential clients search for your services online, so you can enjoy more web traffic and revenue.

Website icon.

We’re struggling to stay ahead of our competitors

Outshine your competitors in the search results and launch cutting-edge marketing strategies that encourage your audience to choose your services every time.

Marketing icon with flame.

We’re not selling the services we offer

When you partner with WebFX, we’ll help you get your services in front of the people actively searching for them so you can maximize your revenue.

Branch icon of a storefront.

We’re not attracting enough new clients

Craft engaging website copy and designs that encourage more of your website visitors to become leads (and eventually clients) with our team of award-winning copywriters, designers, and more.

Target icon with archery arrow hitting target.