Page Speed Optimization Pricing: How Much Does It Cost?
A one-second increase in your site’s speed can boost your conversion rate by seven percent, which is why it’s no surprise that companies invest in routine page speed optimization. How much does page speed optimization cost, though? With a price range of $50 to $12,000, there are a lot of factors that influence page speed optimization pricing. Ready to find out what they are, plus what you should pay for page speed optimization services? Just keep reading!





Professional page speed optimization pricing
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Explore page speed optimization service plans
- 25 hours spent improving site speed
- 200+ SMEs behind campaign driving results
- $3,125 initial investment
- 50 hours spent improving site speed
- 200+ SMEs behind campaign driving results
- $6,000 initial investment
- 100 hours spent improving site speed
- 200+ SMEs behind campaign driving results
- $11,500 initial investment
- What is page speed optimization?
- Why does page speed matter?
- How to check your website's page speed
- How much should businesses pay for page speed optimization?
- What determines page speed optimization pricing?
- What do page speed optimization services include?
- Why invest in page speed optimization?
- How long does page speed optimization take?
- What kind of page speed increases can you expect?
- Is page speed optimization a one-time investment?
- How often should you optimize pages for speed?
- Page speed optimization plans from WebFX
How much does page speed optimization cost in 2021?
In 2021, page speed optimization services cost $50 to $12,000. Prices depend on several features, including your site’s size and format and your service provider’s experience and service plan. While some agencies charge a flat rate, most page speed optimization prices use an hourly rate. Ready to learn more about what page speed optimization services cost and what you should pay? Keep reading! Or, if you’re looking to get more information on page speed optimization prices for your site, you can reach out to our award-winning team of strategists. You can contact us online or call us at 888-601-5359 to chat one-on-one.
Common page speed optimization pricing questions
What is page speed optimization?
Page speed optimization focuses on improving the speed or load time of your webpages. From a technical standpoint, your load time refers to how long it takes a webpage to load all its content, which can include text, images, and video.
Why does page speed matter?
For businesses today, page speed matters because of users and search engines.
Users
From a user perspective, speed is critical.
Today, people expect a website to load within two seconds. If it doesn’t, they have a high chance of leaving your website and visiting a competitor’s site. The truth, however, is that website load times often exceed two seconds.

A recent study, for example, discovered that the average load time for mobile sites is 15 seconds. For reference, more than 50 percent of the world’s Internet traffic comes from mobile devices, which is why companies need to consider and prioritize the mobile user experience.
As a load time of 15 seconds is eight seconds longer than users expect, it causes a lot of shoppers to spend their money elsewhere. It also costs companies valuable sales.
If your website takes longer than two seconds to load, you can trust that your website is losing your business money.
Search engines
If you’re familiar with search engine optimization (SEO), you may already know that page speed can influence your organic rankings in search results on Google, Bing, and other search engines. When you don’t rank at the top of search results, it’s difficult to reach your ideal shopper, which cuts into your revenue.
What if you’re new to SEO, though? Keep reading for a quick SEO review.
SEO refers to an umbrella of digital marketing strategies. These strategies all work towards the same goal of improving your online visibility. When you optimize your online presence and rank higher in search results, you can reach more customers and ultimately earn more revenue.
For a better explanation, look at the example below.

It’s a result for the search “wicker furniture cushions.” You can see the first four organic search results. If your business sold wicker furniture cushions, you’d want to appear first in this search considering that the first search result earns more than 30 percent of search traffic.
If you have a slow page speed, however, it’s not going to happen.
Google relies on more than 200 ranking factors when determining its search result rankings, and page speed is one of them. When Google sees a webpage with poor or average page speed, it recognizes how that impacts the experience of users. As a result, Google ranks it lower in search results.
That’s why if you want to appear in those relevant and valuable search results, you need to upgrade your optimization game. It’s not enough to publish a webpage that features the phrase “wicker furniture cushions” and a gallery of your products. You also need to make your webpage as fast as possible.
While page speed matters to both search engines and users, it’s essential for the same reason: user experience.