What do page speed optimization services include?
Like pricing for page speed optimization, deliverables for your service also vary. That’s because your agency should tailor their services to your website or webpage’s unique needs, which is what we do for our satisfied clients.
Here are a few examples of what most page speed optimization services should include:
- Website optimization
- HTTPS setup
- HTTPS request reduction
- Image optimization
- JavaScript minimization
- Caching configuration
- Redirect optimization
As you can tell, a lot of these features are technical — and probably new to you and your team. That’s why it’s helpful to partner with an agency that specializes in page speed optimization and features a dedicated team of developers.
It’s also an immense benefit to have an agency that doesn’t hesitate to answer your questions about these terms. WebFX, for example, ensures that our clients understand our recommendations, whether it’s for page speed optimization, SEO, or another digital marketing service we offer.
Why invest in page speed optimization?
When it comes to page speed optimization, you want to make it a priority. It offers numerous advantages, which can help your company earn more conversions, sales, and revenue. Those wins can give your business the chance to achieve its biggest goals, like opening a new location, launching a new product, or hiring a new team member.
Five of the most notable benefits of investing in page speed optimization include:
1. Improve your user experience
With today’s users expecting a website to load in two seconds or less, you can bet that a faster website improves their online experience. That’s why mobile sites that load within that timeframe have a 15 percent higher conversion rate than other mobile websites.
Providing shoppers with the best possible online experience is critical.
![A statement on how page speed can influence user behavior]()
Almost 90 percent of people shop with a competitor after a poor user experience (UX), which can include not only your page speed but also other features, like your navigation. That’s why more businesses are investing in page speed optimization, as well as UX testing.
The best part is that improvements to UX offer the tremendous return of $100 for every $1 invested.
2. Accelerate your conversion rate
With page speed optimization, your website’s conversion rates can move to a whole new level. Just a one-second increase in your page speed can boost conversion rates by seven percent. What does that kind of growth look like, though?
For perspective, check out this table.*
It looks at how much money your website loses every year without that one-second increase.
|
Dollars made per day
|
Dollars lost per year
|
|
$100/day = 100*365*.07
|
= $2555 lost/year
|
|
$1000/day = 1,000*365*.07
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= $25,550 lost/year
|
|
$10,000/day = 10,000*365*.07
|
= $255,550 lost/year
|
|
$100,000/day = 100,000*365*.07
|
= $2,555,000 lost/year
|
*Note: These are not guaranteed results, but calculated according to a seven-percent increase in conversions with each one-second improvement to your website.
Compare the average cost of page speed optimization, which is $50 to $12,000, to those losses. If your company makes a $1000 per day, you would make back the cost of your page speed optimization services and then some in a year.
Why lose that money if your company can make it, instead?
3. Maximize your time
While you could do page speed optimization on your own, it would take a lot of time and knowledge.
If you're running your own business, department, or projects, your website is one small blip on the radar when it comes to your responsibilities. And, chances are, you don't have the time to focus your efforts on page speed, and neither does anybody else at your company.
When you hire an agency like WebFX for page speed optimization, you can focus on your top priorities. Plus, you eliminate the worry and stress of leading or handling the project in-house. You also save a tremendous amount of time by not having to learn all the technicalities of page speed optimization.
4. Increase your website traffic
More than 70 percent of businesses and 80 percent of consumers start their research for a new product or service online. In most cases, they rely on a search engine like Google, Bing, or Yahoo to help them find what they’re looking for. That’s why more than 50 percent of users discover a new company after a search.
![A statement on how users search the Internet for new products or services]()
Improving your page speed, as well as optimizing your webpages for SEO, helps you rank better in relevant search results. With a better position in search results, your website can earn more valuable traffic. While traffic can sometimes appear as a vanity metric, it’s still useful.
For example, you can see how much traffic you’re driving to your site and how much of that traffic converts. That can help your SEO agency or in-house team discover new ways to improve your strategy, such as by upgrading your website with UX testing.
If your website doesn’t have the speed to rank in search results, however, your team never receives that data that could potentially improve your website.
5. Enhance your SEO strategy
Google considers more than 200 ranking factors when developing its search results. While your business needs a smart and competitive SEO strategy, it also requires a fast website. That’s why page speed optimization is so valuable to companies investing in SEO.
With a fast and optimized website, your business can earn a valuable place in relevant search results. It’s an enormous win, as 75 percent of users stick to the first page of search results while only 25 percent click to the second page.
If you want to maintain your rankings in search results, however, page speed optimization needs to become an ongoing strategy, like SEO. By making page speed optimization a long-term part of your digital marketing strategy, you can maximize the results of your SEO.
How long does page speed optimization take?
While turnaround times vary, page speed optimization generally requires 20 to 100 hours of developer work.
As a result, most agencies need at least a week before they can finish optimizing your website. If you have a hard deadline for your site, alert service providers before you sign with them. That way, they can let you know if the project’s feasible for them.
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