Site Speed Optimization Pricing: How Much Does It Cost?

How much does website speed optimization cost in 2025?

In 2025, website speed optimization services cost $50 to $12,000. Prices depend on several factors, including your site’s size and format and your service provider’s experience and service plan. While some agencies charge a flat rate, most page speed optimization prices use an hourly rate.

Ready to learn more about what site speed optimization services cost and what you should pay? Keep reading! Or, if you’re looking to get more information on site speed optimization prices for your site, you can reach out to our award-winning team of strategists. You can contact us online or call us at 888-601-5359 to chat one-on-one.

How long does site speed optimization take?

While turnaround times vary, website speed optimization generally requires 20 to 100 hours of developer work for the initial optimization. As a result, most agencies need at least a week before they can finish this initial work.

To maintain your site speed, an agency will typically need between five and 25 hours each quarter.

If you opt to handle improving your site speed on your own, you’ll need to factor in hours to learn how to optimize your website, practicing optimization, and fixing any errors that come in the learning process.

What kind of page speed increases can businesses expect?

With website speed optimization services, results vary. They also depend on several factors, like your website’s current speed and your agency’s experience. That’s another reason why you want to invest in site speed optimization services versus paying for the cheapest option.

For reference, you can refer to these estimates for typical page speed score increases:

How often should you optimize pages for speed?

The answer varies. At a minimum, you should analyze your page speed at least once a month to spot any issues and fix them.

If you’re making big website changes, though, you’ll want to monitor your page speed more often. You may up your frequency to once a week or a few times a week, just to ensure your website isn’t significantly slowing down as you make updates.

That’s why it’s great to partner with a site speed optimization agency — they do the work for you, so you don’t have to worry about finding the time to do it on your own.

How much should I pay for site speed optimization?

With a price range of $50 to $12,000, a lot of businesses wonder about website speed optimization pricing. What’s a fair and reasonable price for your website, and how can you make sure your company’s decision-makers understand that this service is worth the cost?

To understand what you should pay for site speed optimization services, look at how agencies price their services:

• Hourly rate ($50 to $150 / hour): A lot of businesses that offer site speed optimization base their pricing on an hourly rate. At a minimum, website speed optimization requires 20 hours. This pricing model allows for a customized strategy, which works well because sites vary when it comes to what slows them down.

• Flat rate ($95 to $400 / site): Some agencies, however, offer a flat rate for their site speed optimization services. While businesses like the fixed rate, agencies often place a page limit cap on their services, usually five or six pages, which can result in a low upfront cost and a high final charge at the end.

• Hybrid rate ($1250 to $12,000 / site): This pricing model, which WebFX offers, is a combination of flat- and hourly-rate pricing models. With a hybrid rate, the agency bases its page speed optimization pricing off a flat rate, which scales off a set number of hours dedicated to your website. It’s also free of any page limits.

Now, what should your company pay for website speed optimization services? Start by answering these questions:

• How many pages do we have on our website?
• What is the total number of pages that need optimized for speed?
• How many pages are high-priority when it comes to speed?
• What is our preferred pricing model?
• What is our maximum budget?
• Which agencies do we want to work alongside?

Use your answers to determine what your company should pay for site speed optimization services.

In most cases, your pricing model preferences and your website’s size have the most influence on what you decide to pay. It’s also worth mentioning that plenty of businesses offer “cheap” or “low-cost” pricing for their website speed optimization services.

While tempting, it’s often a scenario where you get what you pay for, which means a website or a webpage that’s only a tiny bit faster. If a company’s prices seem too good to be true, they probably are, which is why it’s smart to invest your money elsewhere.

What determines website speed optimization prices?

The five features that have the most impact on website speed optimization prices include:

1. Your website’s size

Your website’s size has a massive influence on your site speed optimization prices. If you have a five-page site, versus a 50-page one, you can expect lower prices due to the time required. An exception is if you’re purchasing website speed optimization services at a flat or hybrid rate.

Remember, however, that many flat-rate fees include a page limit cap.

From a pricing perspective, your website’s size can influence what type of pricing model you choose.

2. Your website’s current page speed

In most cases, a website with a slower speed score tends to cost more than a site with a faster speed score.

Why? If your website’s already fast, it tends to require less work than a site that’s sluggish. That’s why it’s worth investing in routine site speed optimization services, as you can continue to maintain your website’s speed and make minor improvements to it.

3. Estimated project hours

If you’re interested in an agency that offers hybrid or hourly pricing, your project hours will also influence your page speed optimization costs. For hybrid pricing, most service providers use hourly ranges in increments of 25, 50, and 100.

The more time required to put into a website, the more the project costs.

In most cases, companies are unsure how many hours their website requires for page speed optimization. That’s normal. When you contact an agency or request a quote, they can provide advice on what hourly range is best for your website.

4. Your website’s platform

Your website’s platform can also affect your site speed optimization pricing. A few common platforms include:

1. WordPress
2. Shopify
3. GoDaddy
4. Wix

Depending on your business, you may have an in-house developer that created your website with HTML. This decision can influence your page speed optimization costs, as well as agency selection. While a lot of service providers specialize in the earlier platforms, only a few offer their services for more complicated sites.

From a pricing perspective, platforms like WordPress, Wix, and Shopify can cost less than more complex platforms.

5. Quality of the agency you choose

Pricing for website speed optimization services also depends on your agency.

If you choose an agency with less industry experience, they often charge less for their services. While a lot of businesses like these upfront savings, there are typically downsides. For example, these agencies frequently have a smaller staff, which can result in your optimization taking longer and costing more if they charge an hourly rate.

The background of their team can also result in overlooked optimization opportunities. For your company, that means you’re paying for a service and not receiving the full value of it, which doesn’t maximize your budget or page speed.

As you browse site speed optimization prices, keep these cost factors in mind.

Is website speed optimization a one-time thing?

A lot of companies look at site speed optimization as a one-time investment. However, because search engines, your website, and your competitors’ websites change constantly, site speed optimization requires ongoing work to ensure your site continually performs well.

At WebFX, our site speed optimization service plans include an initial optimization and ongoing optimization work to maintain your page speed over time.

Why consider ongoing site speed optimization?

WebFX offers two main packages – initial and ongoing – but there are a few important reasons you should consider ongoing page speed efforts:

1. As Google and other search engines continue to evolve, it’s crucial to your website’s success that site speed optimization is prioritized on an ongoing basis. In addition, site evolution — including plugin and CMS updates, require you to keep up with page speed audits.
2. Site speed optimization is a technical service that requires dedicated time from expert developers to uncover hidden issues in code that may be slowing down your site.
3. You’ll likely see larger gains upfront and incremental gains over time, but small, incremental gains will keep your site’s page speed in check.