The Beginner’s Guide To Harnessing AI for Roofing Companies

In Ancient Rome, a roofer had to make each roofing tile individually by shaping it on their leg out of clay. You’re probably very glad you don’t have to do that today. That’s thanks to the variety of roofing technology that’s been developed over the past few centuries — and today, the latest advent in roofing tech is artificial intelligence (AI).

Of course, AI is used for a lot more than roofing. But roofers are among the industries that have seen the most success adding AI to their tech stacks. You may have already heard about the way AI is being used in your industry, and you might be curious how you can take advantage of it. If so, you’re in the right place. Below, we’ll cover the following:

• Why AI for roofing companies matters
• Top applications for roofer AI
• Top AI roofing tools
• Roofer AI FAQ

Before you go on, be sure to subscribe to Revenue Weekly — our email newsletter — to get more information about using AI and other marketing technology for your roofing business!

Why AI for roofing companies matters

First of all, why use AI for roofers to begin with? What’s the benefit?

The biggest reason to use roofer AI is that, for better or worse, this is the direction in which the world is moving. Businesses across almost all industries have been integrating AI into their processes over the last few years — in fact, 82% of businesses are currently using or exploring AI.

That stat includes roofing businesses, but roofers have been on the slower side when it comes to adopting AI. When we look at marketing specifically, fewer than 30% of roofers are using AI. That means if you start taking advantage of AI now, you’ll be getting in early, giving you a major edge over your competitors. 

But more roofers adopt AI every day. So, if you wait too long, they’ll get the edge over you.

Even without the competitive aspect, though, there are plenty of ways that AI tools can help you streamline your processes. We’ll talk about some of those ways in the next section.

Top applications for roofer AI

Wondering how to use AI for roofing companies like yours? Here are some of the best roofer AI applications:

• Data analytics: AI tools can help you analyze data related to your clients, performance, sales, and more. It can quickly identify patterns and extract insights that you can act on.
• Marketing: Every roofing business needs to market themselves, but it can be challenging. AI marketing tools can help roofers analyze and optimize their campaigns to get more jobs.
• Roof measurements: AI tools can scan roofs and take automatic measurements that give you an idea of what you’re working with even before you arrive on-site.
• Damage detection: AI allows you to identify damage on roofs prior to climbing up there yourself (though manual inspection is still necessary to catch anything the AI might miss).
• Roof visualization: AI can help you simulate different roof designs and styles, so you can show clients how their homes might look with those styles.

No AI roofing tool will be able to do all of these things, so if you want to use AI in all of the ways listed above, you’ll need a few different pieces of software.

Top AI roofing tools

There are a lot of different AI roofing tools out there, and we’re not going to devote this page to listing every single one. Instead, we’ll focus on three of the best tools. These three tools together encompass all the applications listed in the previous section. They are:

1. IMGING
2. Renoworks
3. RevenueCloudFX

Get more info about each tool below.

1. IMGING (best for measurement and damage detection)

Price: $299 per user per month

IMGING is a roofing inspection tool offered by Loveland Innovations. It allows you to use drones to scan roofs and upload the photos to the app, which will then analyze those photos using AI.

From its analysis, IMGING can generate measurements for the various sections of the roof. According to Loveland’s website, that includes “a quick square count, pre-inspection measurements, or 3D models and drone measurements.”

Additionally, IMGING can identify any points of damage on the roof, making it easier for you to figure out what needs fixing and create estimates for your clients.

2. Renoworks (best for visualization)

Price: Available upon request

Renoworks is a handy tool that allows you to visualize roofs for clients using AI. As mentioned earlier, that means it lets you show them what their homes would look like with different types of roofs.

The way it works is pretty straightforward — you upload a photo of a client’s house that shows a clear view of the roof, and then they can select different roofing styles and materials to see how they would look. You can also generate 3D models based on your measurements of the house, giving you even more flexibility in the visualization process.

3. RevenueCloudFX (best for marketing and analytics)

Price: View pricing

RevenueCloudFX is the perfect tool for all your roofer marketing needs. As a proprietary marketing software created by WebFX, it allows you to manage your marketing strategy all in one place, from personalizing your content to monitoring your competitors. It also lets you track and analyze your marketing data so you can see how best to optimize your campaigns.

RevenueCloudFX is available exclusively to WebFX clients, and it also integrates seamlessly with Nutshell, our customer relationship management (CRM) software. 

RevenueCloudFX offers a variety of AI-powered tools, such as CallTrackerFX. CallTrackerFX leverages a tool called AIConversationsFX to analyze call transcripts and help you better understand who’s calling and why. It can tell you:

• Caller intent
• Caller sentiment
• Frequent keywords used in conversation
• Common call locations
• And more!

In short, it gives roofing companies like yours better insight into who calls you and why, which helps you serve your audience more effectively. If you’re looking for a way to drive more leads, earn more referrals, and get more jobs, RevenueCloudFX is a valuable tool to have at your side.

Roofer AI FAQ

Have questions about AI for roofing companies? Get answers here!

WebFX knows AI for roofing companies

When it comes to all things roofing, you’re the expert. But expertise in roofing doesn’t necessarily mean that you’re a master of marketing, which is why many roofers opt to partner with a professional marketing agency. If you’re looking for some help with your campaigns, look no further than WebFX.

We have over 29 years of experience driving revenue for our clients — including many roofing companies — through digital marketing. With the help of our expert team and our trusty, AI-powered marketing platform, RevenueCloudFX, you’ll earn more jobs to keep you busy during peak season.

Interested in partnering with us for our AI marketing services? Just give us a call at 888-601-5359 or contact us online today!