Your Guide to AI for Amazon Sellers

In 2025, AI tools can help you with tons of different tasks, especially when it comes to sales and marketing.

And that’s not just true for your own website. There’s also a growing interest in AI for Amazon sellers, and if you’re one of those sellers, you may be interested in seeing what AI can do for your Amazon store. 

On this page, we’ll look at several of the best ways to use AI on Amazon, plus a few of the best AI tools for Amazon campaigns: 

• What is AI for Amazon?
• Why use AI for Amazon sellers?
• Use cases of AI for Amazon sellers
• 7 leading AI tools for Amazon sellers

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What is AI for Amazon?

AI for Amazon sellers encompasses any tools or processes that automate repetitive tasks, such as listing creation, pricing, competitor research, and more.

Why use AI for Amazon sellers?

Adding AI to your Amazon strategy can help you elevate your approach to marketing. Whether you’re a small business with limited time and resources or a large company who needs a competitive edge, the benefits of AI can apply to all.

These are the reasons that Amazon sellers like you use AI:

• Saving time: The greatest benefit of AI for Amazon sellers is reducing time spent on repetitive tasks. Instead of manually writing, creating, and optimizing listings, you can focus on running your business.
• Analyzing customer data: Using AI can help you track, collect, and analyze customer to help you personalize your selling experience. With AI tools, you can target the behaviors and preferences that customers rely on when shopping.
• Informing your pricing strategy: AI algorithms can adjust pricing based on market demand, competitor pricing, and customer behavior. With this assistance, you get better control over your pricing strategy and earn the most profit possible.

Use cases of AI for Amazon sellers

There are several ways that AI tools can improve your Amazon sales and marketing efforts. Below, we’ll look at five of the best uses for Amazon AI, including

1. Product, keyword, and competitor research

If you want users to find your Amazon listings, you need to be familiar with the existing market. You need to know what keywords to target on your product pages, as well as what your competitors are doing to sell their own versions of those products.

Learning all of that information requires research, which can be very time-consuming. Thankfully, AI can help with that. Various Amazon AI tools can integrate with the platform and give you data that you can use to better optimize your pages.

2. Listing creation and optimization

After you’ve conducted research to find out what you’re up against, it’s time to start building out your product pages. That, too, can be time-consuming. But again, AI comes to the rescue. Simple text generation tools can help you develop product details and descriptions for your pages.

It’s up to you whether you have the AI do this for you entirely, or whether you simply use it as a starting point. I’d recommend the latter because blindly trusting AI to come up with your product descriptions for you is a great way to find yourself facing a lawsuit for inadvertently including false information.

3. Image and video generation

As you probably already know, AI can also help you create images you can use on your product pages. In fact, Amazon has a video and image generator tool that lets you input your listings and create visual content from there: 

You can even use AI to generate other types of images — graphics of people using a product in certain ways, for example. Plus, AI can still help you optimize product images by analyzing them to see which ones will be the most effective at driving sales.

Tip: Always be careful when using AI image and video generators. Be sure they reflect your products and brand correctly before adding them to your listings!

4. AI-powered pricing strategies

As we mentioned above, AI algorithms can adjust pricing automatically to help businesses like yourself earn the highest profit while remaining competitive. 

For example, if you use a tool that allows for algorithmic pricing, you can allow it to automatically alert you or change your price to compete with the industry standard.

This way, you don’t have to constantly check the market price and determine your price — but you’re still earning a solid profit for each listing.

5. Sales and customer analytics

In addition to helping you predict the future, Amazon AI tools can help you analyze the results of your past and present sales efforts. These tools can help you identify which products sell the most, which types of people buy them, and which marketing campaigns drive the most sales.

Using that information, you can then reoptimize your marketing and sales efforts on Amazon. If a particular product isn’t driving many sales, you can consider pulling it. Or, if a specific marketing campaign is driving tons of results, you can use that same strategy going forward.

6. Supply chain and inventory management

Using AI for Amazon sellers goes beyond traditional marketing and sales. You can use AI to help you manage your inventory to prevent supply issues before they happen.

For example, AI can optimize inventory levels, predict stock requirements, and streamline supply chain operations. And, Amazon’s new supply chain services make it easier to streamline your fulfillment process.

7 leading AI tools for Amazon sellers

There are plenty of AI tools for Amazon sellers like yourself, from Amazon’s in-house options to third-party choices. So, what are some good Amazon AI tools to use?

Here are the best AI tools for Amazon sellers, including their in-house options:

1. Amazon generative AI
2. Project Amelia
3. Fit Insights
4. A+ Content
5. Pixmap
6. Helium 10
7. Seller Snap
8. Jungle Scout

1. Amazon generative AI

Price: Free

Best for: Quickly creating high-quality product listings using AI-generated content

One of the best AI tools for Amazon is right there on the platform itself. Amazon lets sellers use generative AI to help create their product pages. All they have to do is input a few very basic pieces of information about their product, and the AI will create a description for it.

As I mentioned earlier, you want to be careful not to let this tool do everything for you. But if you use it as a starting point and then manually review and edit the text it generates, it can really speed up your process.

2. Project Amelia

Price: Currently unavailable

Best for: Amazon Sellers who want a conversational assistant to improve their listings

Amazon’s Project Amelia is a conversation-based AI assistant that helps sellers learn more about their listing insights and optimize their products. Amelia will offer real-time insights and guidance on listings, inventory, and performance, as well as actionable improvements.

Currently, the tool is in the beta stages, so it isn’t available for users. However, this tool will be a game-changer for sellers who need (or want) extra guidance on their Amazon listings without having to use other AI tools.

Don’t get this confused with Amazon’s AI assistant, Rufus. That’s a tool to help buyers more so than sellers.

3. Fit Insights

Price: Free for qualifying apparel and shoe brands enrolled in Amazon Brand Registry

Best for: Analyzing customer feedback to reducing return rates for fashion products

Fit Insights from Amazon is a fashion-specific AI tool that allows sellers to analyze sales, customer behavior, and feedback to prevent returns and exchanges. For retail companies, this tool is essential for making sure you not only attract customers to your listings, but also satisfy their expectations when they order.

4. A+ Content

Price: Free for brands enrolled in Amazon Brand Registry

Best for: Enhancing product detail pages with rich media to boost conversions

A+ Content is a tool that provides AI-generated copy for Amazon listings. With A+ Content, you can generate and add the following types of media to your products:

• Videos
• Enhanced images
• Customized text placements
• Shoppable product-comparison charts
• And more!

To access this tool, you need a Professional selling account. You also need to be a Brand Representative for a brand enrolled in Amazon Brand Registry or have “generic products” listed in your shop.

5. Pixmap

Price: Credit-based (after 3 free tests)

Best for: Enhancing product images and ensuring they comply with Amazon’s content standards

Pixmap is a great tool for helping you test images before you use them on product pages. Just so we’re clear, it doesn’t generate images. It analyzes existing photos to give you insights into how users perceive them. It does this with things like heat maps to show you which elements of an image draw the most attention.

This tool can analyze images in a matter of seconds, so you can quickly see how people will respond to different images. That allows you to select the best images for each product.

That said, the app is only available on mobile, so it might not be the best fit for everyone.

6. Helium 10

Price: Free plan available, with paid plans at $29+ per month

Best for: Comprehensive keyword research, product tracking, and listing optimization

Helium 10 is an ideal tool for product and keyword research. Many businesses use it to keep up with keyword rankings and overall market trends. You can also use it for sales analytics, keeping up with your own sales trends and helping you figure out how to reoptimize your product pages and marketing.

It’s a fairly customized tool, formatting your dashboard based on your answers to a quiz it gives you when you first get started. It’s also very intuitive and easy to use.

7. Seller Snap

Price: $250 per month

Best for: Sellers who want dynamic, AI-powered repricing to maximize profits

Seller Snap offers dynamic pricing and repricing features to help you stay competitive in your market. Think of it as an all-in-one advisor for managing your product inventory, pricing, and sales information to strengthen your bottom line.

With this tool, you can access a centralized dashboard and view your:

• Advertising performance
• Marketing and sales data
• Inventory levels and notices
• Recommendations for restocks and pricing updates
• And more!

You can even customize the data you see and use to fit your goals and needs. So, your strategy will be completely custom-fit to your business.

8. Jungle Scout

Price: Plans start at $49 per month

Best for: Optimizing product listings with market data and competitor analysis

Jungle Scout is a leading research tool powered by AI to help companies in all aspects of theirt Amazon selling process. From product and keyword research to listing optimization and sales analytics, Jungle Scout leverages AI for a range of tasks and services.

One of the more interesting features is their validation service, which lets you assess how viable a product is over time.

Drive more revenue on Amazon with the help of WebFX

Even when you use AI on Amazon, it’s not always the easiest platform to figure out. That’s why if you really want to see success from your Amazon marketing and sales efforts, you should consider partnering with a professional agency like WebFX.

Our Amazon services are custom-made for your company’s needs, and we bring decades of digital marketing experience to the table. We can help you identify the perfect layout for your product pages and target just the right keywords to land your pages in front of users, driving up revenue in the long run.

Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today!