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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)

Can you do SEO on your own? Absolutely — but with a few caveats. There are plenty of SEO tasks you can tackle in-house with the right tools, some time, and a willingness to learn. In fact, many […]

8 minute read
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SEO
The State of SEO: 12 SEO Trends For 2025
11 min read
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Web Design
25 Minimalist Website Designs That Drive Conversion
14 min read
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Marketing
Marketing Agency Cost: How Much It Costs To Market Your Business in 2025
9 min read
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Marketing
150 Fresh Marketing Stats for 2025
12 min read

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Is Your Strategy Ready for 2025?
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The Ultimate Programmatic Advertising Guide
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Revenue Marketing 101
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Marketing
What Is Contextual Targeting? (And Why Does It Even Matter?)
8 min read 6/11/2021
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Social Media
What are Instagram Stories? Your All-Encompassing Guide to IG Stories
8 min read 6/10/2021
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Marketing
How to Promote My Shopify Store [3+ Tips to Market Your Shop]
9 min read 6/10/2021
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Marketing
Podcast Advertising 101: How It Works and How to Get Started
9 min read 6/09/2021
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Marketing
Market Business Online: 9 Simple Ways to Market Your Company
15 min read 6/09/2021
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SEO
How to Do a Technical SEO Audit in 7 Steps (Plus a 60-Second Shortcut)
10 min read 6/09/2021

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Learn how to grow website traffic

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SEO
Should You Use AI Copy for SEO? Here’s What You Need to Know
6 min read
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SEO
What Marketers Need to Know About Generative AI in Search
6 min read
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SEO
What Is an SEO Dashboard, and How Can I Build the Perfect One for My Business?
7 min read
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SEO
The Ultimate Monthly SEO Checklist: 6 Ongoing SEO Tasks 
7 min read

Learn how to grow your brand

Ads on ChatGPT? A Primer for Marketers
Marketing
Ads on ChatGPT? A Primer for Marketers
6 min read
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Marketing
How to Use AI for Email Marketing to Drive More Revenue
8 min read
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Marketing
35 AI Prompt Examples for Marketers
10 min read
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Marketing
What Is AI Analytics, and Why Is It Important?
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Web Design
How To Use AI for Design (With Examples)
5 min read
Micro-Influencers’ Maximum Effect on Your Brand’s ROI
Social Media
Micro-Influencers’ Maximum Effect on Your Brand’s ROI
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Social Media
Social Media as a Search Engine: Will Social Media Replace Google Search? 
8 min read
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Web Design
Complete Guide to AI Images for Marketing (+ 3 Tips for Using Images)
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WebFX News

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WebFX-U Unplugged: An Inside Look at What You Can Expect
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Scouting Out the Next Marketing Masters at Career Fairs
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{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is contextual targeting?", "acceptedAnswer": { "@type": "Answer", "text": "Contextual targeting, also known as contextual advertising, describes a targeted and automated form of digital advertising. Advanced ad platforms, like Google Ads, select and serve contextual ads based on the user’s identity and the surrounding content on the page." } },{ "@type": "Question", "name": "What types of contextual advertising can businesses use?", "acceptedAnswer": { "@type": "Answer", "text": "With contextual advertising, your business can use a few ad formats, including: Video: A video ad, like one on YouTube, can target user interests by what they’re watching. If someone clicks on a video about waxing cars, for instance, they may receive an ad for car wax on that page or video. Native: A native ad can feature contextual targeting. In appearance, native ads look like they’re a natural part of a website. They align with the visual design of a site, for example, which can make them more enticing and trustworthy to users.  Behavioral: A behavioral ad combines the context of a page with a user’s behavior, like their location or pages visited. For many businesses, behavior and context offer a powerful approach to online advertising." } },{ "@type": "Question", "name": "Who offers contextual targeting?", "acceptedAnswer": { "@type": "Answer", "text": "While contextual advertising may seem like a futuristic form of advertising, it’s available from well-known advertising platforms. If you advertise via Google Ads, for example, you can start using contextual targeting in your campaigns immediately. A few examples of platforms that offer contextual targeting include: Google Ads Simpli.fi Yahoo! Bing Network Media.net" } },{ "@type": "Question", "name": "What are the benefits of contextual advertising?", "acceptedAnswer": { "@type": "Answer", "text": "Targeting is one of the most significant advantages of contextual ads. With contextual advertising, your business can create ads tailored to a user, from their interests to their online behavior. Whether you’re looking to reach a niche audience or a broad one, contextual targeting can help you reach the right people at the right time. For example, if your business uses contextual targeting in Google Ads, you can refine users by: Demographics Topics Interests Keywords And more" } }] }