- Published: Feb 1, 2023
- Last Updated: Sep 26, 2023
- 6 min. read
Abby FieldsBranded Content Specialist
- Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
Advertising technology, or adtech for short, enables you to streamline your advertising processes, manage your campaigns, optimize your ads for better results, and more.
But not just any adtech software will help you accomplish your business goals. You need a tool that fits the needs of your unique company.
We compiled a list of the best adtech solutions on this page to make your search easier! Plus, we’ll dive into the adtech definition and how these platforms can help your company drive more revenue.
So, just keep reading!
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What is adtech?
Adtech is an umbrella term that describes the tools and software advertisers use to manage, analyze, and target their ad campaigns. Adtech tools help you track the results of your campaigns, automate time-consuming processes, manage all of your campaigns from a single dashboard, and much more.
What are the benefits of adtech?
Is adtech worth it? Yes!
Check out some of the key benefits of adtech below:
- Save time and resources: Instead of filling up your to-do list with time-consuming repetitive tasks, let your adtech platform take care of completing those tasks for you.
- Reach more customers: Adtech platforms help you leverage existing customer data so you can launch highly targeted campaigns that reach more of the people who are likely to convert into loyal customers.
- Earn a higher return on investment (ROI): Adtech tools enable you to easily measure the success of your advertisements so you can learn what drives the best results. Then, you can use those insights to improve your campaigns so you can drive more revenue and a higher ROI.
6 best adtech software options for 2024
Searching for the best adtech software for 2024 to power up your advertising campaigns?
Check out our list of the top adtech solutions below:
First on our list of the best adtech platforms is AdTechFX. AdTechFX is a multi-device programmatic platform that leverages customer relationship management (CRM) and website visitor data to help you launch targeted campaigns.
This advertising software helps you leverage the power of customer data to launch campaigns designed to reach your target audience from the jump, so you can enjoy more sales.
In fact, the use of AdTechFX can boost your closed sales by a total of 8%.
Plus, AdTechFX allows you to take advantage of powerful features like:
- CRM pipeline targeting
- Third-party audience targeting
- Account-based retargeting
- And more
Backed by over 25 years of experience in digital advertising, AdTechFX is designed to help you launch ad campaigns that drive the highest ROI for your business.
2. Google Marketing Platform
Google Marketing Platform comes equipped with a plethora of handy tools that can help you better manage your ad campaigns.
You can use Search Ads 360 to access detailed insights and data from your paid search ads to monitor their performance in the search results.
You can also use Google Analytics to track conversions, clicks, traffic, and more from your Google Ads campaigns.
With Google Marketing Platform, you can access all the tools you need to measure the success of your Google ad campaigns.
This adtech platform enables you to manage all of your digital ads in a single dashboard so you no longer have to bounce back and forth between multiple platforms and tools to check in on your ads.
You can also use AdRoll to launch retargeting ads so you can easily keep your brand at the forefront of your audience’s mind.
4. Adobe Advertising Cloud
This tool also allows you to manage all of your digital media strategies, so you can say goodbye to juggling multiple tools.
Plus, Adobe Advertising Cloud uses artificial intelligence (AI) and data integrations to turn your ad strategies into data-fueled campaigns instead of gut feelings.
So, if you’re in need of an adtech platform that streamlines your ad buying process, Adobe Advertising Cloud could be a great software option for you.
5. Facebook Ads Manager
The fifth spot on our list of the top adtech solutions goes to Facebook Ads Manager. Facebook Ads Manager is your go-to adtech platform if you want to launch ads on popular social media platforms like Facebook and Instagram.
This handy adtech software option is an all-in-one tool for managing when and where your social media ads run and tracking their success.
It also comes equipped with a mobile app so you can track and manage your ads while you’re on the go.
6. Amazon DSP
Last on our list of the best adtech solutions is Amazon DSP. Like the name suggests, Amazon DSP is a demand-side platform that allows you to programmatically purchase ad space to reach new and existing customers on or off Amazon.
Amazon DSP uses in-depth insights and shopping signals to ensure your ads reach the people who are most likely to purchase your products or services.
This platform also comes equipped with detailed reports so you can easily measure the success of your ad campaigns and make improvements to drive better results in the future.
One platform tracking countless metrics and driving stellar results.Learn More About Our Proprietary Software
Power business growth with the best adtech software today
In need of one of the best adtech software options for 2024 that will help you drive more sales and revenue? Look no further than AdTechFX.
AdTechFX helps you launch highly-targeted ads designed with effective messaging that maximize your conversions based on CRM and visitor data.
Leverage insights backed by data to earn the highest ROI for your ads and fuel growth for your business.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more