President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William’s background in scientific computing and education from Shippensburg and MIT provided the foundation for RevenueCloudFX and other key research and development projects at WebFX.
One of the easiest ways to reduce page response times is by optimizing your website images to reduce their file sizes as much as possible. Optimizing images not only makes your web pages load faster, but also reduces your bandwidth consumption, which can translate to significant savings in your hosting bills.
You’re paying for SEO, so make sure your company is optimizing images! There are several free (and paid) tools available at your disposal to shrink and optimize images.
In this article, you will find convenient and user-friendly tools for making your web images as tiny in file size as possible.
1. smush.it!
Smush.it makes optimization of your images a breeze. Created by Stoyan Stefanov and Nicole Sullivan, Smush.it is a tool that is available as a Firefox extension, a bookmarklet, or as a simple web-based application. It takes in most types of image formats, and automatically converts GIFs to PNGs (because they’re virtually the same, only that PNGs weigh a whole lot less).
2. RIOT
RIOT, which stands for Radical Image Optimization Tool, is an image optimizer for Windows users that is available as a standalone application or as an extension of IrfanView. It supports inputs in JPG, PNG, and GIF files and has the ability to strip out image metadata for further reduction of file bloat. It also has some basic image-editing utilities such as pan, zoom, and rotate, and flip built in.
3. Kraken.io
Kraken.io is a paid option if you’re looking for something more advanced with image compression. You can use it directly through your browser. It offers compression modes including Lossy, Lossless, and Expert. It supports image formats such as PNG, JPEG, GIF, SVG, HEIC, and more.
Plans start at $5/month for 500MB of image compression per month.
4. Optimizilla
Optimizilla is an online image optimizer that enables you to compress JPEG, GIF, and PNG images. You can upload up to 20 images at a time, and mix and match file types when you upload. It’s a simple and free option if you want to compress images fast.
5. PNGGauntlet
PNGGauntlet is a .NET GUI application for PNGOUT. It can be used to convert JPG, GIF, TGA, PCX, and BMP to highly optimized PNG files. PNGGauntlet is perfect for individuals that are uncomfortable working in the command-line/Windows Run dialog box, but would still like to take advantage of PNGOUT’s superior optimization algorithm.
Try these image compression tools today
If you need to compress images, try any of the tools above today! Compressing your images will help your website load faster, so you can deliver a better experience and rank better in search results.