When we’re creating a website, the best thing we can do is keep our future users in mind. They’re who we’re making the site for, anyway, right?
In order to create a website customers will love, you’ve got to keep in mind user experience (UX), or user interface (UI). UX/UI helps digital marketers and designers to build websites and digital marketing campaigns that put the user first to foster a seamless web experience that keeps customers coming back.
Take a look at some UX/UI trends for 2023 that are worth keeping an eye on (and maybe even investing in!). Ready to get started with WebFX’s UX design services? Call us at 888-601-5359 or contact us online now!
UX/UI Trends for 2023
These 2023 UX/UI trends and predictions should be on your radar:
- Immersive scrolling
- Bold color choices
- 3D and animated visual elements
- Personalization tools
- Dark and anti-light modes
- Increased accessibility
Take a look at how you can start nurturing and converting leads with these best practices for web design and results-producing graphic design trends.
1. Immersive scrolling
With immersive scrolling, designers have the power to control what content they want to display to viewers, and how that content is shown.
Often referred to as “scrollytelling,” immersive scrolling involves showing content to users in a more strategic, narrative manner. With the help of smooth animations and dynamic elements accompanying other static site fixtures, customers will be more engaged with your website.
Immersive scrolling encourages customer curiosity and invites them to interact with content on your site they might normally ignore.
While this is one of the major 2023 UX/UI design trends that marketers should look out for, we should note that immersive scrolling is a graphic design trend that is not universal. It should be tailored to your business and support your marketing goals. While it’s a great tool, ensure it aligns with your brand first!
2. Bold color choices
Of all the UX/UI trends for 2023 and predictions on this list, the use of bold color choices and designs like gradients that invoke a retro or nostalgic feeling is one that you’re probably familiar with.
Just like some 70s, 80s, 90s, and Y2K fashions are coming back in style, so too are those times’ color schemes and patterns. Specifically, design choices like bold, contrasting colors and gradients are making a big comeback in website design for UX/UI.
Gradients add a bit more motion and dynamism to otherwise flat colors. When integrated into your website design correctly, they’re a great UI trend for 2023 to attract eyes to your page and can make static elements feel more energized and meaningful.
With retro styles making a comeback, we can also expect bold color choices like neon contrasted with more muted colors to make an appearance too. Color schemes that invoke a feeling of nostalgia add another layer of personality to your website that draws people in, making this a UX trend for 2023 that you don’t want to miss out on.
3. 3D and animated visual elements
3D and animated visual elements can help draw more attention to static elements on your site. Similar to the effects of immersive scrolling, 3D and animated elements add movement (literally) to your website’s design and help hold users’ attention.
UX is enhanced with 3D elements by improving user interactions with the site and making it feel more memorable.
As an important note, though, 3D and animated visual elements should enhance and supplement other content on your website. Make sure these additions mesh with your static content and don’t take away from it.
Having unnecessary 3D graphics and animations can make your website overwhelming to users, but when it’s done right, you can create a memorable experience for website viewers that feels unique and out-of-the-box in the best way possible!
Over the last few years, augmented reality (AR) and virtual reality (VR) technology have become more and more available to businesses. We think it’s a pretty safe bet to assume that AR/VR technology will be able to be utilized more by web designers looking to create an immersive website experience.
AR is real-world scenes that are augmented with computer-generated sound, graphics, and other input. VR is a computer-generated simulation of an environment. Both are incredibly immersive and can be useful to businesses looking to create a unique experience for their customers.
The commercialization of AR/VR tech is an exciting development that can be used to help create virtual interactions that merge with real life. It’s already used in fields like education, retail, and healthcare, so its increased use in marketing, graphic, and website design is no doubt closer to becoming a reality in 2023.
5. Personalization tools
Users appreciate buying and browsing experiences that feel personalized and geared toward them. Give customers that experience by adding personalization features to your site, like location-based recommendations and results or suggestions based on their browsing behavior.
In a world that’s increasingly shifting towards a digital landscape, it’s easy for users to feel like they are getting lost in a sea of data. Make them feel welcome to your site by adding these personalization features. They may not be talking to you face-to-face, but they’ll sure feel like it when met with a website built to be user-centric.
6. Dark and anti-light modes
If you’re an avid Twitter user and have your app settings switched to “Dark Mode,” you’ll recognize this UX/UI design trend that’s sure to have a larger presence on websites in 2023.
Dark mode, or anti-light mode, is a graphic design trend that truly puts users first. Rather than bright white backgrounds that are harsh on the eyes, dark mode is less saturated, making it easier to read content with ease.
For many users, websites with dark modes are more appealing because, especially at night, they cause much less eye strain than websites with text on light backgrounds. Whether your site’s background is dark like Twitter’s or just a soft, off-white color, the harsh light design will have your users thanking you!
7. Increased accessibility
The user experience is all about accessibility. You want all customers to be able to navigate your site with ease and have an overall positive experience on your site. You can do that by increasing accessibility, starting with these ideas:
Integrating voice search capabilities is one of the best ways to increase website accessibility because it allows for a more hands-free user experience, so to speak.
Rather than typing a query into your site’s search bar, users can easily speak it into whichever device they’re viewing your site from and search it from there. This is a great tool that helps visually impaired users better navigate your site and offers easy usability for everyone!
What can we say? We all love our phones, and so do customers. In 2023, make sure to build a website that prioritizes users who are viewing it from a mobile device like a phone or tablet. By making a mobile-first website, you create a seamless buying experience for customers no matter which device they view it from.
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