Digital Marketing for Plastic Surgery: 6 Services to Attract More Clients
If you want to attract new patients to your plastic surgery practice, there’s no better solution than digital marketing. Marketing is critical to attracting new patients. Without it, people won’t know your practice exists.
98,500+
hours of healthcare marketing experience
Digital marketing services for plastic surgery from WebFX
Explore WebFX’s full-service digital marketing services below:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Web design and development
- Content marketing
- Email marketing
Search engine optimization (SEO)
Search engine optimization (SEO)
Search engine optimization (SEO) is one of the most effective digital marketing strategies. It involves optimizing your website and web content to rank in relevant Google search results. When users find your site through Google, it can lead to them becoming patients down the road.
SEO is WebFX’s specialty, so you can expect stellar results from our SEO services. To start, we’ll do keyword research so that we can include relevant keywords in your content. Keyword implementation lets Google know how to rank your content in search results for key terms that your target audience searches.
Other ways we’ll help you optimize for Google rankings include:
- Earning backlinks from reputable sites
- Optimizing images on your site
- Using HTTPS
- Claiming your Google Business Profile
- Improving site speed
- And more!
With our SEO services, you’ll have the opportunity to attract new patients through Google.
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising
PPC services are another plastic surgeon digital marketing strategy that lets you reach users through Google search results. Whereas SEO optimizes for organic rankings, PPC focuses on paid ads, which appear above organic search results.
You can launch paid ad campaigns through Google Ads, which will let you bid on specific keywords to determine where your ads appear. When someone searches for one of those keywords, Google chooses ads to display based on:
- Bid amount
- Quality Score (Google’s assessment of an ad’s quality)
WebFX will help you craft PPC campaigns that attract clicks and generate new patients. We can work with you to develop an optimal bidding strategy and to design compelling ads, which together, will get your PPC ads into all the right searches.
Best of all, you only pay for PPC ads when users click on them!
Social media marketing
Social media marketing
When you’re marketing to people online, you have to meet them where they are — and with the average user spending 28% of their Internet time on platforms like Facebook and Twitter, social media is a fantastic marketing opportunity.
WebFX will help you take full advantage of what social media has to offer. After we set up your accounts, we can help you craft engaging content like infographics and videos to draw in users.
Social media is also a great place to interact with users. When people ask questions or comment on your posts, we’ll help you develop the best responses to make them feel heard.
In addition to organic posts, we’ll also help you use paid social media ads. Most platforms will allow you to place paid ads right in users’ social media feeds, and you can target users based on features like age and geographic location.
Web design and development
Web design and development
Most of your plastic surgery digital marketing will lead users back to your website. For that reason, it’s critical that you optimize your web design to engage users and generate new patients. Thankfully, WebFX can help you do just that.
Our web design services will help you craft a website that functions smoothly and looks appealing. From a visual design standpoint, we’ll make sure the color schemes and patterns communicate your practice’s unique brand.
On the technical side, meanwhile, we’ll optimize for a variety of features, including:
- Fast page load speeds
- Mobile-friendliness
- Clear navigation
- And more
We’ll make sure that when users visit your site, they have no reason to click away. The better your web design, the longer people will want to stick around, and the more likely they’ll be to become a patient.
Content marketing
Content marketing
Digital marketing for plastic surgeons is all about persuading them to visit your practice, but for it to be effective, you need something that will attract users in the first place. You need to use content marketing.
Content marketing is a strategy that relies on a variety of informational content to attract users to your site. At WebFX, our team is equipped to create many types of content — videos, blog posts, and more.
We can create content that focuses specifically on your practice and what you offer, while other pieces can talk about general plastic surgery trends or topics. The idea is to engage users with exciting and valuable information. They’ll come to learn, but may end up becoming a patient.
As you might expect, content marketing is closely interwoven with SEO. Content marketing develops a reason for users to visit your site, while SEO puts it where users can find it. WebFX can help you master both.
Email marketing
Email marketing
A final plastic surgery digital marketing strategy we can help you with is email marketing. An email marketing strategy allows you to reach potential patients directly in their inbox. You can send things like monthly newsletters, practice updates, or informational content.
Keep in mind — you should never send unsolicited emails to random contacts. Instead, you can build out your email list by encouraging site visitors to voluntarily subscribe to your emails on your website.
To build out your email list, you can include short email forms around your site. Each form should offer a specific material — like a newsletter or special discounts — that users might want. People can then submit their email addresses to have the materials sent to them.
Since everyone on your list will have subscribed voluntarily, they’ll be happy to get your emails, and your campaign will prove a highly effective marketing tactic.
Custom digital marketing plans for plastic surgeons
Learn how our plastic surgery digital marketing specialists create custom solutions for your business.
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine your custom strategy
Your Industry
With expertise in 200+ industries, we have the data to know what strategies will generate the best ROI for your business. We’ll also consider where your competitors are that would make sense for you to invest in.
Your Business Goals
We’re not going to just recommend the same strategies for every business. Your business growth goals will determine what channels your WebFX strategist will recommend investing in.
Additional Support Needs
WebFX is a full-service digital marketing agency capable of supporting with website redesign projects, consistent content marketing, complex data analysis, conversion rate optimization, and more. You can discuss these additional support needs with your WebFX strategist.
INCLUDED IN ALL PLANS:
- Expert advice on-demand from a team of over 500 strategists
- Data-backed campaign optimizations and improvements
- AI-powered strategy recommendations
- Closed-loop ROI and customer journey tracking
- Access to our in-house revenue acceleration platform, MarketingCloudFX
- Nutshell CRM access
- Marketing and sales data unification
- Monthly campaign measurement, analysis, and revenue reporting
- In-depth competitor and industry research
- Continuous strategy management and improvement
Earn a 20% greater ROI with medical marketing experts
Get more than a marketing expert, get a marketing expert in plastic surgery. With WebFX, you’ll receive a dedicated team in plastic surgery marketing, helping your center increase its marketing ROI by 20% or more.
- Cosmetic Surgery
- Reconstructive Surgery
- Non-Surgical Treatments
- Pediatric Plastic Surgery
- Hand Surgery
Solving key challenges for healthcare
Our website isn’t driving enough traffic
Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice or hospital.
We’re opening a new location
Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.
We’re not attracting enough patients
Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.
We have high patient turnover
Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.