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Digital Marketing for Plastic Surgery: 6 Services to Attract More Clients

If you want to attract new patients to your plastic surgery practice, there’s no better solution than digital marketing. Marketing is critical to attracting new patients. Without it, people won’t know your practice exists.

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hours of healthcare marketing experience

Top Clutch Digital Marketing Company Medical 2024 Award

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Digital marketing services for plastic surgery from WebFX

Explore WebFX’s full-service digital marketing services below:

SEO with magnifying glass icon. Search engine optimization (SEO)

SEO with magnifying glass icon. Search engine optimization (SEO)

Search engine optimization (SEO) is one of the most effective digital marketing strategies. It involves optimizing your website and web content to rank in relevant Google search results. When users find your site through Google, it can lead to them becoming patients down the road.

A WebFX employee on a call at their desk with a blue bubble saying insights from our experts

SEO is WebFX’s specialty, so you can expect stellar results from our SEO services. To start, we’ll do keyword research so that we can include relevant keywords in your content. Keyword implementation lets Google know how to rank your content in search results for key terms that your target audience searches.

Other ways we’ll help you optimize for Google rankings include:

With our SEO services, you’ll have the opportunity to attract new patients through Google.

Finger tapping buy icon. Pay-per-click (PPC) advertising

Finger tapping buy icon. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is another plastic surgeon digital marketing strategy that lets you reach users through Google search results. Whereas SEO optimizes for organic rankings, PPC focuses on paid ads, which appear above organic search results.

denver plastic surgery ppc ad

You can launch paid ad campaigns through Google Ads, which will let you bid on specific keywords to determine where your ads appear. When someone searches for one of those keywords, Google chooses ads to display based on:

  • Bid amount
  • Quality Score (Google’s assessment of an ad’s quality)

WebFX will help you craft PPC campaigns that attract clicks and generate new patients. We can work with you to develop an optimal bidding strategy and to design compelling ads, which together, will get your PPC ads into all the right searches.

Best of all, you only pay for PPC ads when users click on them!

Like Icon with heart and a thumbs up. Social media marketing

Like Icon with heart and a thumbs up. Social media marketing

When you’re marketing to people online, you have to meet them where they are — and with the average user spending 28% of their Internet time on platforms like Facebook and Twittersocial media is a fantastic marketing opportunity.

advanced laser clinic twitter

WebFX will help you take full advantage of what social media has to offer. After we set up your accounts, we can help you craft engaging content like infographics and videos to draw in users.

Social media is also a great place to interact with users. When people ask questions or comment on your posts, we’ll help you develop the best responses to make them feel heard.

In addition to organic posts, we’ll also help you use paid social media ads. Most platforms will allow you to place paid ads right in users’ social media feeds, and you can target users based on features like age and geographic location.

Desktop Icon with Mobile Icon hovering over it. Web design and development

Desktop Icon with Mobile Icon hovering over it. Web design and development

Most of your plastic surgery digital marketing will lead users back to your website. For that reason, it’s critical that you optimize your web design to engage users and generate new patients. Thankfully, WebFX can help you do just that.

Our web design services will help you craft a website that functions smoothly and looks appealing. From a visual design standpoint, we’ll make sure the color schemes and patterns communicate your practice’s unique brand.

On the technical side, meanwhile, we’ll optimize for a variety of features, including:

We’ll make sure that when users visit your site, they have no reason to click away. The better your web design, the longer people will want to stick around, and the more likely they’ll be to become a patient.

Award Icon Content marketing

Award Icon Content marketing

Digital marketing for plastic surgeons is all about persuading them to visit your practice, but for it to be effective, you need something that will attract users in the first place. You need to use content marketing.

Content marketing is a strategy that relies on a variety of informational content to attract users to your site. At WebFX, our team is equipped to create many types of content — videosblog posts, and more.

We can create content that focuses specifically on your practice and what you offer, while other pieces can talk about general plastic surgery trends or topics. The idea is to engage users with exciting and valuable information. They’ll come to learn, but may end up becoming a patient.

As you might expect, content marketing is closely interwoven with SEO. Content marketing develops a reason for users to visit your site, while SEO puts it where users can find it. WebFX can help you master both.

Email icon. Email marketing

Email icon. Email marketing

A final plastic surgery digital marketing strategy we can help you with is email marketing. An email marketing strategy allows you to reach potential patients directly in their inbox. You can send things like monthly newsletters, practice updates, or informational content.

Keep in mind — you should never send unsolicited emails to random contacts. Instead, you can build out your email list by encouraging site visitors to voluntarily subscribe to your emails on your website.

To build out your email list, you can include short email forms around your site. Each form should offer a specific material — like a newsletter or special discounts — that users might want. People can then submit their email addresses to have the materials sent to them.

Since everyone on your list will have subscribed voluntarily, they’ll be happy to get your emails, and your campaign will prove a highly effective marketing tactic.

Read WebFX reviews on G2

Custom digital marketing plans for plastic surgeons

Learn how our plastic surgery digital marketing specialists create custom solutions for your business.

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Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.


  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

Earn a 20% greater ROI with medical marketing experts

Get more than a marketing expert, get a marketing expert in plastic surgery. With WebFX, you’ll receive a dedicated team in plastic surgery marketing, helping your center increase its marketing ROI by 20% or more.

  1. Cosmetic Surgery
  2. Reconstructive Surgery
  3. Non-Surgical Treatments
  4. Pediatric Plastic Surgery
  5. Hand Surgery

Explore our health & wellness case studies

Read our case studies for a more in-depth look at our results.

Merrimack Valley Psychological


Revenue in 6 months

Hurst Pediatric Dentistry


Increase in leads

Healthcare Administrative Partners


Increase in email subscribers



Get a free proposal

Solving key challenges for healthcare

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice or hospital.

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We’re opening a new location

Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.

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We’re not attracting enough patients

Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.

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We have high patient turnover

Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.

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Hear from our clients

Drive more revenue

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2Xrevenue in six months

Drive more web traffic

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

3872%increase in sessions from SEO