Lancaster Digital Marketing Services
On this page, we’ll talk about the most effective Lancaster digital marketing services, how to adopt them for your business, and why WebFX is a top Lancaster digital marketing company.
Keep reading to learn more, or give us a ring at (888) 601-5359 to learn how we can help your Pennsylvania business thrive with digital marketing.
Lancaster, PA
Our Specialized Marketing Services
Lancaster Digital Marketing Services
Learn more about the digital marketing services we have to offer for your Lancaster business by clicking the links or watching the video.
Lancaster SEO Services
SEO services can help you rank highly in search results and encourage traffic to your website, which leads to more revenue year-over-year. Learn more about our SEO services by clicking the links or watching the video.
Lancaster PPC Services
Looking for pay-per-click marketing services in Lancaster? We’ve got you covered. Learn more by clicking the links or watching the video.
Lancaster Social Media Services
Social media helps you build brand awareness, connect with customers, and increase website visits. Learn how we can help take your Lancaster social media marketing campaign to the next level by clicking the links or watching the video.
Lancaster Web Design Services
Your website design is your virtual business card. Is yours a good representation of your business? If not, we can help. Learn more by clicking the links or watching the video.
Meet WebFX
A world-class digital marketing agency with thousands of reviews applauding our transparency.
One of our experts will be in touch within 24 hours!
Located in Lancaster, PA, 17608
Our office is located in the middle of Lancaster City, just across from the Lancaster Central Market. WebFX has partnered with numerous local businesses in Pennsylvania to help them grow with digital marketing. We’ve helped to implement campaigns including SEO, PPC, email marketing, and beyond.
WebFX
- 24 W King St, Suite 202 Lancaster, PA, 17608
- Get Directions
- (888) 601-5359
- M-F: 9:00am – 5:00pm
Traditional marketing vs. digital marketing
In Lancaster and online, you’ll find companies that offer traditional marketing and digital marketing.
Traditional marketing deals with channels that are not Internet-based. It may include print advertising via billboards, newspapers, direct mail, and other mediums. In-person events like trade shows may also fall under the category of traditional marketing. You can also consider advertising on television and non-internet forms of traditional marketing.
Digital marketing, on the other hand, deals with Internet-based channels like online ads, search engines, and email. Online marketing strategies include SEO, pay-per-click (PPC), content marketing, and social media marketing.
Today, more and more people turn to the Internet to get information and make purchase decisions. As this occurs, companies are increasingly shifting their marketing budgets from traditional to digital.
In addition to the ability to reach customers, Internet marketing offers various other advantages as well, including: cost-effectiveness, accurate results tracking, precise targeting, and personalization.
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Email marketing
- Social media marketing
- Content marketing
Search engine optimization (SEO)
Search engine optimization (SEO)
Search engine optimization, or SEO, refers to optimizing your website so that it ranks well in search results on Google, Bing, and other search engines for keywords related to your business.
Showing up on search engine results pages (SERPs) for relevant keywords improves your brand awareness and drives qualified traffic to your site, which can turn into leads and sales.
A valuable subset of SEO for many businesses is local SEO, which focuses on reaching users near your business’s location.
At WebFX, we offer comprehensive SEO services and local SEO services and have been named a top SEO agency by Clutch.
Pay-per-click advertising (PPC)
Pay-per-click advertising (PPC)
Another important Internet marketing strategy for cost-effectively driving visitors to your website and boosting sales is PPC services.
PPC advertising is a form of online advertising in which the advertiser only pays when users click on their ad. PPC ads can show on SERPs above the organic search results, as well as on other websites. You can use precise targeting to ensure the right users see your ads.
These online ads are an excellent way to drive sales from qualified leads, as users who click on PPC ads are likely to be closer to a purchase decision.
As an experienced Lancaster, PA digital marketing agency, we’ve managed PPC campaigns for hundreds of clients across numerous industries. Through our PPC management services, our expert team can handle all aspects of your PPC campaigns.
Email marketing
Email marketing
Another useful digital marketing strategy for Lancaster businesses is email marketing. With email marketing, you can send newsletters, lead nurturing campaigns, and other emails to qualified leads and existing customers, building customer relationships and driving conversions.
Email is a great marketing channel for product-based businesses to increase online sales. It also allows companies to stay in touch with current customers, increasing the likelihood of return visits and continued purchases from repeat customers. When utilized correctly, email marketing can have the highest ROI of any other marketing technique at your disposal.
When you work with WebFX on email marketing, you’ll get custom email strategies, high-quality copy and design, expert campaign implementation, and advanced email marketing technology.
Social media marketing
Social media marketing
Another valuable online marketing channel is social media. Social networks such as Facebook, Twitter, Instagram, and LinkedIn can help you grow your brand, build customer relationships, reach new leads, and drive sales.
In addition to organic social media posts, you can run ad campaigns on social media sites, which can introduce your brand to new users and boost sales.
At WebFX, we provide social media management and social media advertising services for our clients in Lancaster and around the country.
Content marketing
Content marketing
Content marketing is a valuable digital marketing strategy on its own, and it also plays an integral role in various other Internet marketing strategies.
This strategy involves creating content, such as blog posts, videos, and infographics, and distributing it online. Strategically creating online content can help people discover your business, help establish your brand identity, and bring qualified leads to your website.
Content marketing provides content you can share and promote through various other strategies like SEO, PPC, social media, and email.
The WebFX digital marketing team can help you develop a smart content marketing strategy and create the content you need for your strategy to succeed.
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All Pro Trailer Superstore is a trailer and towing company that offers trailers for every need, vehicle, and budget. Looking to improve their overall digital performance, All Pro turned to WebFX. With our help, they increased website visits, conversions, and revenue. See how we did it below.
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“WebFX has helped us expand our digital footprint, not only in Central PA and the mid-Atlantic, but also throughout the Continental U.S.”
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Browse Lancaster digital marketing services
If you’re looking for digital marketing in Lancaster, look to WebFX. As a full-service agency, we provide a complete solution to marketing and advertising your business online, whether you’re looking to use search, social, email, or another channel.
Check out some of our Lancaster digital marketing services now!
Use our SEO services to bring qualified traffic and leads to your company’s website.
Invest in PPC advertising to generate immediate leads, sales, and revenue.
Generate continuous website traffic, leads, and sales with content marketing.
Launch a fast, easy-to-use website to support your digital marketing strategies.
Nurture valuable leads and current customers with our email marketing services.
Want to learn more about Lancaster digital marketing?
If you still want to learn more about how Lancaster digital marketing can benefit your business, WebFX is here for you.
We offer all the Lancaster digital marketing services mentioned above, and in the last five years, we’ve generated more than $10 billion in client revenue. Not to mention, we have more than 1,100 glowing client testimonials.
To get in touch with your digital marketing agency in Lancaster, contact us online or give us a call at (888) 601-5359.
Accelerate revenue growth for your business with our industry-leading expertise
We are a team of talented designers, developers, and marketers, who thrive on creativity and innovation. Our passion for our work elevates every project we take on, allowing us to create remarkable results that stand out.
Want proof? Check out our customer testimonials on Clutch, where we have achieved an impressive 4.9 out of 5 rating from over 350+ satisfied clients!
