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As you build your digital marketing plan, you may wonder which methods will produce the best results for your outdoor products business. You want to use strategies that will drive traffic, leads, and revenue for your outdoor products company. One of the best methods to help you do all those things is search engine optimization (SEO).

SEO is the process of boosting your website’s ranking in the organic search results. This allows more people to find and contact your business and ultimately purchase.

So, how can you make the most of SEO?

On this page, we’ll discuss three tips to help you master your SEO plan. If you need help with your SEO plan, contact us online or call us today at 888-601-5359 to speak with a strategist.

1. Optimize for keywords

SEO operates on keywords. These keywords trigger your site to appear in the search results. If you want to improve your site’s ranking, you need to target the right keywords.

You’ll need to conduct keyword research to figure out the best keywords for your business. As you look at different keywords, you’ll want to focus on long tail keywords. Long tail keywords contain three or more words.

A great example of a long tail keyword is “kayak gear in Harrisburg, PA” It’s a very specific keyword that someone would use to find a business that sells outdoor products.

example of longtail keywords in serps

This is a better option compared to short tail keywords. Short tail keywords only contain one or two words. A short tail keyword is “kayak.”

These are very generic keywords that don’t tell you want a customer wants. The keyword “kayak” could be someone looking for the definition of the word or even looking for the travel booking site with the same name! This generic keyword doesn’t specify what a user wants.

By focusing on long tail keywords, you will generate better traffic for your site. You will attract leads that are interested in specific products you sell. It’s a great way to focus on leads that are most interested in your business.

Once you have your keywords selected, you’ll need to optimize your site. When Google crawls your site, they look for keywords to understand the context of your site. You want to integrate keywords to help Google understand your site, as well as anyone who conducts a search looking for your business.

You can integrate keywords in numerous places, including the heading, title, body text, and meta description. These are all great places to use keywords to help your page rank better.

As you integrate keywords on to your page, be careful you don’t overuse them. This leads to keyword stuffing, which negatively impacts your SEO ranking.

By optimizing your site for keywords, you will improve your SEO ranking and earn more leads for your outdoor products business.

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2. Build links

One crucial aspect of SEO is link building. There are two types of links you want to build for your outdoor products business.


Backlinks are links to your page from other credible sites. These sites link to your content within their own content to provide their audience with a good resource.

These links are important because they build the trust and authority of your site. When a credible site links to your page, it sends a positive signal to Google that your site is valuable and credible. Google trusts that your site provides valuable information, so they will rank your site higher to help more leads find your helpful information.

The best way to earn backlinks is through content creation. You can create content and ask other authority sites to check out your content. If they like what they see, they may use it as a resource in their own content.

This is a great way to earn backlinks for your outdoor company.

Internal links

Another important part of building links is internal linking. These are links to other pages on your site. They can be pricing pages, blog pages, or any other type of informative page.

Internal links are important to SEO because they keep leads engaged on your site. When you get leads on your site, you want to keep them on your site. You want them to learn about your business and adsorb important information.

When you use internal links, you keep your audience engaged with your page. You guide them to different pages that provide them with more information. It’s a great way to help your audience learn more about your business.

It’s great for your SEO, too. Internal linking keeps leads on your page longer, which boost your ranking. Google will rank your site higher because they will believe that your site provides helpful information that keeps your audience engaged.

Link building is an important part of SEO because it helps boost your SEO ranking. If you want to improve your SEO ranking, you’ll need to start building links on your site.

3. Create content

One of the best ways to improve your site’s ranking is through content creation. Content creation includes numerous things, such as blogs, videos, or infographics. These are all pieces of content that contain information that is valuable to your audience.

Content has a big impact on your ranking. It drives leads to your site and keeps them engaged on your site. They take the time to read through your blog post or watch your video.

When people spend more time on your site, it sends a positive signal to Google. It tells Google that the information on your site is valuable, so they will boost your website higher to help you reach more leads. It’s a great way to boost your website’s ranking.

When creating content, you’ll need to think about your target audience and the type of information they need. What questions is your audience asking about your industry or your business?

By creating content, you increase your site’s ranking and obtain more traffic. This is an important part of SEO that enables you to earn more leads for your outdoor products business.

WebFX is a top SEO company

SEO is one of the best ways for your business to obtain new leads. By boosting your website is the search results, you will reach more qualified leads that turn into conversions for your outdoor products company. At WebFX, we know how to construct SEO plans that drive more traffic and leads to your site.

We’re a full service digital marketing company that creates customized SEO plans. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team will help you find the right keywords and optimize your site to help you see the best results.

If you’re looking for a company that brings results, look no further. To date, we’ve driven $6,021,182,299+ in sales and 24,859,684 leads for our clients. We focus on client success first.

Our clients love the work we do, too. In fact, we have 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!

Explore SEO plans from WebFX

If you’re ready to start customizing your ideal SEO plan to earn more leads and conversions for your outdoor products business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

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