Minneapolis Digital Marketing Services

What is digital marketing?

Digital marketing encompasses any effort to market your business online. You use online channels to send content to your audience to get them to choose your business over the competition.

There are many methods that fall under digital marketing. Here are five of the most popular methods:

Search engine optimization (SEO)

SEO is used to boost traffic to your website and obtain valuable leads through optimizations. It helps your website appear higher in the search results, so you can obtain these leads.

Pay-per-click Advertising (PPC)

Paid ads appear at the top of the search results and are tagged with the word ad. These ads attract valuable leads that are ready to convert.

Social Media Marketing

Social media marketing allows you to publish content that appears directly in your audiences’ newsfeed. You share tailored content to get these leads to convert.

Content Marketing

Content marketing involves sharing your knowledge with your audience. It comes in the form of blogs, videos, infographics, and ebooks. Content marketing is valuable for boosting your SEO ranking and driving traffic to your page.

Email Marketing

Email marketing helps you nurture leads towards conversion. You send them engaging content like promotions, sales, informational articles, and more. This content is tailored to their specific interests to get them to convert.

These are the top five methods that businesses use to reach leads. There are many other methods you can use as well to enhance your digital marketing strategy.

How does digital marketing benefit my Minneapolis business?

Digital marketing offers numerous benefits for your business. Here are of a few of the benefits your business will experience from investing in digital marketing.

1. You target more specific leads

When you use traditional methods, it’s challenging to target specific leads. You often put out advertisements that reach many people who aren’t interested in your business. It’s frustrating because you put your money towards advertising for people who may not even convert.

With digital marketing, you can target specific leads. You set the target audience you want to reach and can set up your digital marketing plan to specifically reach those leads. This means that you’re obtaining more valuable leads that will convert.

You won’t need to worry about wasting money on uninterested people. You’ll specifically advertise to people you believe are interested in your business. This precise targeting allows you to get more from your budget and reach more interested leads.

2. You monitor your campaign

Unless you survey everyone who comes into your store, it’s difficult to know why they came to visit. You don’t know if a billboard or a radio spot brought them in, or if they were just in the neighborhood and wanted to visit.

With digital marketing, you take the guesswork out knowing your leads’ origin. You can monitor each of your strategies and understand how your audience interacts with your content. You’ll know which strategies drive your audience to your website.

This makes it easy for you to see where your campaign is working and where it needs improvement. It allows you to make the most of your budget and produce the best campaign.

3. It’s budget-friendly

Many digital marketing methods are very budget-friendly. They cost very little to set up and run. This makes it more efficient than paying thousands of dollars for a billboard spot or radio ad.

For instance, with PPC and social media ads, you set the budget that works best for your business. This makes it a very flexible option for your business because it works with your budget. In addition, methods like email marketing are very inexpensive to run and generate big results.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

Minneapolis digital marketing services from WebFX

A strong digital marketing plan will help you drive results for your Minneapolis business. We offer numerous services that you can customize in your plan. These services include:

1. SEO
2. PPC
3. Email marketing
4. Social media marketing
5. Influencer marketing
6. Content marketing
7. Copywriting
8. Video marketing