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As you build your outdoor product company’s online presence, you want to choose strategies that will help your business grow.

Your digital marketing plan is important because it helps you implement strategies that earn your business more leads and conversions. You want to choose lead generation strategies that help your business gain new customers and earn more revenue.

There are numerous digital marketing strategies available to help your business earn new leads. These methods are great for attracting people who are interested in your products.

So, how do you figure out the best lead generation strategies for your outdoor products business?

On this page, we’ll discuss the top three lead generation strategies for your business. If you need help creating your lead generation plan, contact us online or call us today at 888-601-5359 to speak with a strategist.

1. Search engine optimization (SEO)

One of the best lead generation strategies is search engine optimization (SEO). SEO is the process of boosting your website’s ranking in the search results. This helps more leads find your site.

SEO operates on keywords. These keywords trigger your site to appear in the search results. You will need to conduct keyword research to find the right keywords for your campaign.

Optimizing for keywords

Once you have your keywords selected, you’ll need to optimize your site for those keywords. When Google crawls through your site, they look for keywords to understand the context of your page. You want to use these keywords to help both your visitors and Google understand the subject of your page.

You can place keywords in numerous places to help your page rank. This includes the heading, title, body text, and meta description. These are all great places to put keywords to help your audience understand your page.

As you integrate keywords on to your pages, avoid overusing keywords. This leads to keyword stuffing, which negatively impacts your website’s ranking. Only use keywords where they fit naturally.

By integrating keywords on to your pages, you will help your site rank better. Once you optimize for keywords, you’ll want to start building links.

Building links

Link building has a big impact on your site’s ranking. There are two types of links you’ll want to focus on.

  •  Backlinks

Inbound links are links from other websites. These are sites that check out your pages and want to link back to them on their own page. This is one of the best ways to boost your website’s ranking.

These links send a positive signal to Google. It tells Google that your site is credible and trustworthy. When you have many inbound links, Google will boost your page to help other leads find your helpful information.

The best way to earn inbound links is through content creation. You can create content and invite other authority industry sites to check out your content. If they like what they see, they may link back to it in their own content.

This is a great way to build a relationship with other sites. You can continue to earn links and build your reputation. This will help you increase your site’s ranking.

  •  Internal links

Outbound links are important for keeping leads on your page. You want to keep leads on your page for a long time because it boosts your site’s ranking.

When you create content, you want to link to other pages of your site. If you have pieces of content, pricing pages, or other helpful pages, you can link to these pages in your content. It is a great way to guide users to the next step and keep them engaged on your page.

By using outbound links, you will keep leads on your page longer, which increases your SEO ranking.

SEO is a great way to earn more leads for your outdoor products business.

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2. Pay-per-click (PPC)

If you want to earn more qualified leads, pay-per-click (PPC) advertising is the right method for your business. PPC ads are paid advertisements that appear at the top of the search results, above the organic listings. These listings are tagged with the word “ad.”

Example outdoor products PPC ad

Like SEO, PPC operates on keywords. These keywords trigger your ad to appear in the results. You want to make sure that you choose the right keywords, so the most qualified leads can find your listing.

Once you have your keywords selected, you’ll bid for your placement. You will need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your advertisement.

Your maximum bid and quality score determine your placement.

PPC is a great method for your outdoor products business to advertise your products. This method is great for helping your business reach more qualified leads. In fact, 65% of all high-intent searches result in clicking on an advertisement.

This means that you are attracting leads that are the most interested in your products. By using PPC, you will attract more qualified leads that want to make a purchase. This leads to more conversions for your outdoor products business.

Not only does PPC attract more qualified leads, but it also gives you more control over your budget. If you only want to spend a certain amount on a PPC campaign, you can set that limit. You will never go over budget or incur additional costs.

This is a very cost-effective method because you only pay when people click on your ad. You don’t pay for impressions. This means that you are putting money towards leads that are more likely to convert and buy your products.

By utilizing PPC, you will earn more valuable leads for your outdoor products business.

3. Email marketing

Email marketing is a great way for your business to reach new leads. It enables you to connect directly with leads that are interested in your business. This direction connection is why email marketing has the potential to earn your business $1 for every $44 spent!

When you use email marketing, you need to build a subscriber list. You can do this by creating an email sign up bar on your site in the header or footer. This is a great way to earn email subscribers.

example of lead generation form for outdoor products

You don’t want to buy email lists. It is better to create a sign-up bar and earn subscribers because you will see better results with your campaign. Paid lists don’t contain valuable leads, and most of your emails will go to spam or trash.

Once you have a list of subscribers, you can start sending them emails. Email marketing is very flexible and enables you to send all kinds of emails. You can send promotional, sale, new products, or informative emails.

You’ll need to study your audience to understand the best types of emails for them. This will help you have a more successful campaign.

Once you know the types of emails you can send, you can use email programs, like EmailMarketingFX, to manage your campaign. This program enables you to create, send, and monitor emails all in one place. It makes it easy to run multiple campaigns and send different types of emails to your audience.

Email marketing is a great way to generate new leads and conversions. It’s a great way to nurture leads and get them interested in your outdoor products. This leads to more conversions for your business.

By using email marketing, you will garner more leads for your outdoor products business.

WebFX is a top lead generation company

When you create your digital marketing plan, you need lead generation services that will help you produce the best results. At WebFX, we know how to create plans that earn your business more leads and conversions. We’re a full service digital marketing company that creates customized lead generation plans for our clients.

We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team will help you produce a campaign that works for your outdoor products business.

If you’re looking for results, we know how to get them. To date, we’ve driven $10,085,355,239+ in sales and 24,859,684 leads for our clients. We focus on our clients’ success first.

Our clients love the work we do, too. In fact, we have 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top lead generation company like WebFX!

Get started today

If you’re ready to start earning more leads and conversions for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!

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