With search engine optimization (SEO), you can connect with more leads and earn more sales for your business.
So, how does SEO affect your company’s bottom line?
On this page, we’ll discuss SEO’s role in impacting your bottom line and provide you with four ways to improve your bottom line with SEO. If you want to learn more, call us today at 888-601-5359 to speak with a strategist about how our SEO services will help improve your bottom line.
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What is SEO?
SEO is the process of boosting your website’s rankings in the search results. When users conduct searches, they want to find relevant search results that have valuable information. You want to boost your website’s ranking to help it get to the top of the search results.
This is due to the fact that 75 percent of people don’t look beyond the first page of results. If you want to reach valuable leads, you must optimize your site to be on the first page of results.
To start optimizing for SEO, you’ll need to choose relevant keywords. Your audience uses keywords to generate relevant search results. If you want to reach relevant leads, you must choose the right keywords for your campaign.
You’ll want to stick to long-tail keywords, which contain three or more words. These keywords drive better results for your campaign because they attract more qualified leads. An example of a long-tail keyword is “flower shops near Harrisburg, PA.”
Once you have your keywords selected, you’ll optimize your page for them. You can integrate them into the headings, title, body text, and meta description of your page. This will help your page rank in relevant search results.
Aside from keyword optimization, there are other ways to improve your SEO. You can improve SEO through improving page speed, creating content, and improving user experience (UX). All of these actions will help you better optimize your site to reach more valuable traffic.
SEO is a great method to help your business drive traffic to your site and earn more valuable leads.
How does SEO affect your bottom line?
If you want to improve your bottom line, you must focus on adopting advertising strategies that provide a better ROI. SEO is a great method for obtaining valuable leads that are interested in your business. This method is the process of boosting your website’s ranking in the organic search results to help more people find your business.
SEO is a valuable method for helping you obtain traffic that is interested in your business. Here are a few ways that SEO positively impacts your bottom line.
1. You earn more organic search traffic
When you optimize your company’s website for SEO, you earn more organic traffic. SEO helps you get your website in front of more interested leads. You naturally move your website’s ranking up in the search results.
Users conduct searches to find relevant information and tend to focus on the top search results. In fact, the first five listings get 68 percent of clicks, while the remaining five results only receive 4 percent.
People trust that the first search results are the most pertinent. You want your site to rank higher in the search results so more people will find your site.
SEO will help you earn more organic search traffic for your business. You’ll naturally drive people to your site. It’s a cost-efficient way to earn leads that are interested in your business.
With SEO, you should see the percentage of organic search traffic grow over time. As you keep optimizing your site, you’ll continue to earn more organic traffic. It’s an efficient way to earn valuable leads.
2. Reduces bounce rates
When you attract leads to your site, you want to keep them on it. You don’t want to spend money on leads that won’t take interest in your site and will leave it. If people come on to your site and immediately leave, this increases your bounce rate.
You don’t want to have a high bounce rate because it sends a negative signal to Google. It tells Google that your page isn’t relevant. This hurts your page’s ranking and makes it more challenging for you to obtain leads.
With SEO, you can prevent your business from having a high bounce rate. When you properly optimize your site, you create a better experience for your audience and keep them on your site longer.
One way to do this is through UX design. When you structure your website, you want to make it friendly for your audience to use. This means creating an easy to use navigation, guiding your audience through your site with call to action (CTA) buttons, and adding visual elements to keep them engaged.
When you create a more positive experience for your audience, you keep them on your site longer. Leads spend more time on your page and learn more about your business. This time spent on your page can lead to more valuable conversions for your business.
If your audience is spending more time on your site, it reduces your bounce rate. More leads remain on your page and learn about your business.
So, how does all this impact your bottom line?
Reducing bounce rate means you’re keeping leads on your page longer, which means they’re getting to know your business. You don’t have to pump more money into obtaining leads because you are already retaining these leads on your page. In addition, you aren’t wasting money on reaching leads that won’t remain on your page.
SEO helps you drive relevant leads and keep them on your page. You use your budget more wisely and put it towards helping your business obtain relevant leads.
3. Drives conversions
SEO drives valuable conversions for your business. Since you drive more valuable leads to yours site, you are more likely to earn conversions. This means you are wisely using your budget towards leads that will help your business grow.
When you optimize for SEO, you can target leads that are specifically interested in your business. SEO allows you to target people that search for your products or services. With the usage of long-tail keywords, you’ll attract leads that are looking for your business.
As you shape your SEO campaign, you’ll set goals to help you earn conversions. To reach these goals, you can specifically structure your site to encourage conversions. One way to do this is through your navigation.
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If you set up a simple navigation, you’ll make it easy to move your audience towards conversion. Something as simple as adding CTAs to your pages can help your audience navigate towards converting.
SEO is a great method to help your business connect with leads that will convert. You’ll target more qualified leads and nudge them towards conversion.
4. You can keep optimizing and improving
One of the biggest benefits of SEO is the fact that you can keep optimizing and improving the same campaign. You don’t need to start new campaigns every time you want to make changes and improve it. SEO allows you to improve your campaign’s performance over time and use those changes to drive better results.
SEO requires that you stay agile and up to date with your campaign. Google is constantly updating and improving their algorithm, so you must keep up with the changes to perform well in the search results.
With SEO, you don’t need to keep starting new campaigns to improve your site’s performance. When you optimize your site, those changes remain in place and don’t change unless you change them. Your website will never disappear from the search results and may only change in ranking position as Google changes their algorithm.
This saves your business money because you don’t need to invest money in starting new campaigns and paying start-up costs. Instead, you put a little bit of money towards improving your campaign and helping your business drive better results.
It helps you keep your advertising costs low. When you only have to focus on improving your site instead of starting new campaigns, it makes it easier for you to create a more effective campaign.
4 tips for improving your bottom line with SEO
SEO is a great method to help you improve your bottom line. Here are four tips to help you improve your bottom line with SEO.
1. Conduct keyword research
As stated previously, selecting the right keyword will help drive valuable leads that convert. To get those leads to your page, you must choose the right keywords. Conducting keyword research will help you find relevant keywords.
To start conducting keyword research, you’ll want to use a keyword research tool. There are a variety of tools you can use, including KeywordsFX and Keyword Tool. These tools will help you find relevant keywords for your listing.
You’ll start by choosing a base keyword for your listing. If you owned a flower shop, you may want to target keywords that contain the word “roses.” With the keyword tool, you can see the different long-tail keywords you can target to reach valuable leads.
Conducting keyword research will help you find relevant keywords for your campaign. You can integrate these keywords into your site to help you reach more relevant leads for your business.
2. Focus on brand awareness
SEO is one of the best methods for helping increase brand awareness. When you drive leads to your site through Google searches, you help them get familiar with your brand. Targeted leads will visit your site and instantly get a sense of your company and your values.
Building brand recognition is crucial for earning conversions down the line. People lean towards companies they know well and feel comfortable choosing. SEO helps you drive those leads to your page and get them familiar with your business.
When you optimize with SEO, you help improve your site’s ranking. Improving your site’s ranking means you’ll appear higher in the search results, which allows more relevant leads to find your business. It increases the traffic on your site and the number of people that will get to know your brand.
Once you drive these leads to your site with SEO, you can capture them by including an email sign-up bar as part of your UX design. Visitors can choose to sign up for emails to hear more from your business. It creates a great opportunity for your business to capture leads and nurture them towards converting.
3. Aim for high-quality leads
If you want to get the most bang for your buck, target high quality leads. These are people that are most likely to purchase your products.
Marketing to low-quality traffic doesn’t help your business. You’re marketing to leads that may or may not end up converting. You end up spending even more money to keep marketing to people to hope they’ll turn into leads.
When you focus on obtaining high-quality leads, you get more for your money. You spend less money and attract leads that are more interested in your business.
The best way to do this is by focus on user search intent. What are users searching to find your business? Think about how your audience finds your business and use that information to better optimize your site to reach leads.
When you understand how your audience searches for your business, you can better reach them.
You can also find more high-intent keywords to drive those leads to your page. When someone uses high-intent keywords, they are close to conversion. They know exactly what they want and just need to find the right site to fulfill their needs.
By focusing on high-intent keywords and focusing on user search intent, you’ll help drive better results for your campaign.
Improve your bottom line with an SEO campaign from WebFX
If you want your company to continue experiencing success, you must focus on keeping your bottom line low. When you spend less money acquiring leads, you can reap a bigger profit. At WebFX, our SEO plans will help you earn more conversions and lower your CPA.
We’re a full-service digital marketing company that specializes in SEO campaigns. Our team of 200+ experts will bring their knowledge and expertise to your campaign. When you partner with us, you can count on a team of skilled experts to help your campaign succeed.
If you’re looking for an SEO company that knows how to drive results, look no further than WebFX. In the last five years, we’ve driven over $1.5 billion in sales and over 4.5 million leads for our clients. We focus on creating campaigns that help our clients grow their businesses.
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If you're ready to start obtaining valuable leads that help grow your business, contact us online or call us today at 888-601-5359 to speak with a strategist!
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