If your business has positive reviews on a variety of sites, this is great news. It can help you show potential customers that you’re a trustworthy choice before they even visit your website or store. But if you don’t have reviews—or worse, if you have negative reviews—it could be a red flag for people who use them to make informed decisions.
This means that if you want to attract Internet-savvy consumers, you need to pay attention to your online presence beyond on your own website. Not sure where to start? We can help.
Call 888-601-5359 to speak with a strategist about online reputation management services from WebFX, or keep reading for 10 of the most popular business review sites that your target audience may be using.
As one of the most well-known review sites across all industries, Yelp is arguably the most important site for most businesses. This is especially true of customer service-based businesses, like restaurants, salons, and retail stores.
If you haven’t already claimed your business’s Yelp page, we recommend that you do so as soon as possible. There’s a good chance that your business already has a few reviews—and you should know what they say.
For more information, check out our post on how to respond to Yelp reviews.
2. Google My Business
Not as many people visit Google My Business as Yelp, but their reviews often get just as much attention because they show up in Google search results. This means that if someone performs a search for your business (or businesses in your industry, like “restaurants in Harrisburg PA”), they’ll see an average rating of your business out of five stars.
If you have positive reviews—great. You’ve earned your business four or five stars right next to its name in the largest search engine in the world.
If you don’t have any reviews, you may want to consider asking customers to leave their honest feedback.
And if you have negative reviews, read them carefully to see if you can help future customers better. It just might get you some positive reviews, too!
Although it’s a social media site and not a business review site, Facebook allow users to leave reviews on business pages—and many of them do. Fortunately, it’s also one of the best platforms for interacting with customers.
Be sure to monitor your business’s Facebook page regularly, and respond to all reviews—both positive and negative. This will show fans and followers that you value the support of all of your customers instead of just the ones that take to the Internet to voice their complaints.
4. Better Business Bureau
The Better Business Bureau started as a non-profit organization well before the Internet even existed, but it’s now a valuable resource for both businesses and individual consumers looking to find reputable companies.
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The site isn’t as popular for customer reviews, but it’s worth checking to see if your business has any. Given that they categorize reviews as either “positive” or “negative,” even one unhappy customer can make your company look like a bad choice.
Unlike most review sites, Glassdoor isn’t for customers—it’s for employees. And while you may think this is unimportant to potential customers, many people value knowing that the companies they work with are good to their employees.
Not only that, but employees know exactly how their company operates. And given that the reviews are anonymous, there’s nothing to stop someone from being brutally honest.
Ever since Zomato acquired Urbanspoon in June of 2015, it’s been one of the most popular review sites for restaurants. Much like Yelp, you can claim your business’s listing and use the site to respond to customer reviews.
Because the site is restaurant-specific, however, it also has more specific information, like full menus and best dishes. This means that if your business is a restaurant, you should definitely be on it.
Many businesses overlook TripAdvisor because it’s meant for travelers. However, if you operate a B2C company, there’s a good chance that at least some of your customers are from out of town.
This means that although the people using the site may not turn into loyal return visitors, the reviews there can impact their decision to visit your business on their trip. So if you’re marketing a hotel, restaurant, event, or local retail store, you should keep an eye on what this site’s users have to say.
Although it’s only relevant to apartment owners and building managers, ApartmentRatings.com is one of the most visited review sites in the United States. So if you’re trying to attract new tenants to your properties, you should definitely be there.
As one of the largest B2B review sites, TrustRadius allows B2B buyers to rate and review the software products they’ve used for their business. This makes it a somewhat niche site, but one that’s crucial for the success of any B2B software company.
10. Local sites
Beyond these nationwide review sites, almost every city and region has its own set of blogs and review sites for local businesses, some of which may be related to your local newspaper. And although it may take some digging to find them, they’re arguably some of the most important sites for your business.
Local readers not only make up a huge portion of your potential customer base, but they’re the people who can spread the word about your business to their friends and family. If you haven’t yet done so, find out what blogs and other community sites are popular within your city, and what they’ve said about your business.
Is your company on these review sites?
Now that the Internet plays such a significant role in consumers’ decisions about the businesses they patronize, you can’t afford to not be on popular review sites. But considering that you can’t—and shouldn’t—buy reviews, that can be easier said than done.
At WebFX, we offer online reputation management services to help businesses earn and maintain great reputations on Yelp, Google My Business, and other industry-specific sites. Contact us today to speak with a strategist!