The 10 Best Display Advertising Networks
Display ad networks are some of the most useful and productive forms of advertising in the world.
They take ads for your company, use them on websites according to your specifications, and attract new customers from places that you otherwise couldn’t reach.
In other words, they’re perfect for growing your customer base.
But with so many ad networks, how do you choose which one to use?
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At WebFX, we’ve narrowed the list down to 10 options. As we’ve seen, these are the 10 best display ad networks online, and they’ll give you the best bang for your buck. If you'd like to speak with a specialist about what display advertising is and how it works for your business, you can reach us at 888-601-5359.
Advantages: Size, versatility, recognition
Google AdSense is one of the largest display ad networks in the world. It has nearly 2 million advertisers and billions of customers. It’s also incredibly effective at driving traffic to websites.
As one of the most distinguished ad networks in the world, Google AdSense holds its advertisers to strict standards of quality.
Those strict standards may seem unreasonable at times, but they’re in place to ensure that only serious advertisers get involved with Google AdSense.
And Google doesn’t just deal with websites — they also serve Google ads to apps and other mobile-based programs so you can reach the biggest possible audience.
To start advertising through AdSense, you just need to go to Google’s site and follow their instructions.
Then, you’ll have to create high-quality ads that entice users to click to your site.
Those ads should follow all standard practices along with Google AdSense best practices. By adhering to both of those standards, you’re sure to create outstanding ads that bring customers to your site.
Advantages: Size, versatility, recognition
With more than 1 billion worldwide users and millions of advertisers, Facebook also has a formidable display network known as the Audience Network.
Facebook’s network is also dedicated to extremely high standards in terms of quality and company legitimacy. They don’t deal with adult or explicit material, and they help some of the biggest brands in the country get the results they want.
Facebook also serves ads throughout a wide network of apps and non-website media as well. Overall, it’s an excellent way for you to reach out to potential customers using Facebook’s extensive cache of user data.
Plus, if you already advertise on Facebook, the transition to using their Audience Network should be fairly simple.
You follow similar guidelines to Facebook’s ads already — you just have to modify the sizes to fit the specifications of the ad medium you want to use.
With that, Facebook is straightforward, easy to use, and intuitive enough for any advertiser to see results.
mMedia is one of the best display networks for companies that are new to this form of advertising.
It doesn’t have a minimum investment for advertisers, which means you can get started with as little as $20.
While that investment may not get you very good results, you could still theoretically do it.
That means your actual minimum investment will be whatever other companies in your industry are bidding for certain ads.
But even if you want to dominate one kind of ad for one kind of customer, you can still see great results with a lower-than-average investment in mMedia.
Advantages: Size, mobile
Apple Advertising is one of the leading mobile display advertisers.
This is partly because Apple controls the world’s largest app store, which means they can make it easy for their developers to make money by including ads.
That simple system allows developers to make money, and it also allows you to consistently reach new customers who might’ve never heard of your website.
In addition to that, Apple Advertising has an intuitive bidding and targeting system that allows advertisers to pick and choose how they want their ads to appear.
Overall, it’s a highly-controlled system that displays ads almost exclusively in mobile apps.
Adknowledge may not be as big as some other ad networks, but it’s still a great way to reach out to new customers.
Adknowledge’s main selling point is versatility. It lets businesses advertise on video sites, social networks, and mobile apps.
They also have their own proprietary system for gauging customer interest, which means you can quickly, easily, and accurately target users in your customer demographic.
Advantage: Size, affordability
Yahoo! may not be as popular as it once was as a search engine, but it still has a robust display network that reaches millions of users every month.
It also has a targeting system that gauges potential customers by geography and age, among a wide variety of other demographic factors.
The search engine may not be as big as Google, but it’s still an affordable and viable option for reaching new customers.
Taboola isn’t one of the most recognized names in the display advertising world — but its base of giant clients is enough to pull in new advertisers every day.
Taboola serves ads to publications like The Motley Fool, The Atlantic, and even Netflix.
Netflix alone is enough to attract any advertiser, from beginners to established corporations.
On the upside, that means you have a lot of opportunity to reach out to customers. On the downside, it means you’re competing with companies that have huge advertising budgets.
Depending on your company’s goals, Taboola could work out for you.
Advantage: Free trial
Epom is one of the few display ad networks that actually lets users try their service before paying.
That free trial may not sound like much, but it’s a great perk for any company that hasn’t used display advertising before.
Epom can at least be your practice round to see if display advertising is for you — even if you plan on using another network later.
Beyond that, Epom has its merits. It’s a versatile network that offers display, video, and mobile app ads. It’s also partnered with multiple other networks to give you lots of different options to reach customers.
Above all, Epom is affordable.
So if you’re looking to start in display advertising — but you’re not sure where to start — Epom is the best solution for your needs.
Advantage: Opt-in affiliates
Airpush is a mobile-only ad network that serves more than 150,000 different applications.
It’s one of the most transparent display networks in the world, meaning they’ll tell you practically anything you want to know about the company.
They also operate exclusively on an opt-in basis, so all of their apps want to show Airpush ads.
That means the app users should be more receptive to advertisers like you, especially when compared to display networks that contractually obligate developers to use them.
Leadbolt is a mobile display network that allows advertisers to choose between self-serve and full-service ads.
For meticulous users, Leadbolt also has a real-time bidding feature so you can update your bids for different ads on the fly.
That kind of control makes Leadbolt one of the most advertiser-friendly platforms around. You can either choose to have complete control over your ads or trust one of Leadbolt’s account managers.
Regardless of your choice, you’ll have the best possible control over your ads — the best advantage Leadbolt has to offer.
WebFX is a full-service Internet marketing agency
At WebFX, we understand the value and investment that go into a display advertising campaign. Our talented team of Internet marketers is on the cutting edge of Internet marketing, and we’ve earned fantastic results for clients in the past.
Do you want to reach new customers and spread the word about your brand?
Contact us today to create a display advertising campaign specifically for your business!
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.