PPC enables you to have complete control over your campaign.
This is a great feature because it helps businesses feel more involved in the process. When you spend money on a digital marketing services, you want to be able to control your campaign’s performance. PPC enables you to do that.
You can control various aspects of your campaign. One of these aspects is your ad’s appearance. Google Ads, the program that you use to create PPC ads, enables you to add various extensions and features to your ad. This includes adding call extensions, additional links, or additional lines of information in your ads.
This gives you the power to customize your ad, so it appeals to your audience the most. You can also control when your ad appears in the search results, so you can reach your audience when they are most likely to be online.
PPC gives you complete control over your budget. Whether you want to spend $100 or $1,000, you choose the amount that works for your Washington, D.C. business. You will never exceed your budget or run into unforeseen costs.