Want to earn more leads and revenue for your Washington, D.C. business?
Internet marketing is one of the best ways to advertise your business to current and potential customers with the use of online strategies.
But why do you need Internet marketing for your D.C. company? Is it necessary to make your business successful?
On this page, we’ll talk about the best Internet marketing strategies for your D.C. business and how WebFX can help. Keep reading to learn more, or give us a call at 888-601-5359.
Want to market your D.C. business online?Contact WebFX
The goal of Internet marketing is to make it easy for your target audience to find you online so that they visit your website, learn about your products, and eventually become a loyal, paying customer.
Without the help of Internet marketing, you’ll find it extremely difficult to top results pages so that users can find you, and you likely won’t see the same amount of website traffic as you would if you implemented an Internet marketing campaign. Results pages refer to the pages that you see when you type a query into a search engine like Google.
As we mentioned, the long-term goal of Internet marketing is to increase conversions on your website.
In order to do so, you’ll have to snag one of the top spots in search engine results pages for the keywords you’re trying to target.
Did you know that over 67% of all clicks on a results page go to the top five results? That means that if you don’t rank highly, your customers likely won’t even see your website as a search result, and will never make it to your site.
That being said, the goal of Internet marketing for your D.C. company is to use a wide variety of strategies to ensure that your business ranks highly, so that you can get those clicks, increase traffic to your website, and cement more conversions.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
SEO, or search engine optimization is one of the most popular Internet marketing strategies out there. Why? Because it works.
SEO is the process of improving your website so that you rank highly for your target keywords. SEO itself is a collection of smaller strategies that work together to drive results. Let’s take a look at a few.
Content creation: One of the most important parts of an SEO campaign, if not the most important, is content creation. Content itself is what ranks in search pages, and without high-quality page content, you won’t rank at all.
The best content targets your industry’s most important keywords so that you can rank highly for that term – however, it won’t be easy if it’s a short, general keyword that is popular in your specific industry.
That’s because it’s likely that everyone else in your industry is also trying to target that keyword, which makes it harder for you to win over a top spot.
That being said, the keywords that are the easiest to target are long-tail keywords, which are far more detailed, and read as more of a phrase than a single keyword.
For example, if your business sells running shoes, it will be extremely difficult to rank for just “running shoes.” Instead, it’ll be much easier to rank for a keyword like “size 7 black Nike running shoes in D.C.,” because far less people target that specific of a keyword.
User friendliness: Another SEO tactic to help your pages rank is the user friendliness of your site.
This means that your website should be responsive on all devices, no matter the screen size, the buttons should be easy to press, and forms should be easy to fill out.
This also means that you have great navigation on your website that helps people find exactly what they’re looking for, and you provide multimedia on your pages so that users don’t get bored with long walls of text.
Internal linking: In order to keep users on your site for longer, ensuring that your pages have links to other pages on your site is crucial. This is called internal linking.
This allows users to bounce around your site with the use of hyperlinks, and it also helps Google to find new pages on your site when you link to one from an old page.
PPC advertising is another great Internet marketing strategy for your D.C. company.
If you’re looking to see immediate results, PPC is the strategy for you — and there are many other benefits as well.
Unlike SEO, PPC works almost immediately. Here’s how it works.
PPC is extremely cost-effective since you essentially choose how much you pay for each keyword, and you don’t ever pay for ad space — you only pay when your ad is clicked.
These ads send users to your site when they click on your ad, which increases website traffic. Since PPC ads take users to a landing page, they also make it extremely easy to make a purchase on the spot.
A landing page shows the product that was on the ad, along with a form for more information, or the option to purchase the product.
A Social media is one of the fastest growing channels within Internet marketing. It allows you to interact with your followers, provide a level of customer service, tease new products, and keep users up-to-date with changes within your company.
You can use many different social media platforms to advertise your D.C. company including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
Each of these platforms allows you to post pictures, videos, links, and content that can be easily shared.
Email marketing allows you to meet target customers where they’re already looking — in their inbox.
You can segment emails to reach customers in different time zones at different times, personalize subject lines, and more.
You can also link to blog posts on your site to direct recipients to your website, keep your audience updated with new employees, provide coupons, and more.
The opportunities are endless with email marketing!
WebFX has partnered with numerous local business in D.C. to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
We serve more than 700 satisfied clients and have over 422 client testimonials to prove it. In the last year alone, we’ve driven $536,982,705 in revenue for our clients, and we can’t wait to help your D.C. company grow and flourish, too!
Contact us online for a free quote, or call us at 888-601-5359 to speak with an Internet marketing specialist!
We can’t wait to hear from you!
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More