B2B Martech Pricing: What’s the Cost of B2B Martech Software

If you want your business-to-business (B2B) company to stay competitive, you need to take advantage of software and strategies that will help you maximize marketing efficiency. Marketing technology, or martech, is key to helping you maximize revenue through automation. But what’s the cost of B2B martech? Find out in this B2B martech pricing guide!

Professional B2B Martech Services Pricing

Want to gain insight into the cost of martech? Get a preview of martech costs below!


$875 / month

  • 10,000 first-party data profiles
  • 250,000 non-marketing customer journeys
  • 300 calls tracked
  • 8 lookalike or custom audiences


$1,375 / month

  • 15,000 first-party data profiles
  • 500,000 non-marketing customer journeys
  • 300 calls tracked
  • 15 lookalike or custom audiences


$5,975 / month

  • 100,000 first-party data profiles
  • 1 million non-marketing customer journeys
  • 1000 calls tracked
  • 30 lookalike or custom audiences


Your B2B Martech Pricing Guide Cheat Sheet

Here’s a breakdown of what you can expect with B2B martech pricing for your business:

Last Updated May 17th, 2022

Average B2B martech costs

  • The average cost for B2B martech ranges from $0–$5000 per month
  • Marketing automation software costs anywhere from $200–$2000 per month
  • Artificial intelligence (AI) software costs anywhere from $6000–$300,000 per solution for custom solutions
  • Third-party AI software can cost $0–$40,000 per year

B2B martech cost factors

  • Your software costs will vary depending upon how many tools you use in your stack
  • Your martech software costs depend upon who provides your software
  • Your costs will vary depending upon which martech tools you invest in for your business

B2B martech pricing tips

  • Set a budget before you look for martech software to ensure you don’t overspend
  • Determine what tools you need to help you run your marketing
  • Look at your package details and features to make sure you get everything you need

How much should I pay for B2B martech?

On average, B2B marketing software pricing ranges from $0–$5000 per month. This cost will vary depending upon where you get your software and what software you choose to use. You may also see varying costs dependent upon who provides the software.

The type of software will impact your costs, too. Marketing automation software, for example, costs $200–$2000 per month. On the other hand, Custom AI solutions can cost up to $300,000 per solution.

B2B marketing technology pricing can also depend upon the features included with your software. Software that offers more advanced features will cost more, so you’ll need to consider what features you need before purchasing B2B marketing software.


Grow Your Business with B2B Martech Software

If you want to get a leg up on your competition, you need to invest in B2B martech software. B2B martech software saves you valuable time by automating simple tasks that keep you from working on more significant projects.

With B2B martech software from WebFX, you’ll get everything you need to automate your marketing tasks. Our in-house martech software, MarketingCloudFX, provides everything you need to automate your marketing.

Keep reading to learn more about the cost of our B2B martech and what you can expect for the price!

Don’t want to wait to start automating your marketing? Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech software, MarketingCloudFX!

B2B martech pricing: A breakdown of MarketingCloudFX costs and packages

At WebFX, we offer MarketingCloudFX –– an ROI-focused platform that helps you automate marketing tasks to earn more revenue.

Our all-inclusive marketing software provides you with everything you need to help you market your business more effectively. Our software costs $875–$5975 per month, depending upon your package.

When you look at our B2B martech pricing for MarketingCloudFX, you’ll see numerous features included in the cost, including:

  • Customer360FX: With Customer360FX, you receive a single source to help you send the right message to your ideal audience. You’ll send messages at the right time through relevant channels to boost engagement and results.
  • LeadManagerFX: Tracking and managing your leads is critical to ensure you turn prospects into customers. With LeadManagerFX, you can get a better picture of who’s interested in your business by tracking the pages they visit, how they arrive on your website, and more.
  • CallTrackerFX: If you’re getting calls to your business, you must understand who’s contacting you to leverage that data to drive sales. With CallTrackerFX, you can see what drives people to call you, view transcripts, and more!
  • EmailMarketingFX: Email marketing is a critical strategy for helping you nurture leads towards conversion. With our email automation software, you send the right message to people at the right time to nurture more leads towards conversion.

These are just some of the features included with our B2B marketing technology pricing. The cost of B2B martech from WebFX will offer everything you need to earn new leads and boost revenue for your business.

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“We measure our success by how much we WOW our clients.”

Bill Craig

WebFX President

B2B martech pricing: Why WebFX is the best option for your budget

When you’re looking at B2B marketing software pricing, you want to ensure you’re choosing the right software for a price that fits your budget. If you’re looking for a B2B marketing software provider, look no further than WebFX.

Here’s why you’ll want to invest in B2B marketing software from us:

We offer transparent B2B martech pricing

When you look at the cost of B2B martech, you may find it challenging to find direct pricing. Some companies may hide their pricing, so you must contact them and wait to hear back from them. It also makes it challenging to know what’s included with their B2B martech pricing.

At WebFX, we believe in transparency. We publish all our pricing and packages online, so you always know what you’re getting with your martech. You can see all the features of our software and the pricing to determine if we’re a good fit for your budget.

Our software is backed by a team of 500

When you look at B2B marketing technology, you want to ensure it’s backed by an experienced team of experts. If your software is supported and created by a professional team of marketers, you can feel confident that it will work to help you achieve your marketing goals.

At WebFX, our software is backed by a team of over 500. With over 25, you can feel confident our software is built to help you maximize your business’s ROI to drive better results and grow your business.

We know how to drive results

If you’re researching B2B martech pricing, you must consider how that software will help you drive results. You want your software to be backed by a team that knows how to drive results with marketing.

At WebFX, we have a rich history of driving results for our clients. In the past five years, we’ve driven over $3 billion in revenue and over 7.8 million leads for our clients. You can feel confident our software will help you drive your desired results!

Ready to invest in B2B martech?

Now that you’ve looked at B2B marketing software pricing, it’s time to find the right B2B marketing tech for your business. If you’re looking for a company that offers B2B martech software that helps you drive more revenue, look no further than WebFX.

Our proprietary marketing software, MarketingCloudFX, offers everything you need to automate your marketing tasks and free your team up for more critical tasks. You’ll get everything you need to help improve your marketing strategy and automate your marketing.

If you want to learn more about MarketingCloudFX, contact us online or call us today at to speak with a strategist!