Marketing Automation Pricing: Your Guide to Marketing Automation Cost
Marketing automation is a fantastic strategy that affords you the ability to keep track of valuable marketing data, capture important user information, and more — all while earning a high return on investment (ROI) for your company. But how much does marketing automation cost? On this page, we’ll talk about marketing automation pricing to help you set aside enough marketing budget for one of the best marketing strategies available. If you’d like to speak directly with a specialist, give us a call at 888-601-5359! Otherwise, keep reading to learn more about marketing automation cost.
Marketing automation solutions pricing
So how much does marketing automation cost? Just like any marketing strategy, the cost of marketing automation services from different agencies will vary.
However, here’s a baseline.
You will likely pay an initial investment for services, which can range anywhere from $2000 to $10,000 depending on the agency. This investment covers the initial setup of your marketing automation software.
From there, you’ll likely be billed monthly for marketing automation services, and you could save some budget by paying annually.
Whichever way you choose to pay, you’ll pay anywhere from $200 to $2000 per month, depending on the agency and what’s included in a specific package.
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What determines the marketing automation price?
There are undoubtedly large gaps in marketing automation solutions pricing from agency to agency, but what causes such big variations?
Below are some variables that can affect marketing automation cost:
- Implementation: Every agency has a different implementation process, and depending on how involved that process is, the price will fluctuate. For example, if you choose marketing automation for your email campaign only, the implementation will be a lot less significant than an option that includes automation for a variety of campaigns.
- Support: If you’re looking to have around-the-clock support on your marketing automation campaign, you’ll pay more. Although most agencies offer basic support, if you want to up the ante to ensure that your campaign is properly running at all hours, the cost of your campaign will increase.
- Additional advice and consulting: Marketing automation is only part of the puzzle. If you want to make the most of your campaign, you’ll also want to lean on your chosen agency for marketing advice. Some agencies lump marketing consulting in with their marketing automation, but others don’t. You’ll find that most agencies will charge for their consulting services.
- Additional features: If you want to experience all the bells and whistles of marketing automation, you can expect a higher marketing automation cost. Most plans start with the bare minimum and go up from there, so every additional feature likely comes with a price tag.
- Number of contacts: If you’re opting for marketing automation services for your email marketing campaign, the number of contacts you have will affect marketing automation price.
- Third-party marketing automation solutions: If you choose to use third-party marketing automation platforms like Hubspot, Marketo, or Act-On, among many others, your marketing automation software price will increase.
- Agency vs. software: You’ll also see a difference in marketing automation cost when you compare working with an agency vs. using software on your own. You’ll likely get more benefits from working with an agency since they can offer you advice and save you time, but you might pay a little more to work with them.
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MarketingCloudFX features
MarketingCloudFX is our way of keeping clients at the top of the totem pole with smarter marketing.
Here’s what you get when you opt for MarketingCloudFX:
LeadManagerFX
LeadManagerFX provides crystal-clear lead reporting that allows you to view information about leads that arrive on your website. Not only that, but you can also see what pages they visit and what campaigns drive phone calls.
Manage your leads and phone calls all in one place and enjoy getting your lead reports with real-time reporting.
CallTrackerFX
With CallTrackerFX, you can track phone calls and where they come from, listen to transcripts, record calls, and more.
You’ll also have access to real-time data through Google Analytics.
EmailMarketingFX
If you’ve ever wanted to create high-impact email marketing campaigns that allows you to segment and track your strategy, you can do just that with EmailMarketingFX.
You also can integrate customer data from across MCFX to super-charge your lead generation efforts.
MetricsFX
With MetricsFX, you’ll have a birds-eye view of how your site pages perform in search engines. You can track keyword rankings, changes in visibility, and so much more.
LeadNurtureFX
Nurturing your leads is one of the most important parts of any marketing strategy. With LeadNurtureFX, you’ll deepen your brand’s relationship with potential customers by helping to re-engage returning site visitors.
You canset up custom triggers to help move customers through your sales funnel.
ReviewBoostFX
Maximize the benefits of all your positive reviews and increase your number of testimonials.
ReviewBoostFX allows you to attract more customers than ever before, simply by monitoring what others say about your business, and harnessing the power of positive feedback.
VisitorRecorderFX
If you’ve ever wondered how users behave on your site, VisitorRecorderFX can help. You’ll discover how new leads interact with your website, allowing you to improve user experience.
PersonalizeFX
With PersonalizeFX, you’ll create a user experience unlike any other by serving site visitors exactly what they want.
Measuring the metrics that affect your bottom line.
Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.
- Leads
- Transactions
- Calls
- Revenue
Rely on WebFX for your marketing automation software
When it comes to marketing automation pricing, we’ve got you covered. Our transparent pricing is live online so that you can determine if our software is a good financial fit for you.
If you have any questions about what each package includes, or want to know how one of the best marketing automation agencies can help you, feel free to give us a call at 888-601-5359 or contact us online today!
