SMB Martech Pricing: How Much Does SMB Martech Cost?

It takes time to create, launch, and monitor your marketing campaigns. To help make your campaigns more efficient, you need to invest in marketing technology, or martech. Martech will help your small-to-midsized business (SMB) make your marketing process more efficient, so you can save time while marketing your business.

Professional SMB Martech Services Pricing

Investing in SMB martech is your key to unlocking better results with your marketing. See how much is costs to partner with an SMB martech agency!

Foundation

$875 / month

  • 10,000 first-party data profiles
  • 250,000 non-marketing customer journeys
  • 300 calls tracked
  • 8 lookalike or custom audiences

Pro

$1,375 / month

  • 15,000 first-party data profiles
  • 500,000 non-marketing customer journeys
  • 300 calls tracked
  • 15 lookalike or custom audiences

Enterprise

$5,975 / month

  • 100,000 first-party data profiles
  • 1 million non-marketing customer journeys
  • 1000 calls tracked
  • 30 lookalike or custom audiences

SEE FULL DELIVERABLES

Your SMB Martech Pricing Guide Cheat Sheet

Want to know how much SMB martech pricing costs? Check out this cheat sheet to see what you can expect!

Last Updated Febrary 4, 2022

Average martech costs

  • Tech enabled services cost $2500 to $12,000 per month
  • Average cost for marketing automation software starts at $800 per month
  • Average cost for customer relationship management (CRM) software ranges from $50-$100 per user per month

Martech cost factors

  • What’s included with the software
  • Who offers the software
  • How many people use the software
  • How many tools you’re using for your marketing

Martech pricing tips

  • Look for companies that post their software features online so you can see what you’re receiving
  • Make sure the software offers features to automate what you want (data collection, email marketing, etc.)
  • Watch for hidden added costs or different payment structures (per month vs. per user per month)

How much should I pay for SMB martech?

The cost of SMB martech pricing for 2022 ranges depending upon where you get your software and what it includes. If you invest in tech enabled services, you can expect to pay anywhere from $2500 to $12,000 per month. These tech-enabled services include a team of experts that will help you use martech to maximize your marketing services.

If you opt to invest in marketing automation services, the costs typically start around $800 per month. The costs will vary depending upon what your automation software includes.

Additionally, if you opt to invest in customer relationship management (CRM) software to help manage customer data, you can expect to pay $50-$100 per user per month. This cost will vary depending upon what the software includes, how much data you collect, and how many users access the data.

 

SMB Martech Pricing That Fits Your Budget

Before investing in tech for your marketing, you need to know SMB martech pricing to see how much it costs to make your marketing more efficient. On this page, we’ll go over the cost of SMB martech and discuss what impacts the pricing of martech.

Keep reading to learn more!

And if you’re looking for data-driven marketing technology that helps you get more from your marketing campaigns, look no further than WebFX. Our proprietary marketing software, MarketingCloudFX, can help you make your marketing more efficient to drive better results. Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech software!

Meet MarketingCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

One Size Does Not Fit All

Select an SMB martech service to view custom martech costs for your campaign.

MARKETING AUTOMATION SERVICES

With marketing automation services, you can simplify your marketing tasks to spend more time on the activities that matter most.

DATA AND ETL PIPELINE SERVICES

Beating out your local competitors can make a huge difference for your business. Make sure your local business shows up with Local SEO.

LEAD MANAGEMENT SERVICES

Need help obtaining and managing leads? With lead management services, you can get help automating lead information and better managing leads to boost sales.

SMB martech pricing: What’s the cost of martech for SMBs?

Before investing in SMB marketing technology, you need to look at SMB martech pricing to understand what works with your budget. So, how much does SMB martech cost?

The cost of SMB martech varies. Martech typically consists of multiple tools that form a stack. So, the prices will vary depending upon what tools you include with your stack.

Here are some common types of tools and their costs for you to better understand SMB martech pricing:

Email marketing software

Cost: $16+ per month

One type of tool to factor into the cost of SMB martech is email marketing software. If you’re running an email marketing campaign, you’ll want to use email marketing software to help you manage your campaigns.

Email marketing software enables you to automate processes with your campaigns, from creating to sending to monitoring. You can also use this software to segment your subscribers and personalize their experience to encourage engagement with your business.

Email example from Chairish

If you’re using this strategy, investing in email marketing software is a must. It helps save you time from manually sending emails to each subscriber. It also enables you to be more efficient by sending automatic emails like welcome emails or abandoned cart emails.

If you include email marketing software as part of your SMB martech pricing, the cost starts at $16 per month, plus an additional fee for sending emails (usually around $0.03 per email).

Content Management System (CMS) software

Cost: Varies

When looking at the cost of SMB martech, you’ll want to factor in the cost of a content management system (CMS). A CMS is critical for helping you manage and edit content on your website. Many businesses rely on CMSs to host their websites content and their company blogs.

The cost for a CMS varies depending upon the program you use and how many pages you need to create and edit. It also depends upon whether you use a template or create a custom setup for your business — a custom setup will cost more.

If you’re creating content or want an easy way to edit the content on your website, you’ll want to factor in the cost of a CMS.

Marketing analytics software

Cost: Varies

When you invest the money in your marketing strategies, you want to know they’re working for your business. That’s why you need to include marketing analytics software as part of your martech cost for SMBs. Marketing analytics software helps you analyze your campaigns to uncover insights that help you improve your marketing.

The cost of marketing analytics software varies greatly depending upon what software you use. There are free options available, like Google Analytics, that offer basic analysis of your search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.

Google Analytics data

There are other more advanced analytics programs that can analyze the performance of other strategies and provide a more in-depth analysis of your marketing campaigns. These programs come at a cost but are extremely beneficial in helping you have an overall picture of your marketing performance.

Marketing analytics is critical to get the most from your marketing campaigns.

Customer relationship management (CRM) software

Cost: $12–$300 per user per month

As an SMB, you must maintain positive relationships with your customers so they continue to buy from you. That’s why you’ll want to factor in customer relationship management (CRM) software as part of your cost of SMB martech.

CRM software enables you to track critical data about your audience so that you can market the right content to them. You can collect demographic data, user behavior, and more. All this data is paramount if you want to keep customers coming back to your business.

This software can range anywhere from $12–$300 per user per month.

Call tracking software

Cost: $2–$500 per month

If your business frequently gets phone calls, you’ll want to factor in call tracking software into your martech pricing for SMBs. Call tracking software enables you to understand why people contact your business, so you can answer their questions faster and create a better customer experience.

Call tracking software can cost anywhere from $2–$500 per month. The cost varies depending upon what software you use and what it includes. Some more advanced software may offer features like call recording or transcript recording.

Adding call tracking software to your martech stack is an excellent investment if you want to use call data to help you make more impactful decisions with your marketing.

Lead tracking software

Cost: $12–$1200 per month

When looking at martech pricing for SMBs, you want to factor in the cost of lead tracking software. Lead tracking software is critical for businesses that want to take people from prospects to customers.

With lead tracking software, you can track how people interact with your business and continually deliver content that nudges them towards converting.

If you include call tracking software as part of your martech stack, you’ll pay anywhere from $12 to $1200 per month. In some cases, you may get marketing software that includes lead tracking in addition to other features, like analytics tracking or call tracking.

Investing in lead tracking software is a must if you want to help your business earn more sales and revenue.

Ready to Grow? Get your FREE Quote Today!

Increased
Website
Traffic by

+87%

Case Study

Increased
Conversion
Rate by

+71%

Case Study

Increased
Leads
Generated by

+60%

Case Study
Icon Testimonial

We measure our success by how much we WOW our clients.

avatar
Bill Craig WEBFX PRESIDENT

SMB martech pricing from WebFX

At WebFX, we offer SMB martech services that include martech software options to help you improve your marketing performance to drive better results for your business. Here’s what we offer:

MarketingCloudFX

Cost: View here

At WebFX, we offer our proprietary marketing software, MarketingCloudFX, to help you track and manage your marketing campaigns. MarketingCloudFX provides you with everything you need to get more revenue from your marketing campaigns.

Here’s what you’ll get with the cost of our SMB martech:

  • AnalyticsFX: With our martech pricing for SMBs, you’ll get AnalyticsFX. AnalyticsFX enables you to track your search engine performance, including keyword rankings and changes in visibility. This feature helps you understand how your business performs in search engines to improve your strategy.
  • LeadManagerFX: Included in the cost of SMB martech from WebFX is LeadManagerFX. With this feature, you can see how people arrive on your website, where they go, and which campaigns drive them there. This feature helps you understand which campaigns work for your audience and how they interact with your business.
  • CallTrackerFX: With CallTrackerFX, you can track people who call your business and gain insight into what drives them to call your company. CallTrackerFX helps you understand why people call your business, so you can improve and adjust your campaigns to drive better results.
  • EmailMarketingFX: EmailMarketingFX enables you to create, send, and monitor your email marketing campaigns. This software makes it easy for you to send emails automatically to the most interested prospects.
  • VisitorRecorderFX: With VisitorRecorderFX, you can see how users interact with your website. This feature enables you to understand where users may get stuck on your website to improve the user experience.

CRMROI

Cost: View here

In addition to MarketingCloudFX, we also offer CRMROI. CRMROI is our proprietary customer relationship management software that enables you to manage your customer data.

You’ll get everything you need with CRMROI, including:

With CRMROI, you can manage your customer data better to drive more impactful results with your marketing.

Find out the cost of SMB martech from WebFX

Features Foundation ProEnterprise
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 10,000Up to 15,000Up to 100,000
Auto-management of Contact Status

Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive.

& Up to 250,000 non-marketing customer journeys& Up to 500,000 non-marketing customer journeys& Up to 1,000,000 non-marketing customer journeys
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

CrmROI

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI

3 seats5 seatsUnlimited seats
SchedulerFX automated calendar booking systemUp to 10 CalendarsUp to 10 CalendarsUp to 50 Calendars
– IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients – Up to a total of 8 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

– IntegrationsFXCRM: New Contact Creation

Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX


Up to a total of 3 Unidirection IntegrationsFX Data Pipelines

Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines

Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.

Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data PipelinesUp to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcYes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Measurement, Insights + ROI
CompanyTrackerFX

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

– Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

– Enterprise Company Enrichment

Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc.

LeadManagerFX

Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

– Standard Lead Enrichment

Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc.

– Enterprise Lead Enrichment

Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc

– Advanced spam filtering

Automatically filters leads from blacklisted IP addresses

– Converted lead videos

Watch the website actions prior to the visitor converting

LeadScorerFX

Coming Q3 2022

CallTrackerFX

Automated call tracking + recording for ROI measurement

300 calls tracked / mo300 calls tracked / mo1,000 calls tracked / mo
CallTrackerFX

Channel-specific call tracking numbers

12 unique numbers12 unique numbers50 unique numbers
– Standard Call Enrichment

Caller location for automated audience creation

– Enterprise Call Enrichment

Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc.

ConversationIntelligenceFX

Caller and agent sentiment analysis and intent powered by Google AI


10 enhanced calls / mo300 enhanced calls / mo1,000 enhanced calls / mo
CPLDashboardFX

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

Revenue Acceleration & Forecasting
AdTechFX

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
CompetitorSpyFX

Competitor website changes tracking and strategy monitoring

LocalFX

Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads

EmailMarketingFX

On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads

LeadNurtureFX

Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor.

Benchmark lift: 14% increase in sales

FunnelsFX

Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

ML, Smarter Content & Buyer Journey
ContentAnalyticsFX

Real-time insights to which content types provide the highest value for your website.

ContentGeniusFX

IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic

DeepLearningFX

User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / moUnlimited reports
PersonalizeFX

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions

ReviewAccelerationFX

Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 3 locationsUp to 25 locations
Personalized Onboarding & MarTech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic MarTech Specialist3 calls during first year onboarding3 calls during first year onboarding4 calls during first year onboarding
Annual MarTech Specialist Consultations1 / year2 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 20 hours / year
Dedicated MarTech Expert
Execution of MarTech FuelFX Assets3 per quarter /12 per year
Standard Monthly Licensing Cost$875$1,375$5,975
Existing Monthly Customer Cost$500$1,000$4,975

After seeing SMB martech pricing and knowing how much it costs, you may be ready to invest in software for your business. If you’re looking for a marketing company that can provide you with the software you need, look no further than WebFX.

Our martech is backed by over 20 years of experience in digital marketing, so you can feel confident it’s designed to help you maximize your marketing.

Ready to invest in martech that helps you grow your SMB? Contact us online or call us today at 888-601-5359 to speak with a strategist about our marketing tech!

TO TOP