SMB Martech Pricing: How Much Does SMB Martech Cost?
It takes time to create, launch, and monitor your marketing campaigns. To help make your campaigns more efficient, you need to invest in marketing technology, or martech. Martech will help your small-to-midsized business (SMB) make your marketing process more efficient, so you can save time while marketing your business.
Professional SMB Martech Services Pricing
Investing in SMB martech is your key to unlocking better results with your marketing. See how much is costs to partner with an SMB martech agency!
$875 / month
10,000 first-party data profiles
250,000 non-marketing customer journeys
300 calls tracked
8 lookalike or custom audiences
$1,375 / month
15,000 first-party data profiles
500,000 non-marketing customer journeys
300 calls tracked
15 lookalike or custom audiences
How much should I pay for SMB martech?
The cost of SMB martech pricing for 2023 ranges depending upon where you get your software and what it includes. If you invest in tech enabled services, you can expect to pay anywhere from $2500 to $12,000 per month. These tech-enabled services include a team of experts that will help you use martech to maximize your marketing services.
If you opt to invest in marketing automation services, the costs typically start around $800 per month. The costs will vary depending upon what your automation software includes.
Additionally, if you opt to invest in customer relationship management (CRM) software to help manage customer data, you can expect to pay $50-$100 per user per month. This cost will vary depending upon what the software includes, how much data you collect, and how many users access the data.
SMB Martech Pricing: Table of Contents
SMB Martech Pricing That Fits Your Budget
Before investing in tech for your marketing, you need to know SMB martech pricing to see how much it costs to make your marketing more efficient. On this page, we’ll go over the cost of SMB martech and discuss what impacts the pricing of martech.
Keep reading to learn more!
And if you’re looking for data-driven marketing technology that helps you get more from your marketing campaigns, look no further than WebFX. Our proprietary marketing software, MarketingCloudFX, can help you make your marketing more efficient to drive better results. Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech software!
One platform tracking countless metrics and driving stellar results.
One platform tracking countless metrics and driving stellar results.Learn More About Our Proprietary Software
SMB martech pricing: What’s the cost of martech for SMBs?
Before investing in SMB marketing technology, you need to look at SMB martech pricing to understand what works with your budget. So, how much does SMB martech cost?
The cost of SMB martech varies. Martech typically consists of multiple tools that form a stack. So, the prices will vary depending upon what tools you include with your stack.
Here are some common types of tools and their costs for you to better understand SMB martech pricing:
Email marketing software
Cost: $16+ per month
One type of tool to factor into the cost of SMB martech is email marketing software. If you’re running an email marketing campaign, you’ll want to use email marketing software to help you manage your campaigns.
Email marketing software enables you to automate processes with your campaigns, from creating to sending to monitoring. You can also use this software to segment your subscribers and personalize their experience to encourage engagement with your business.
If you’re using this strategy, investing in email marketing software is a must. It helps save you time from manually sending emails to each subscriber. It also enables you to be more efficient by sending automatic emails like welcome emails or abandoned cart emails.
If you include email marketing software as part of your SMB martech pricing, the cost starts at $16 per month, plus an additional fee for sending emails (usually around $0.03 per email).
Content Management System (CMS) software
When looking at the cost of SMB martech, you’ll want to factor in the cost of a content management system (CMS). A CMS is critical for helping you manage and edit content on your website. Many businesses rely on CMSs to host their websites content and their company blogs.
The cost for a CMS varies depending upon the program you use and how many pages you need to create and edit. It also depends upon whether you use a template or create a custom setup for your business — a custom setup will cost more.
If you’re creating content or want an easy way to edit the content on your website, you’ll want to factor in the cost of a CMS.
Marketing analytics software
When you invest the money in your marketing strategies, you want to know they’re working for your business. That’s why you need to include marketing analytics software as part of your martech cost for SMBs. Marketing analytics software helps you analyze your campaigns to uncover insights that help you improve your marketing.
The cost of marketing analytics software varies greatly depending upon what software you use. There are free options available, like Google Analytics, that offer basic analysis of your search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
There are other, more advanced analytics programs that can analyze the performance of other strategies and provide a more in-depth analysis of your marketing campaigns. These programs come at a cost, but are extremely beneficial in helping you have an overall picture of your marketing performance.
Marketing analytics is critical to get the most from your marketing campaigns.
Customer relationship management (CRM) software
Cost: $12–$300 per user per month
As an SMB, you must maintain positive relationships with your customers, so they continue to buy from you. That’s why you’ll want to factor in customer relationship management (CRM) software as part of your cost of SMB martech.
CRM software enables you to track critical data about your audience so that you can market the right content to them. You can collect demographic data, user behavior, and more. All this data is paramount if you want to keep customers coming back to your business.
This software can range anywhere from $12–$300 per user per month.
Call tracking software
Cost: $2–$500 per month
If your business frequently gets phone calls, you’ll want to factor in call tracking software into your martech pricing for SMBs. Call tracking software enables you to understand why people contact your business, so you can answer their questions faster and create a better customer experience.
Call tracking software can cost anywhere from $2–$500 per month. The cost varies depending upon what software you use and what it includes. Some more advanced software may offer features like call recording or transcript recording.
Adding call tracking software to your martech stack is an excellent investment if you want to use call data to help you make more impactful decisions with your marketing.
Lead tracking software
Cost: $12–$1200 per month
When looking at martech pricing for SMBs, you want to factor in the cost of lead tracking software. Lead tracking software is critical for businesses that want to take people from prospects to customers.
With lead tracking software, you can track how people interact with your business and continually deliver content that nudges them towards converting.
If you include call tracking software as part of your martech stack, you’ll pay anywhere from $12 to $1200 per month. In some cases, you may get marketing software that includes lead tracking in addition to other features, like analytics tracking or call tracking.
Investing in lead tracking software is a must if you want to help your business earn more sales and revenue.
SMB martech pricing from WebFX
At WebFX, we offer SMB martech services that include martech software options to help you improve your marketing performance to drive better results for your business. Here’s what we offer:
Cost: View here
At WebFX, we offer our proprietary marketing software, MarketingCloudFX, to help you track and manage your marketing campaigns. MarketingCloudFX provides you with everything you need to get more revenue from your marketing campaigns.
Here’s what you’ll get with the cost of our SMB martech:
- AnalyticsFX: With our martech pricing for SMBs, you’ll get AnalyticsFX. AnalyticsFX enables you to track your search engine performance, including keyword rankings and changes in visibility. This feature helps you understand how your business performs in search engines to improve your strategy.
- LeadManagerFX: Included in the cost of SMB martech from WebFX is LeadManagerFX. With this feature, you can see how people arrive at your website, where they go, and which campaigns drive them there. This feature helps you understand which campaigns work for your audience and how they interact with your business.
- CallTrackerFX: With CallTrackerFX, you can track people who call your business and gain insight into what drives them to call your company. CallTrackerFX helps you understand why people call your business, so you can improve and adjust your campaigns to drive better results.
- EmailMarketingFX: EmailMarketingFX enables you to create, send, and monitor your email marketing campaigns. This software makes it easy for you to send emails automatically to the most interested prospects.
- VisitorRecorderFX: With VisitorRecorderFX, you can see how users interact with your website. This feature enables you to understand where users may get stuck on your website to improve the user experience.
Cost: View here
In addition to MarketingCloudFX, we also offer Nutshell. Nutshell is our proprietary customer relationship management software that enables you to manage your customer data.
You’ll get everything you need with Nutshell, including:
- Website form integration
- Lead activity timeline
- Pipeline tracking
- Lead scoring and qualifications tools
- Closed-loop marketing reporting
- And much more
With Nutshell, you can manage your customer data better to drive more impactful results with your marketing.
Find out the cost of SMB martech from WebFX
|Customer Data Platform|
|Customer360FX Unified Customer Journeys + Automated Segmentation |
Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation
Benchmark lift: 20%
|First-Party Data Profiles |
For audiences which sync to revenue driving marketing automation tools
|Up to 10,000||Up to 15,000||Up to 100,000|
|Auto-management of Contact Status |
Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive.
|& Up to 250,000 non-marketing customer journeys||& Up to 500,000 non-marketing customer journeys||& Up to 1,000,000 non-marketing customer journeys|
|CSV Upload |
Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting
|Lead Statuses |
Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation
Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI
Our proprietary CRM software that powers over $600 million in annual sales for clients
|10 seats||20 seats||Unlimited seats|
|SchedulerFX automated calendar booking system||Up to 10 Calendars||Up to 10 Calendars||Up to 50 Calendars|
|– IntegrationsFX Conversion Based Smart Bidding |
The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)
|Available to WebFX Paid Search Clients||Available to WebFX Paid Search Clients||Available to WebFX Paid Search Clients|
|– IntegrationsFXLookalike + Custom Audiences Continually Updated |
The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)
|Available to WebFX Paid Search Clients – Up to a total of 8 audiences||Available to WebFX Paid Social Clients – Up to a total of 15 audiences||Available to WebFX Paid Social Clients – Up to a total of 30 audiences|
|– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation |
Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences
|– IntegrationsFXCRM: New Contact Creation |
Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences
|IntegrationsFX: Additional Unidirectional Data Pipelines |
Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX
Up to a total of 3 Unidirection IntegrationsFX Data Pipelines
Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
|IntegrationsFX: Additional Bidirectional Data Pipelines |
Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.
|Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines||Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines|
|– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation |
Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.
|Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]||Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central|
|– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc||Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines|
|Measurement, Insights + ROI|
Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns
Benchmark lift: 20%
|– Standard Company Enrichment |
3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.
|– Enterprise Company Enrichment |
Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc.
Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.
|– Standard Lead Enrichment |
Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc.
|– Enterprise Lead Enrichment |
Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc
|– Advanced spam filtering |
Automatically filters leads from blacklisted IP addresses
|– Converted lead videos |
Watch the website actions prior to the visitor converting
Coming Q3 2022
Automated call tracking + recording for ROI measurement
|300 calls tracked / mo||300 calls tracked / mo||1,000 calls tracked / mo|
Channel-specific call tracking numbers
|12 unique numbers||12 unique numbers||50 unique numbers|
|– Standard Call Enrichment |
Caller location for automated audience creation
|– Enterprise Call Enrichment |
Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc.
Caller and agent sentiment analysis and intent powered by Google AI
|10 enhanced calls / mo||300 enhanced calls / mo||1,000 enhanced calls / mo|
ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel
|Revenue Acceleration & Forecasting|
Multi-device programmatic advertising based on CRM and visitor data
Benchmark lift: 8% increase in closed sales
|Yes – Available for WebFX Paid Search and Paid Social Clients||Yes – Available for WebFX Paid Search and Paid Social Clients||Yes – Available for WebFX Paid Search and Paid Social Clients|
Competitor website changes tracking and strategy monitoring
Location data accuracy reports for increasing maps visibility
Benchmark lift: 12% increase in local leads
On-demand email sending with real-time audience syncing from Customer360FX
Benchmark lift: 16% increase in leads
Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor.
Benchmark lift: 14% increase in sales
Drag n drop page builder to rapidly deploy high converting landing pages
Benchmark lift: 11% increase in leads
|ML, Smarter Content & Buyer Journey|
Real-time insights to which content types provide the highest value for your website.
IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors
Benchmark lift: 10% increase in organic traffic
User intent for content marketing search engine ranking analysis powered by IBM Watson
Benchmark lift: 8% increase in organic traffic
|5 reports / mo||10 reports / mo||Unlimited reports|
Customize demographic & firmographic audience journeys
Benchmark lift: 11% increase in conversions
Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.
|Up to 3 locations||Up to 3 locations||Up to 25 locations|
|Personalized Onboarding & MarTech Strategy|
|Contacts imported from legacy software systems|
|Onboarding + performance implementation w/ Strategic MarTech Specialist||3 calls during first year onboarding||3 calls during first year onboarding||4 calls during first year onboarding|
|Annual MarTech Specialist Consultations||1 / year||2 / year||4 / year|
|On-going Data Architect Support Queue Access||Up to 4 hours / year||Up to 6 hours / year||Up to 20 hours / year|
|Dedicated MarTech Expert|
|Execution of MarTech FuelFX Assets||3 per quarter /12 per year|
|Standard Monthly Licensing Cost||$875||$1,375||$5,975|
|Existing Monthly Customer Cost||$500||$1,000||$4,975|
After seeing SMB martech pricing and knowing how much it costs, you may be ready to invest in software for your business. If you’re looking for a marketing company that can provide you with the software you need, look no further than WebFX.
Our martech is backed by over 20 years of experience in digital marketing, so you can feel confident it’s designed to help you maximize your marketing.