SMB Martech Pricing: How Much Does SMB Martech Cost?

SMB martech pricing: What’s the cost of martech for SMBs?

Before investing in SMB marketing technology, you need to look at SMB martech pricing to understand what works with your budget. So, how much does SMB martech cost?

The cost of SMB martech varies. Martech typically consists of multiple tools that form a stack. So, the prices will vary depending upon what tools you include with your stack.

Here are some common types of tools and their costs for you to better understand SMB martech pricing:

Email marketing software

Cost: $16+ per month

One type of tool to factor into the cost of SMB martech is email marketing software. If you’re running an email marketing campaign, you’ll want to use email marketing software to help you manage your campaigns.

Email marketing software enables you to automate processes with your campaigns, from creating to sending to monitoring. You can also use this software to segment your subscribers and personalize their experience to encourage engagement with your business.

If you’re using this strategy, investing in email marketing software is a must. It helps save you time from manually sending emails to each subscriber. It also enables you to be more efficient by sending automatic emails like welcome emails or abandoned cart emails.

If you include email marketing software as part of your SMB martech pricing, the cost starts at $16 per month, plus an additional fee for sending emails (usually around $0.03 per email).

Content Management System (CMS) software

Cost: Varies

When looking at the cost of SMB martech, you’ll want to factor in the cost of a content management system (CMS). A CMS is critical for helping you manage and edit content on your website. Many businesses rely on CMSs to host their websites content and their company blogs.

The cost for a CMS varies depending upon the program you use and how many pages you need to create and edit. It also depends upon whether you use a template or create a custom setup for your business — a custom setup will cost more.

If you’re creating content or want an easy way to edit the content on your website, you’ll want to factor in the cost of a CMS.

Marketing analytics software

Cost: Varies

When you invest the money in your marketing strategies, you want to know they’re working for your business. That’s why you need to include marketing analytics software as part of your martech cost for SMBs. Marketing analytics software helps you analyze your campaigns to uncover insights that help you improve your marketing.

The cost of marketing analytics software varies greatly depending upon what software you use. There are free options available, like Google Analytics, that offer basic analysis of your pay-per-click (PPC) advertising campaigns and search engine optimization (SEO).

There are other, more advanced analytics programs that can analyze the performance of other strategies and provide a more in-depth analysis of your marketing campaigns. These programs come at a cost, but are extremely beneficial in helping you have an overall picture of your marketing performance. Integrating effective PPC campaigns and SEO services into these analytics can further enhance your understanding of how search engine optimization impacts your overall marketing effectiveness.

Marketing analytics is critical to get the most from your marketing campaigns.

Customer relationship management (CRM) software

Cost: $12–$300 per user per month

As an SMB, you must maintain positive relationships with your customers, so they continue to buy from you. That’s why you’ll want to factor in customer relationship management (CRM) software as part of your cost of SMB martech.

CRM software enables you to track critical data about your audience so that you can market the right content to them. You can collect demographic data, user behavior, and more. All this data is paramount if you want to keep customers coming back to your business.

This software can range anywhere from $12–$300 per user per month.

Call tracking software

Cost: $2–$500 per month

If your business frequently gets phone calls, you’ll want to factor in call tracking software into your martech pricing for SMBs. Call tracking software enables you to understand why people contact your business, so you can answer their questions faster and create a better customer experience.

Call tracking software can cost anywhere from $2–$500 per month. The cost varies depending upon what software you use and what it includes. Some more advanced software may offer features like call recording or transcript recording.

Adding call tracking software to your martech stack is an excellent investment if you want to use call data to help you make more impactful decisions with your marketing.

Lead tracking software

Cost: $12–$1200 per month

When looking at martech pricing for SMBs, you want to factor in the cost of lead tracking software. Lead tracking software is critical for businesses that want to take people from prospects to customers.

With lead tracking software, you can track how people interact with your business and continually deliver content that nudges them towards converting.

If you include call tracking software as part of your martech stack, you’ll pay anywhere from $12 to $1200 per month. In some cases, you may get marketing software that includes lead tracking in addition to other features, like analytics tracking or call tracking.

Investing in lead tracking software is a must if you want to help your business earn more sales and revenue.

SMB martech pricing from WebFX

At WebFX, we offer SMB martech services that include martech software options to help you improve your marketing performance to drive better results for your business. Here’s what we offer:

MarketingCloudFX

Cost: View here

At WebFX, we offer our proprietary marketing software, MarketingCloudFX, to help you track and manage your marketing campaigns. MarketingCloudFX provides you with everything you need to get more revenue from your marketing campaigns.

Here’s what you’ll get with the cost of our SMB martech:

• AnalyticsFX: With our martech pricing for SMBs, you’ll get AnalyticsFX. AnalyticsFX enables you to track your search engine performance, including keyword rankings and changes in visibility. This feature helps you understand how your business performs in search engines to improve your strategy.
• LeadManagerFX: Included in the cost of SMB martech from WebFX is LeadManagerFX. With this feature, you can see how people arrive at your website, where they go, and which campaigns drive them there. This feature helps you understand which campaigns work for your audience and how they interact with your business.
• CallTrackerFX: With CallTrackerFX, you can track people who call your business and gain insight into what drives them to call your company. CallTrackerFX helps you understand why people call your business, so you can improve and adjust your campaigns to drive better results.
• EmailMarketingFX: EmailMarketingFX enables you to create, send, and monitor your email marketing campaigns. This software makes it easy for you to send emails automatically to the most interested prospects.
• VisitorRecorderFX: With VisitorRecorderFX, you can see how users interact with your website. This feature enables you to understand where users may get stuck on your website to improve the user experience.

NUTSHELL

Cost: View here

In addition to MarketingCloudFX, we also offer Nutshell. Nutshell is our proprietary customer relationship management software that enables you to manage your customer data.

You’ll get everything you need with Nutshell, including:

• Website form integration
• Lead activity timeline
• Pipeline tracking
• Lead scoring and qualifications tools
• Closed-loop marketing reporting
• And much more

With Nutshell, you can manage your customer data better to drive more impactful results with your marketing.