How often do people use AI tools?

Over half of respondents use AI weekly at minimum. 37% use AI multiple times per day, 30% a few times per week, and 12% once per day.

Which AI tools are most popular among users?

ChatGPT and Gemini are the top tools. 75.4% of users reported using ChatGPT, 63.8% use Gemini, and 38.6% use Microsoft Copilot. When asked for their primary tool, 53% chose ChatGPT, 32% Gemini, and 12% Copilot.

What are the top use cases for AI?

The top use case is research and fact-finding (65%). Other major uses include brainstorming (48%), personal tasks like recipes or trip planning (45%), and writing or content creation (42%).

Which AI tools are considered the most trusted and accurate?

ChatGPT leads in both trust and accuracy, with Gemini ranking second and Microsoft Copilot third. For example, 47% rated ChatGPT as most trusted, compared to 33% for Gemini and 14% for Copilot.

Why do people upgrade to paid AI plans?

25% of users have upgraded to premium plans. The main reasons are more features (69%), faster speed (63%), better models (58%), and higher usage limits (56%).

What are the big-picture AI trends from this research?

The study highlights five major trends: AI is reshaping information discovery, usage is outpacing trust, daily adoption is rising, ChatGPT and Gemini are leading the market, and performance drives premium adoption.

Digital Marketing Strategies For Marketing Managers

Featured

A collage of diverse book and magazine covers with various graphic designs, typography, and colors, arranged in a grid on a blue background.

PPC

6 PPC Trends to Follow in 2025 for ROI Growth

Pay-per-click (PPC) advertising is at a turning point. AI integration, privacy regulations, and increasing competition are forcing marketers to update their strategies. If you’re a marketer with a tight budget, spending smarter is the way to go in 2026. […]

7 minute read