How a Fine Jewelry Company Increased SEO Revenue With WebFX

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Discover how Coquí el Original®, a fine jewelry line in Puerto Rico, elevated its online presence and significantly increased its SEO revenue by partnering with WebFX. Through a tailored SEO strategy, Coquí el Original® overcame digital marketing challenges and expanded its market reach. Uncover the strategies that led to this remarkable growth and learn how effective SEO can transform your business.

109%

Increase in SEO Revenue YoY

215%

Increase in Site Sessions YoY

139%

Increase in Organic Search Sessions YoY

“We always knew our items had potential but also knew we did not have the experience needed to scale our brand. WebFX has been amazing because they are experts in what they do, and I feel very confident that they have my small business’s best interest in mind.”

Coquí el Original

Before WebFX

Limited internal resources for digital marketing expansion.
Challenges in increasing online visibility and sales.
Underutilized potential of unique jewelry offerings.

After WebFX

Enhanced online visibility and brand awareness.
Improved website performance and search rankings.
Increased engagement and conversion rates with targeted SEO efforts.

coqui store

Coquí el Original®, headquartered in San Juan, Puerto Rico, is a fine jewelry line known for its exquisite pieces crafted in solid 14k gold or sterling silver. Each design captures the essence of the Caribbean, blending the sounds, warmth, and culture into unique jewelry offerings. With a commitment to quality and creativity, Coquí el Original® aims to bring the spirit of the Caribbean to customers worldwide.

WebFX Approach

Increasing Online Sales

Coquí el Original® faced the challenge of increasing online sales without the internal resources to execute a digital marketing strategy. WebFX developed a comprehensive SEO plan to enhance their search visibility. By identifying and targeting relevant keywords, conducting a technical SEO audit, and building a robust backlink profile, WebFX helped boost Coquí el Original®’s search performance and attract more potential customers.

“We finally have more people getting to know our small business and have been selling more.”

Optimizing Product Visibility

To improve product visibility, WebFX addressed keyword cannibalization among product and category pages, updating headings and descriptions to align with search intent. These efforts improved page rankings and user engagement, ensuring that Coquí el Original®’s unique jewelry offerings were easily discoverable by online shoppers searching for accessories.

“Been grateful ever since WebFX decided to take on my account because at the time no other agencies would take us with the budget we had. Since then we have been growing as a small business in a tough competitor market.”

Driving Revenue Growth

Driving revenue growth was a key focus for Coquí el Original®. Through strategic SEO enhancements, Coquí el Original® experienced a 215% increase in site sessions and a 139% increase in organic search sessions year-over-year. This surge in traffic translated into a 109% increase in SEO revenue, allowing Coquí el Original® to expand its customer base and grow its bottom line.

“I see the results and know I can continue to grow my business with WebFX. I also feel the team really cares about my small business.”

#SeeingTheFX Results